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1. recently estimated that these now generate annual revenues for the UK of over ツ」57 billion and employ more than 1.7 million people. Unlike many other industry sectors, the creative industries continue to benefit from high growth rates, in part because they continually build on and interact with innovations in science and technology. The communications revolution, increasing bandwidth and the advent of digital networks are creating new global markets, multiplying outlets and increasing consumer demand. In Britain, employment in the creative industries has grown by 34 per cent in a decade against a background of almost no growth in employment in the economy as a whole. These are fields of significant opportunity for the creative abilities of young people.

The Patterns of Work The Need to Adapt 6.

Most young people starting out can expect to change not just jobs, but occupations, several times in their working lives. There is a growing emphasis on freelance work, short contracts, self employment and entrepreneurial ability. Trans-national companies now use workers from anywhere in the world on the basis of available skills: including facilities with information technologies and languages. These economic shifts are operating independently of national boundaries. Young people need to have high level skills for this complex new world of global markets and competition. They also need to be able to adapt to change and to new opportunities. Raising standards of literacy and numeracy is essential: but it is not enough. Nor is raising standards of academic qualifications. All of these are important, but the assumptions about human resources that education made in 1944 will not meet the challenges of 2004. Employers are now looking for much more than academic ability.

Every single person in business needs the ability to change, the self confidence to learn new things and the capacity for overview. The idea that we can win with brilliant scientists and technologists alone is nonsense. Itテ不 breadth of vision, the ability to understand all the influences at work, to flex between them and not to be frightened of totally different experiences and viewpoints that holds the key. The specialist that cannot take a holistic view in business is no use at all. Sir John Harvey-Jones

Academic Inflation 7.

In a world where many traditional forms of work are ever changing, good academic qualifications alone will no longer guarantee work. This is partly because of the transience of many contemporary forms of work. It is also because there are many more people with academic qualifications. As the nature of work changes, education itself is becoming one of the worldテ不 biggest industries. In Europe and America, the

The Challenge for Education

NACCCE report


ken robinson et al 1999_all our futures  

All Our Futures: Creativity, Culture and Education Report to the Secretary of State for Education and Employment the Secretary of State for...