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1. The Nature of Work 3.

For a number of years, the balance has been changing between traditional forms of industrial and manual work and jobs that are based on information technology and providing services of various kinds. As a result, the growing demand in businesses world-wide is for forms of education and training that develop Ôhuman resourcesÕ and in particular the powers of communication, innovation and creativity. This is because of the incessant need for businesses to develop new products and services and to adapt management styles and systems of operation to keep pace with rapidly changing market conditions. Creative abilities are needed in all forms of business and in all types of work including traditional manufacturing and trades. They are also at the centre of some of the most dynamic and rapidly expanding areas of the world economies.

The arts, business and society all interact, all derive support and enlightenment and life from each other. Creativity in its widest sense is at the heart of much of what we in this country are good at. It is the foundation of a new generation of high-tech, high-skills industries. Ideas are the building blocks of innovation and innovation builds industries. Chris Smith MP, Secretary of State for Culture, Media and Sport

New Work for Old 4.


Whereas the dominant global companies used to be concerned with industry and manufacturing, the key corporations today are increasingly in the fields of communications, information, entertainment, science and technology. In the United States, the Ôintellectual propertyÕ sectors, those whose value depends on their ability to generate new ideas rather than to manufacture commodities, are now the most powerful element in the US economy. The Intellectual Property Association in Washington has estimated these sectors to be worth $360 billion a year, making them more valuable than automobiles, agriculture or aerospace. They are growing at twice the rate of the economy as a whole and generating jobs at three times the underlying rate. The intellectual property sector is more significant when patents from science and technology are included: in pharmaceuticals, electronics, biotechnology, and information systems among others. These are all based on fundamental advances in the sciences and in engineering and are creative fields of huge significance.

The business world is in a turbulent process of change from the old world of steady-state mass production to one of constant innovation and the pursuit of creativity in all forms and on a global scale. John Wybrew, Executive Director, Corporate Affairs, British Gas plc

A subset of the intellectual property sector are what have been called the Ôcreative industriesÕ. These include: advertising, architecture, arts and antiques, crafts, design, designer fashion, film, leisure software, music, performing arts, publishing, software and computer services, television and radio. The Department of Culture, Media and Sport has

The Challenge for Education

NACCCE report


ken robinson et al 1999_all our futures  
ken robinson et al 1999_all our futures  

All Our Futures: Creativity, Culture and Education Report to the Secretary of State for Education and Employment the Secretary of State for...