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SNEAKER

INFLUENCE

Due to release during the holiday season later this year (December 2012), This Air Jordan “XI” will be the most sought after sneaker this year. From the production line, to retail stores, and even third party venders this iconic sneaker will go through several different price adjustments creating an inflation effect as well as a supply and demand between sneakheads world wide.

175.00

Social Media such as facebook and twitter influence the sneaker community in several different ways. Music Artist such as Kanye West, Jay-Z, and Wale post up pictures and twitts about thier new shoes. Kanye West is the only Artist who has ever produced its own shoe with the Nike corporation. He influences Sneakheads to purchase his shoes by constantly wearing them to concerts, interviews, and promotional events.

22.50 OUT OF FACTORY PRICE

Retail Stores such as FootLocker are swormed with hundreds holiday shoppers who campout for days even weeks for limited “Quickstrike” releases such as the shoe above. This Shoe’s Suggested Retail Price is 175.00! FootLocker can make a total profit of 152.50 +/ - on the Air Jordan 11 Premium.

9

AIR JORDAN 11 PREMIUM MULTI-COLOR / MULTI-COLOR SCREEN / SCREEN

8 42.5 27 40.5

MADE IN CHINA / FABRIQUE EN CHINA / HECHO EN CHINA

398850

91

$175.00

SUGGESTED RETAIL PRICE

UK EUR CM BR

$6000

Nike, Inc. is a major publicly traded clothing, footwear, sportswear, and equipment supplier based in the United States. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, and Nike Skateboarding as thier most well known branch, with the Nike Dunk shown above as its iconic shoe.

SUGGESTED RETAIL PRICE:

The NIKE AIR MAG is no longer the greatest shoe never made. The mythical shoe that originally captured the imagination of audiences in Back to the Future II, officially released 1,500 pairs to help create a future without Parkinson’s disease. The 2011 NIKE AIR MAG shoe was designed to be a precise replica of the original from Back to the Future II. The shoes were auctioned off at eBay's Fashion Vault and all the proceeds were donated to the Michael J. Fox Foundation. Each one of those pairs were auctioned off to the public at a starting listing price of 0.00, and at the end of the auction, 3/4’s of the NIKE AIR MAG’s auctioned where sold to the public at an unbelievable price of...

Adidas AG is a sports apparel manufacturer. The company is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world. These men's adidas, Originals Jeremy Scott Wings 2.0 have become a sensation all throughout the sneaker community because of its unique look.

AIR JORDAN XI

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MAG

New Balance, is an American footwear manufacturer based in Boston, Massachusetts. It was founded in 1906 as the New Balance Arch Support Company. New Balance is one of several shoe companies that makes some of their products in the United States. This New Balance 1500 is a collaboration between NB and NiceKicks.

Air Jordan, Asics, New Balance, Adidas, and Nike are companies that have influenced the sneaker community by creating high end shoe products that are scarce enough to create a market for “sneakerheads” that are influenced by our society, our sports, & our music culture.

1.12

NIKE AIR

ASICS is a Japanese athletic equipment company. ASICS produces professional footwear and sports equipment designed for football, running, netball, and tennis to name a few. ASICS began as Panmure Co., Ltd on September 1, 1949. The Asics Gel Lyte III has become a popular sought after shoe amongst the sneaker community.

3.37

RETAIL!

3.41

POP CULTURE, &

Since its introduction into the sports shoe market, the Air Jordan's global popularity has grown immensely, providing Nike with its all-time topselling signature basketball shoe. Air Jordans were first released for public consumption in 1985, with new designs released annually. Unoffcially, the Air Jordan XI is Jordans most popular shoe to date.

14.60

ON SOCIETY,

Retail Stores such as FootLocker are swormed with hundreds holiday shoppers who campout for days even weeks for limited “Quickstrike” releases such as the shoe above. This Shoe’s Suggested Retail Price is 175.00! FootLocker can make a total profit of 152.50 +/ - on the Air Jordan 11 Premium.

After each sneaker has been made, sold to retail stores, hyped for customers, that same shoe will go through one final sale. QuickStrike shoes are sold in limited amounts usually 2000-3000 shoes worldwide! Third Party vendors such as Flight Club Los Angeles/New York typically sell shoes for sneakerheads at a new price, usually double of what the sneaker is worth, such as the Air Jordan XI, third party retail price 300-400 dollars! Craigslist and ebay are sites where sneakerheads sale and trade thier sneakers usually causing an inflation effect.


Infographic sneakhead movement