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CNH | KEY CLUB Learn How to Promote the Key Club Image

Advanced Social Media & Netiquette Presented by Jonhny Pham

MRS |

Information and Resources provided by the Member Relations Committee of 2010 - 2011


CNH | KEY CLUB General: Goals & Purpose • From a CLUB and DIVISIONAL level, use social media to expand unity, collaboration, and connect to members. • From a DISTRICT level, use social media to expand knowledge, resources, discussions, and tackle problems. • From an INTERNATIONAL level, use social media to expand opportunities and global outreach. *Goals and purposes may be interchangeable, but..

All levels of Key Club should promote both SERVICE and VOLUNTEERISM.

MRS |

Information and Resources provided by the Member Relations Committee of 2010 - 2011


CNH | KEY CLUB International Objective PROMOTE: ‘Service’ and ‘Volunteerism’ through all weblinked social media sites, whether it be KeyClub.org or even personal Key Club blog sites. As a bonus, this will allow the search query and results on search engines when searching “high school volunteer/service organizations” to rise ‘Key Club’ to the top listing.

Key Club is currently only #3, KCI wants that #1 spot!

What will result of this? -Growth in KCI overall, as new service clubs will look towards Kiwanis to be chartered. -Increased attendance in Kiwanis sponsored events including workshops, charity partnered foundations, global outreach programs and opportunities, conventions, etc. -Increased opportunities to convey resources, knowledge, and information from KCI.

MRS |

Information and Resources provided by the Member Relations Committee of 2010 - 2011


CNH | KEY CLUB What can YOU do? Promote • •

Volunteerism, Service Attendance to Key Club Events (Socials, Fundraisers, Meetings, Fall Rally, Convention, Training Conferences, etc.)

Relay • • •

Information Resources Opportunities

Connect • •

Relate and Connect to Members through Experience Gain Feedback and Ways to Improve and/or Better One-self

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Information and Resources provided by the Member Relations Committee of 2010 - 2011


CNH | KEY CLUB Promote: Volunteerism, Service Various ways of promotion include.. •

PHOTOS! – Try creating a FLICKR account and uploading your photos of service. Create albums, tag notes, and the whole world is able to see! – REMEMBER: Candid shots of service speak volumes compared to posed group photos.

VIDEOS! – Try creating either a YOUTUBE or VIMEO account for your home club and/or division and upload your videos of service. Compile video clips, and/or document service projects!

TEXT POSTS, BLOGS! –

Find a blog-site that fits your needs, and type and share stories of personal accounts of service!

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Information and Resources provided by the Member Relations Committee of 2010 - 2011

Tip #1: Tag all your posts with notes such as, “Key Club”, “Key Club International”, “Service”, “Volunteerism”, “Organization”, “CNH”, “Cali-Nev-Ha”, “California”, “Nevada”, “Hawaii”, etc. Include additional notes relevant to the topic of which you are publishing.


CNH | KEY CLUB CANDID versus POSED Which photos speak, “SERVICE” and “VOLUNTEERISM”, more to you? You decide. 3

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6 Information and Resources provided by the Member Relations Committee of 2010 - 2011

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CNH | KEY CLUB Promote: Attendance to Key Club Events To Increase Attendance to Key Club Events, you should try.. •

Creating PROMOTIONAL FLYERS! – Flyers can be posted online on any social network site without the hassle of printing and distribution! – Create flyers that catch your attention and include all the basic information! – Sometimes flyers may be used for promotional reasons for fundraisers! Go for it!

Publicizing through Social Networking Sites! – Try creating an event and inviting members of the social networking site to attend through websites such as FACEBOOK , NING, or even GOOGLE REFLECTORS or by email! – Remember to send out reminders as the event date draws near. – Offer incentives, prizes, new exciting activities, and/or discounts when possible! – “It’s only fun if you make it fun!”

MRS |

Information and Resources provided by the Member Relations Committee of 2010 - 2011


CNH | KEY CLUB Event Request Form Policy REMEMBER.. before advertising an event, one MUST complete an EVENT REQUEST FORM and gain approval of said event.

Remember to review the ERF, and make sure all advertisements are in compliance with the ERF Policies. Events should be planned at least a month and half ahead of time to allow the 3 week notice for ERF’s to be submitted into your Regional Advisor, as well as giving time for advertising leading up to the event.

MRS |

Information and Resources provided by the Member Relations Committee of 2010 - 2011


CNH | KEY CLUB Relay: Information Do you wish to relay information, updates, and notifications via the web? •

• •

Create a Home Club and/or Divisional Twitter Account – Publicize, gain followers, and update status’ and short messages through either the phone or internet. Search, and sign up for a “Mass Text Messaging” Program – You will be able to log in online, type in the message you desire to be sent out to members in your group, and hit submit to send a text message to their phones. – Various Mass Text Messaging Programs are available (try Google-ing one to best fit your needs); some are free, some do cost monthly fees. Update your status on social networking sites such as FACEBOOK. Create a Home Club and/or Divisional Website, Forum, or Blog and update information through the use of those websites.

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Information and Resources provided by the Member Relations Committee of 2010 - 2011


CNH | KEY CLUB Relay: Resources Distribution of resources online is an effective way of sending information quickly and safely. GOOGLE DOCUMENTS

ACROBAT & PDF’s

You may upload anything from power-points, to word documents, to PDF’s, and excel sheets.

For more information on “How to Upload onto Acrobat.com”, please visit this website for a short 10 second tutorial.”

Utilize your privacy settings, and share with certain people through links or attachments.

http://www.wonderhowto. com/how-to-upload-pdfs -acrobat-com-from-adobereader-9-305713/view/

If you are signed under GMAIL, Google offers “Google Documents”, an easily accessible way to upload documents onto the web.

Upload your PDF’s, Guides, Tutorials, Newsletters, any PDF document file onto Acrobat.com!

Or click here.

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Information and Resources provided by the Member Relations Committee of 2010 - 2011


CNH | KEY CLUB Relay: Opportunities As a Key Club Member, and role model, you should always publicize Kiwanis Opportunities to your members! Different opportunities include: Scholarships, Training Conferences, Key Leader, Convention, Rose Float Services, and much more!

How? Remember to publicize both CNHKEYCLUB.ORG (the CyberKey), and KEYCLUB.ORG in every publication you create and distribute!

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Information and Resources provided by the Member Relations Committee of 2010 - 2011

Tip #2: At the end of your signature, or somewhere on your DCM agendas, publications, etc., try to include the two following websites: CNHKEYCLUB.ORG & KEYCLUB.ORG onto it so that members may come across it and hopefully search or look it up if they weren’t aware of it yet.


CNH | KEY CLUB Connect: Relate to Members Create a blog, share stories and experiences. Relate to members and show them that you are a member who loves service just as much as they do! Even Key Club International blogs on KEYCLUB.ORG! Tip #3: Remember to keep your blog, if it is directly targeted towards Key Clubbers, both positive and semi-professional. Try not to mix personal problems and negative feelings in with your Key Club Blog. Remember, you are a ROLE MODEL. Lead a positive message, and connect with stories and opportunities at the same time!

MRS |

Information and Resources provided by the Member Relations Committee of 2010 - 2011


CNH | KEY CLUB Connect: Gain Feedback! As a Key Clubber, you wish to know how you’re currently doing right? You must also be wondering “What do I need to improve on?!” Who better to ask then your members?! Utilize surveys, polls, and suggestion boxes open online for members in your home club and division to send you feedback! Suggested Websites:

-Google Documents -Icebrrg.com -Formspring.me -SurveyMonkey.com -AcePolls.com -PollDaddy.com

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Information and Resources provided by the Member Relations Committee of 2010 - 2011


CNH | KEY CLUB Conducting Business Please remember, one should NEVER conduct BUSINESS on a Social Networking Site. It is a misuse of the intended programs and it is never appropriate to air business transactions and post Key Club issues in front of everyone. 1. 2. 3.

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Use Appropriate Channels when Conducting Business Maintain the Integrity of the Organization Develop a Respectable Work Habit for Future Employers

“The magic is broken, the appreciation of the presentation and experience is changed if the process is not respected.” – Ms. Lotito

Information and Resources provided by the Member Relations Committee of 2010 - 2011


CNH | KEY CLUB Work Integrity As a leader in the new modern age of technology, it is sometimes difficult to keep classified information from “leaking� out onto the world wide web. 1. Keep specifics of work and work-related tasks under discretion from the general public. 2. When sharing private documents and/or resources, please remember to check your privacy and viewing settings of the application and/or website before releasing it. 3. Aside from the internet, information can be leaked via word of mouth, and in turn word of mouth can publicize onto the internet. Choose who you inform or tell information to wisely. 4. Remember to always try to keep a respectable image in the eyes of your division and members.

MRS |

Information and Resources provided by the Member Relations Committee of 2010 - 2011


CNH | KEY CLUB Does anybody have any..

Questions, Comments, or Concerns? CNHKEYCLUB.ORG KEYCLUB.ORG Thank you for reading and listening! Love, the Member Relations Committee

MRS |

Information and Resources provided by the Member Relations Committee of 2010 - 2011

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