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百裡 挑 一。 2013 — 2018 Y I W E N T S A I / 蔡依雯

SELECTED PROJECTS


百裡 挑 一。 2013 — 2018 Y I W E N T S A I / 蔡依雯

SELECTED PROJECTS


D ED IC AT ION For mom, dad and my brother Bobo.

感謝 我的媽媽,爸爸,還有親愛的弟弟明哲。


H I. The projects in this book are ones that I believe best represent who I am as a designer. I believe that design should be about getting inspiration through expanding experiences. I believe that creativity gives design a soul and the simplest solution is often the best one.

你好。 這本書裡全是我認為最能代表我作為設計師的作品。我相信設計應該是在 經驗中學習並得到靈感。我相信想像力能給予設計靈魂,我也相信最簡單 的解決方法往往是最好的設計方案。


循序 漸 進。


IN D EX OF PRO JE C T S 001 各顯神通 M AG IC POW E R S / 012

0 0 6 始於足下 B E G I N S AT O N E ’ S F E E T / 088

002 夸父逐日 KU AFU C H ASI N G T H E S U N / 028

0 0 7 飄香十里 T H E A R O MA O F T H E G R I L L / 108

003 陰晴圓缺 SH APE OF T H E MO O N / 046

0 0 8 高山流水 T H E C H O R D C O L L A B O R ATO RS / 122

004 以食為天 LIVE T O EAT / 058

0 0 9 後生可畏 T H E B E G I N N I N G O F A N E RA / 138

005 借酒消愁 EN J OY T H E M O ME N T / 074

INDEX OF PROJECTS


各顯 神 通。 蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


M AG IC POW ER S Create a new board game as a collector’s edition. This board game

DISCIPLINE

was inspired by Grimm’s fairy tales. The characters were made by

Packaging

air dried clay and painted. The box and board game were made of

INSTRUCTOR

wood and stained dark with gold paint for a vintage style.

Christine George COURSE Package Design 3 SEMESTER Spring 2017

各顯神通 格林童話一直是許多人們小時候的回憶,如果你能有機會變成其中一個角色 學習項目 ,你會想變成誰呢?是壞人還是好人?格林森林是一個我自己編造設計出來 包裝 的桌遊,裡面的壞人跟好人是互相對立的。裡面的人物都是用黏土手工做出 指導老師 來的。遊戲的箱子跟桌遊板是用雷射切割設計到木頭上之後把木頭加深最後

克里斯丁.喬治

在木頭上畫上金色的顏料使設計突顯出來並給予一種老舊感。

課程名稱 包裝設計 3

就學學期 春季 2017

PROJECT ONE

GRIMM’S FOREST

012 / 013


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT ONE

GRIMM’S FOREST

018 / 019


PROJECT ONE

GRIMM’S FOREST

020 / 021


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT ONE

GRIMM’S FOREST

022 / 023


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT ONE

GRIMM’S FOREST

024 / 025


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT ONE

GRIMM’S FOREST

026 / 027


K UAFU CHASING T H E SU N Create a promo for an existing product. The chosen product was a

DISCIPLINE

muffin in the Craftsman and Wolves coffee shop which has an egg

Illustration Book Design

yolk center. The idea was to describe the egg yolk as the sun and

INSTRUCTOR

create a story book about a man baking the sun inside the muffin.

Eszter Clark

The whole book was illustration driven with hints of words.

COURSE Visual System 2 SEMESTER Spring 2017

夸父逐日 這項作品是為現有的產品製作宣傳的海報或書。所選產品是木匠與狼咖啡店 學習項目 的馬芬。想法是將蛋黃描述為太陽,並編造出一本關於一個人把太陽烘烤到 插圖故事書設計 太陽裡的故事書。整本書都是以自己畫的插圖為設計並且用文字為點綴。

指導老師 艾斯特.克勞克

課程名稱 視覺系統 2

就學學期 春季 2017

蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


夸父 逐 日。 PROJECT TWO

T H E S U N C AT C H E R

028 / 029


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


ABOU T This is a whimsical illustrated book about a man catching the sun

L O C AT I O N

and baking it inside a muffin.

San Francisco COMPANY Craftsman & Wolves PRODUCT Muffin

關於 這是一本講述一個人把太陽烘培到馬芬蛋糕裡的幽默插畫書。

主要地點 美國舊金山市區

商店名稱 木匠與狼咖啡廳

商品名稱 馬芬蛋糕

PROJECT TWO

T H E S U N C AT C H E R

032 / 033


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT TWO

T H E S U N C AT C H E R

034 / 035


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT TWO

T H E S U N C AT C H E R

036 / 037


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT TWO

T H E S U N C AT C H E R

038 / 039


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT TWO

T H E S U N C AT C H E R

040 / 041


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT TWO

T H E S U N C AT C H E R

042 / 043


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT TWO

T H E S U N C AT C H E R

044 / 045


陰晴 圓 缺。 蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


SH APE OF T HE MO O N Design a brie cheese brand as well as a brand system that can be

DISCIPLINE

applied to multiple items. The concept of the name Lunaire was

Packaging

drived from the similar shape and texture of the moon and the

INSTRUCTOR

cheese. The cheese models were made of air dried clay for a hand

Christine George

crafted feeling. Graphics and borders were all designed to give a

COURSE

vintage look and feel.

Package Design 2 SEMESTER Fall 2016

陰晴圓缺 這項作品是要設計一種乳酪品牌以及可應用於多種商品的品牌系

學習項目

統。 Lunaire這個名字的概念是因為起司的外觀與月球的形狀和質地相似。

包裝

包裝裡的起司全是由自己用黏土手工製成,圖形和邊框的設計是為了讓包

指導老師

裝的外觀帶點復古的感覺。

克里斯丁.喬治

課程名稱 包裝設計 2

就學學期 秋季 2016

PROJECT THREE

LUNAIRE CHEESE

046 / 047


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT THREE

LUNAIRE CHEESE

050 / 051


PROJECT THREE

LUNAIRE CHEESE

052 / 053


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT THREE

LUNAIRE CHEESE

054 / 055


T O LIVE FOR EAT IN G Redesign an existing food brand. The chosen brand was the fast

DISCIPLINE

food restaurant Jack in the Box. The concept was to simplify the

Branding

logo to give a modern look. A secondary pattern connects the logo

INSTRUCTOR

for use in packaging.

Paul Daddino COURSE Branding Principles SEMESTER Fall 2015

以食為天 這項作品是重新設計一個現有的食品品牌。所選品牌是快餐品牌 Jack in

學習項目

the box (箱子裡的捷克)。這個概念是簡化原本商標並給予一種現代感。

品牌設計

使用輔助圖案連接商標本身以便打包商品使用。

指導老師 保羅.達迪諾

課程名稱 品牌設計

就學學期 秋季 2015

蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


以食 為 天。 PROJECT FOUR

JACK IN THE BOX

058 / 059


SELECTED PROJECTS

JA CK

JA CK

JACK

CK JA

CK JA

蔡依雯 / Y I W E N T S A I

JACK

JA CK

JA CK

JACK


PROJECT FOUR

JACK IN THE BOX

062 / 063


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT FOUR

JACK IN THE BOX

066 / 067


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT FOUR

JACK IN THE BOX

068 / 069


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT FOUR

JACK IN THE BOX

070 / 071


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT FOUR

JACK IN THE BOX

072 / 073


借酒 消 愁。 蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


EN J OY T H E M O ME N T Create a beer brand and design the beer can packaging. The name

DISCIPLINE

Inside Out Beer gives recognition to emotions. Sometimes, we just

Packaging

need to express ourselves to get out the craziness of the world and

INSTRUCTOR

just enjoy the moment. I illustrated the beer packaging to give a

Christine George

lightheated and joyful look.

COURSE Packaging Design 3 SEMESTER Fall 2016

借酒消愁 這項作品是創建一個啤酒品牌並設計啤酒罐產品。Inside Out Beer (由

學習項目

內而外啤酒)反映了人們的情緒。有時候,我們只是需要表達自己,擺脫世

包裝

界的瘋狂並享受這一刻。這個啤酒包裝的人物設計是以自己的手繪方式呈

指導老師

現,使人能在喝的時候感到輕鬆與快活。

克里斯丁.喬治

課程名稱 包裝設計 3

就學學期 秋季 2016

PROJECT FIVE

INSIDE OUT BEER

074 / 075


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


061 / 062


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT FIVE

INSIDE OUT BEER

080 / 081


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT FIVE

INSIDE OUT BEER

082 / 083


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT FIVE

INSIDE OUT BEER

084 / 085


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT FIVE

INSIDE OUT BEER

086 / 087


始於 足 下。 蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


BEG IN AT ON E ’ S F E E T Design a book about typography on any chosen topic. The book

DISCIPLINE

explains the history of the beautiful Chinese characters and how

Typography

the form has changed from ancient times. The abstract meaningful

INSTRUCTOR

designs using folktales which make it more interesting to read.

Ariel Grey COURSE Typography 4 SEMESTER Fall 2017

始於足下 中文字是抽象中帶著意義的設計。你知道中文字是如何演變而來的嗎?這

學習項目

本書全是關於優美的中文字,裡面運用了寓言故事來使內容具有豐富感還

文字

有不同的字形像是形聲字,會議字等等。

指導老師 艾瑞兒.葛雷

課程名稱 文字造型 4

就學學期 秋季 2017

PROJECT SIX

CHINESE CHARACTERS

088 / 089


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT SIX

CHINESE CHARACTERS

092 / 093


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT SIX

CHINESE CHARACTERS

096 / 097


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT SIX

CHINESE CHARACTERS

100 / 101


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT SIX

CHINESE CHARACTERS

104 / 105


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT SIX

CHINESE CHARACTERS

106 / 107


THE AROMA OF T H E G RILL Redesign a BBQ sauce brand, and a set of three or more items that

DISCIPLINE

transfer the brand system. The rebranding of Dinosaur Bar-B-Que

Packaging

incorporates a burned charred design on the labels to represent the

INSTRUCTOR

bold and wild feel of the company name.

Christine George COURSE Package Design 2 SEMESTER Fall 2016

飄香十里 這項作品是重新設計一個燒烤醬品牌,以及設計出一套三款或更多的品牌系 學習項目 統。Dinosaur Bar-B-Que(恐龍烤肉)品牌的新設計理念是在燒烤醬產品上

包裝

運用燒木的設計,藉此代表了品牌名稱的大膽和狂野的感覺。

指導老師 克里斯丁.喬治

課程名稱 包裝設計 2

就學學期 秋季 2016

蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


飄香 十 里。 PROJECT SEVEN

DINOSAUR BAR-B-QUE

108 / 109


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT SEVEN

DINOSAUR BAR-B-QUE

112 / 113


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT SEVEN

DINOSAUR BAR-B-QUE

114 / 115


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


116 / 117


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT SEVEN

DINOSAUR BAR-B-QUE

118 / 119


T H E C H ORD C OLLABORAT OR S Create a brand new mobile application. The app name Mashcord

DISCIPLINE

combines the words mashup and record. This app was designed for

IOS Application

music lovers who want to collaborate with other music lovers all over

INSTRUCTOR

the world. Creating music shouldn’t be limited by location, or by the

Megumi Kiyama

instrunment someone knows how to play. Music should be a shared

COURSE

art form worldwide for everyone.

Visual System 1 SEMESTER Fall 2016

高山流水 這項作品是為了創建一個以前沒有做過的手機應用程序。該應用程序被命

學習項目

名為 Mashcord,是將字母 mashup(混搭)和 record(唱片/錄音)結合在一

IOS 應用軟體

起。這是一個 IOS應用程序,專為全球所有音樂愛好者設計,使他們能互

指導老師

相合作創造更好的音樂。音樂不應該基於我們能做什麼和不能做什麼。藝

瑪古米.奇牙馬

術在這個世界很重要,音樂也是如此。

課程名稱 視覺系統 1

就學學期 秋季 2016

蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


高山 流 水。 PROJECT EIGHT

MASHCORD MUSIC APP

122 / 123


Mashcord

蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


128 / 129


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT EIGHT

MASHCORD MUSIC APP

132 / 133


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT EIGHT

MASHCORD MUSIC APP

134 / 135


後生 可 畏。 蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


T H E BEG IN N ING O F A N E R A Create as a team a new retail store brand. The team was named the

DISCIPLINE

Dream Team. The mission was to inspire the future generations to

Packaging

shift towards an environmentally conscious future. The Dream Team created a retail store named Epoch, meaning the beginning of an era, along with three sub brands: Loft is home products, Gather is food products, and Bloom is skin care products.

Group Collaboration INSTRUCTOR Thomas McNulty COURSE Packaging Design 4 SEMESTER Fall 2017

後生可畏 這個作品是個小組合作項目,任務是要創建一個全新的零售店品牌。我們想

學習項目

運用包裝來激勵和教育下一代轉向環保意識的未來。我們想出Epoch(時代)

包裝

為品牌名字,意味著一個時代的開始。我們為這個品牌創造了三個子品牌, 分別為: Loft, Gather和 Bloom。 Loft是家居用品品牌, Gather是食物品 牌,而 Bloom是護膚品牌。

團體合作

指導老師 湯瑪士.馬克諾提

課程名稱 包裝設計 4

就學學期 秋季 2017

PROJECT NINE

E P O C H R E TA I L S T O R E

138 / 139


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


M ISSION STAT E ME N T “Our mission is to inspire and educate future generations to shift

C R E AT I V E T E A M

towards an environmentally conscious future.”

Silvia Abruzzese Yiwen Tsai Jonathan Biehl Maria Wong Jason De Cruz Tiffany Byrd

設計概念 “我們的概念是激勵和教育未來世代向具有環境意識的未來轉變。”

創意團隊 希維雅.阿布魯澤賽 依雯.蔡 強納森.貝爾 瑪莉雅.王 傑森.迪克魯斯 蒂芬尼.比爾德

PROJECT NINE

E P O C H R E TA I L S T O R E

140 / 141


B R A N D M AT R I X

H OM E

PERSONAL CARE

L

Water Filter

S

Sunscreen

L

Coffee Maker

M

Body Lotion

L

Tea Pot

S

Flatwares

M

Plates

S

Kitchen Towel

M

Mugs

M

Wall Clock

M

Lamp

-Glow

L

Air Purifier

-Pure

L

Blanket

L

Couch Pillow

L

Cleanser Face Mask:

M

-Exfoliating -Cleansing -Revitalizing

S

Serum:

-Bounce M

Toner: -Regenerating -Clarifying

蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS

S

Eye Cream

S

Lip Balm

L

Bath Salts

S

Bar Soap


FOOD M

Juices: -Red

S-L

Coffee: -Decaf

-Yellow

-Espresso

-Green

-Flavored Hazelnut

Pasta:

M

Tea

-Calamarata

L

Oil & Vinegar

-Penne

L

White Wine

-Linguine M

M

-Orange

S-L

Fish

Dry Food:

-Canned Tuna

-White Beans

-Fresh Cod

-Black Beans

-Smoked Salmon

-Peas -Red Lentils S

S-M

Pasta Sauce:

Spices:

-Tomatoe

-Cayenne Pepper

-Pesto

-Black Pepper

-Mushroom

-Oregano -Cinnamon -Pink Salt -Turmeric

PROJECT NINE

E P O C H R E TA I L S T O R E

142 / 143


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT NINE

E P O C H R E TA I L S T O R E – L O F T

144 / 145


PROJECT NINE

E P O C H R E TA I L S T O R E – L O F T

148 / 149


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT NINE

E P O C H R E TA I L S T O R E – L O F T

150 / 151


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT NINE

E P O C H R E TA I L S T O R E – B L O O M

152 / 153


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT NINE

E P O C H R E TA I L S T O R E – B L O O M

154 / 155


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT NINE

E P O C H R E TA I L S T O R E – B L O O M

156 / 157


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT NINE

E P O C H R E TA I L S T O R E – B L O O M

160 / 161


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT NINE

E P O C H R E T A I L S T O R E – G AT H E R

162 / 163


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT NINE

E P O C H R E T A I L S T O R E – G AT H E R

166 / 167


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT NINE

E P O C H R E T A I L S T O R E – G AT H E R

168 / 169


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT NINE

E P O C H R E T A I L S T O R E – G AT H E R

170 / 171


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT NINE

E P O C H R E T A I L S T O R E – G AT H E R

172 / 173


蔡依雯 / Y I W E N T S A I

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PROJECT NINE

E P O C H R E T A I L S T O R E – G AT H E R

174 / 175


蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


PROJECT NINE

E P O C H R E T A I L S T O R E – G AT H E R

176 / 177


蔡依雯 / Y I W E N T S A I

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178 / 179


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180 / 181


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182 / 183


恩重 如 山。 蔡依雯 / Y I W E N T S A I

SELECTED PROJECTS


AC KN OW LED G E ME N T S Thank you to my mother, father, brother and my family for always supporting me and believing in me. I would not be this far without all of you. Thank you to my friends for accompanying me on this journey with help and joy. Thank you to all of my instructors in life. You are always so supportive, encouraging and inspiring.

感謝 感謝我的母親,父親,弟弟和我的家人一直支持我並相信著我。沒有你 們,我不會走到這麼遠。感謝我的朋友們給予我的幫助,歡樂和陪伴。感 謝我人生中遇到的所有導師們,你們一直都是那麼的支持,鼓勵和敏銳。 沒有你們的專業我不會學到那麼多道理與技巧。

ACKNOWLEDGEMENTS

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SPEC IAL T H ANK S T O A L L F A M I LY

DREAM TEAM

INSTRUCTORS

Hsiching Tsai

Jonathan Biehl

Ariel Grey

Pichih Wang

Jason De Cruz

Christine George

Mingche Tsai

Maria Wong

Eszter Clark

Silvia Abruzzese

Darrell Hayden Jim Canning

R O O M M AT E S Coconut

SUPPORTERS

Shuhuan Yu

Wen Jie Xie

Xin Yuan

Chingyi Hsieh

Xiaoxiao Ma

Jenny Chang

Megumi Kiyama Mary Scott Thomas McNulty Paul Daddino

Tandra Nguyen M O T I V AT O R S

Sabrina Hsu

RESCUE TEAM

Celina Oh

Sandra Bong

Kaelyn Harbison

Che Chiang

Lydia Chung

William Liao

Joanne Lin

Tiffany Russell

Ballesa C Martinez

Raphael Lewi

Wenjun Yao

Louise Yang

Robin Lee

Garrick Sather

Corrine Bautista

Susan Lin

Mingren Lee

Maria Tsu

Dashiell King

Chingting Huang

Josh Sanders

ACKNOWLEDGEMENTS

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C OLOPH ON SCHOOL Academy of Art University STUDENT Yiwen Tsai COURSE Senior Portfolio INSTRUCTOR Mary Scott PHOTOGRAPHY Yiwen Tsai Dustin Soriano Shuhuan Yu BOOK BINDERY Blurb COVER Image Wrap Matte Finish PAPER Proline Uncoated 100# TYPEFACES Neuzeir S LT Std | Hiragino Sans SOFTWARE Adobe Creative Cloud C O N TA C T hello@lucyiwen.design +(1) 415 539 6602

All the works in this book were hypothetical projects and made for educational purposes. © 2018 Yiwen Tsai. All right reserved. No part of the publication can be reproduced without express permission from Yiwen Tsai.

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