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London Calling Lucy Topping

London - the edgiest of all the fashion capitals, and creative springboard for iconic designers such as John Galliano, Alexander McQueen and Vivienne Westwood. Given its reputation as a leading innovator on the world stage, it perhaps comes as no surprise that when Northumbria’s School of Design were looking to expand, they looked no further than the capital itself. It seems like a natural choice for Northumbria, who already have an impressive world class reputation for their fashion courses, which their extensive list of award winning students can attest to, many of whom have worked with major fashion labels including Abercrombie and Fitch, Burberry and Pringle of Scotland.

The new London campus, situated in Islington, is in the very midst of the live ly city centre, counting significant fashion landmarks such as Portobello Road, Somerset House and the Design Museum as close neighbours. Being in such a vi brant hub of activity, students are able to make the most out of the universi ty’s many contacts and footholds they have in the fashion industry. A wide range of new courses are available which can be studied both on campus and online, on a full or part-time schedule. Students can choose from a mix of MA and BA courses, including Fashion Management and Entrepreneurship, Fash ion Product Management and Apparel Design and Retail Merchandising.

Providing its students with both practical experience, in skills such as pattern cutting, as well as relevant business knowledge, ensures they will have a smooth transition in taking their first steps into the industry. This thorough understanding of many of its aspects, both in design and business, will enable students to enter into a wide range of occupations within their chosen field after graduating. Taking into account its city centre location, expert lecturers with extensive industry experience and an existing unrivalled reputation, Northumbria School of Design London is already off to an auspicious start, and if the Newcastle campus is anything to go by, it doesn’t look set to disappoint. For more information visit www.northumbria.ac.uk or email design.london@northumbria.ac.uk

Every month I eagerly await the arrival of my Harpers Bazaar subscription. The smell of the glossy paper alone is enough to render me totally intoxicated. As I flick through the pages in awe, I find my mood lifted by a wave of inspiration as my eyes are treated to a veritable fashion feast. As an eager fashionista, who is average by all means in size and looks, the act of reading my glossy bible is done with a necessary sense of delusion. 12 inch heels? A Maxi dresses with enough silk to put a silk worm into retirement? Yes, I convince myself that I to could look as breatakingly fabulous in the fashions rocked by the models who pout, Prance and pose across page after page of stunning photo shoots.

You’d think being a fashion student would be enough. Apparently not. It would seem that: a) you have to be starring in a music video alongside Lady Gaga b) pounding the walkways at Vogue or c) attending the Oscars... to even consider daring to dress like models used to inspire the reader. If the average, fashion conscious individual reads these magazines, why are the clothes featured in them so difficult to wear by the average person? I’m not talking middle aged size 16 woman with 3 kids, this isn’t goks fashion fix. I’m talking me, 5ft 8, size 10, 34B Gemma fashion follower. And why, if these clothes are so impractical for the daily work, play,sleep routine are we being pushed as aspiring designers to design for frankly such a niche market? Answers on a postcard please.

FASHION FRUSTRATION Gemma Harvey

London Calling  

An article about Northumbria's London based college

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