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Remail.io is a follow-up automation service for email outreach

THE ULTIMATE EMAIL COLD All the things you need to know CHECKLIST before you start sending your cold email

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Remail.io is a follow-up automation service for email outreach

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CALCULATE YOUR EMAIL WITHIN G SUITE LIMITS

NEVER USE YOUR OWN DOMAIN

NEVER USE A FREE EMAIL ACCOUNT

You can do things wrong and the risk to screw up your prefessional domain is too big. You could use G Suite with a new domain. When getting a new domain, you could be put into a spamlist (fresh) automatically. It’s only to mention higher risk of spam and it lasts about 1 month before being automatically delisted. You can use less known extensions than .com to avoid that as not all extensions are monitored.

Free Gmail accounts (@gmail.com) are blocked quickly after any mistake, with no chance to re-open them. With professional accounts like G Suite, you have access to business support in case your account is blocked.

Sending follow-ups will increase your volume quickly, so do plan that in advance. By default, all G Suite accounts are limited to 500 emails per day until you reach $5 in billing. Pre-pay $5 to unlock 2,000/day to avoid bounces from Gmail when your volume will increase with follow-up.

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MAKE SURE SPF AND DKIM ARE SET FOR YOUR DOMAIN You’ll go straight to the junk folder if you don’t. SPF with G Suite DKIM with G Suite


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Remail.io is a follow-up automation service for email outreach

CHECK YOUR DELIVERABILI TY

MAKE SURE YOU CAN REACH THE EMAILS FROM YOUR LIST

Use services like mail-tester.com to check your deliverability score. Then look how it could be improved by using all their recommendations.

It’s of utter importance to make sure the emails you deliver won’t bounce. Gmail and other email provider will block your account quickly. Bounce = spammer. So make sure you have the right emails. Never buy lists, and make sure you always use services like BriteVerify or Kickbox to clear your list first.

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AVOID SIMILAR CONTENT Similar content gets flagged as spam. Use custom attributes to make sure each email is unique as well as a few email variations (like A/B testing, not for testing but to ensure enough variations in what you send).


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Remail.io is a follow-up automation service for email outreach

DELAY MESSAGE SENDING By default remail.io spaces emails by 30 seconds (you can increase this number). The higher the number, the less chances of being flagged as spam.

DON’T ADD IMAGES ON FIRST EMAIL

NO MORE THAN 1 LINKPER EMAIL. DON’T MASK LINKS

Don’t add images in your first touch email if you can. Usually the text of the first email is short. Adding an image has a bad text-to-image ratio and spam filters don’t like that. Tracking pixels (to determine open rate) are images. So to increase delivrability, you would need to disable tracking of open rate.

If you track links, make sure they are not coming from a shortening service (e.g Bit.ly). Such links are likely to be added to spam lists already. Spammers use that as obfuscation techniques. Use description instead of URL. E.g. if your link is Use description instead of URL. E.g. if www.mydomain.com, use “My Domain”. Don’t put in the text “www.mydomain.com” as the tracking link that will point to another address. Some services will think it’s a phishing attack. Either write the URL without making a clickable link or disable click tracking.

When follow-ups will kick in, there will be enough text not to turn the ratio completely off, so you disable open tracking to just the first touch email. You can still have an idea of your open rate with your followups emails.

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Remail.io is a follow-up automation service for email outreach

50 LIMIT

DON’T CONTACT MORE THAN 50 PEOPLE/DAY If you do it right, you’ll be having around 20% reply rate. No need to use the max limit of Gmail: – It’s hard to find 2 000 valid emails that won’t bounce each day

AVOID UNUSUAL BURST OF EMAILS It’s way better to send each day 50 emails, than sending 250 emails one day a week. Spam filters pay attention to uncommon activity. So to fly under the radar, have a continuous amount of emails sent daily rather than a one time event that will be caught.

– You don’t have the bandwidth to seriously engage with 400 replies anyway Don’t go for quantity, you’ll be punished in many ways. Try to nail it down with a low volume first.

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ONLY SEND TO INDIVIDUALS Send to individual addresses, not groups such as marketing@, info@, sales@ … if you do, you’ll run more chances of getting flagged as spammer.


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Remail.io is a follow-up automation service for email outreach

DON’T

DON’T SELL ON FIRST EMAIL The goal of cold emails is to engage in a conversation, not to get a sale on the first email. You can sell once you got a relationship, not earlier. People trying to sell get flagged as spammer super fast and future emails will end up in junk folders.

DON’T REPEAT YOURSELF IN A FOLLOW-UP Include previous email for context instead and/or provide a different call to action. But always add value with each follow-up

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TYPE AS IF IT WAS TEXT ONLY

USE BUSINESS EMAILS, NOT PERSONAL EMAILS

It’s not a beauty contest. Write as if you only wrote text. No coloring, no bullet points, no bolding, no custom fonts…

Avoid @yahoo.com, @gmail.com and other free type of emails as they are more likely to be personal emails and not Business type. Those leads to greater spam complains. For instance, you should avoid launching a Kick Starter campaign with cold emails

Remail  

https://remail.io/, Remail.io is a follow-up automation service for email outreach, short description

Remail  

https://remail.io/, Remail.io is a follow-up automation service for email outreach, short description

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