20 rules and recommendations for Successful Cold Emailing
• 1. Do not use the main domain. That is how you will protect the reputation of the company’s domain. The separate domain is easy to monitor and control. You can store and analyze the replies and fix any detected issues. • 2. Stick to mail service’s limits. For instance, users of G Suite accounts can send only 500 emails per day. This number can be increased when you reach the $30 in billing.
â€˘ 3. Verify the list of emails. Make sure you trying to reach active emails. Otherwise, your bounce rate will grow and it can damage your reputation. â€˘ 4. Set the SPF and DKIM for the domain. The first protocol proves that the particular IP is authorized to send emails. DKIM works in the opposite way. It allows other mail services define the emails are sent from the authorized domain.
â€˘ 7. No more than one link. If you need to mention a set of companies or services, use the names of them. It will be a decent reference without any risks to your reputation and receiverâ€™s mailbox. â€˘ 8. 50 addresses limit for the unheated domain. New domains have an unstable reputation. It is better not to spoil it with daily bulks of emails. ISPs can consider it as a suspicious activity and blacklist your address.
â€˘ 9. Send emails only to real people. Addresses like marketing@, info@, sales@ are forbidden in cold emailing campaign. Eliminate such emails from your list. â€˘ 10. Do not sell in the first email. It is better to set the contact with your prospect and define whether he/she is interested in your activity in general. After getting the reply you can follow up them and get the conversion.
â€˘ 11. Do not copy-paste the text from the text editors. Some of them add tags and codes, which trigger the spam detectors. Avoid unnecessary codes and tags in email templates as well. â€˘ 12. Make sure you have secure IP-address. The reputation of the IP is the key to success/failure of your campaign. If it is new, do some heating before starting active outreach. Shared IPs can be convenient, but you cannot manage their reputation so it is better to use the dedicated one.
• 13. The dependable domain is important. The situation is the same as with IPs. If the domain was detected with some unwelcome activity of breaking of the emailing policy, you have fewer chances of success. • 14. Avoid using spam-words. “Lottery”, “Opportunity”, “Click”, “Purchase”. “Download” are the words that trigger anti-spam protocols immediately. That is why they are forbidden in the cold emailing campaign.
• 15. Monitor the open and rejection rates. If you receive more than 10% of rejections while the open rate lies below 2%, you are added to the category of risky emails in the spam protection systems. The usage of algorithms for click tacking also levels up your “danger” status. • 16. Use the professional templates for emails. The effective cold email has to be up to the situation and purpose. The subject line, the content is determined by many aspects. Pre-made templates are not the universal drafts. However, they can direct you to the right way.
• 17. No more than 5000 letters from one address. Again, it is all about the limits. Some inexperienced marketers think that principle “The more, the better” is applicable in cold emailing. But that is how you can be like spam bots. Also breaking the limits is against the mail service and providers’ policy. • 18. No more than 168 hours of emailing activity per month. Even if your team has time to work 12 hours per day 6 days a week, 288 hours is still too much for cold emailing activity. Again, this can be considered as bot’s activity.
• 19. Do not CAPS in the subject line and the main text. This is one more spam feature that is detected by mail services and internet providers. Also, users may consider you being rude and your message is pushing too much. • 20. Do not use the exclamation points. The same situation as is with caps lock. Too much “typographic emotions” is as bad as the robotic impersonalized message.
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