Page 1

LUCAS LIMA Design Portfolio © 2010 - 2015


This digital portfolio is an interactive pdf, developed in 2016, for full-screen view. Here, you will find a resume about me and a compilation of most part of my academic and personal work, developed, mainly, in the last 5 years as a design student. I hope you enjoy it.


DESIGNER Lucas Marques Lima

PORTFOLIO 2010 - 2015

INDEX Introduction About

06

Resume

08

Interaction & Web Design A Carne é Fraca

10

Galáxia Choro

22

Worldchanging

30

Exposição Design FBAUL 2013

44

Graphic & Editorial Design Vague Magazine

50

Ultravox Multimedia Magazine

58

Mixing Messages

70

Rock in Rio 2012

80

Branding & Visual Identity Visual Identity Cases

88

Product Design Garrafa de Cachaça Barbalho

112

Escorredor, Basic Drainer

122

Personal Illustration & Others

130

Photography

144


This is an interactive pdf, developed for full screen view. The projects are divided by domain and ordered by date (most recent).


ABOUT

INTRODUCTION

Hello, my name is Lucas Marques Lima. Recently graduated in Product and Visual Design at ESDI (Escola Superior de Desenho Industrial), I’m a designer and creative technologist based in Rio de Janeiro. My skills range from ideation, interaction and visual design to rapid prototyping and testing. Passionate about designing meaningful experiences using the internet and other emerging technologies, I believe in solving our problems through design. Let’s work together somehow. Feel free to reach me at limluc@gmail.com


DESIGNER Lucas Marques Lima

PORTFOLIO About

IDENTITY

EXPERIENCE

Name

Independent Designer

Lucas Marques Lima

Interaction & Visual Designer January 2010 ‒ Present (6 years) | Rio de Janeiro, Brazil

Occupation

Interaction & Visual Designer Date of Birth

8 December 1989 Nationality

Brazilian

Currently working as a freelancer, providing a range of different services from designing brand identities to conceptualizing, designing and implementing digital products in general, such as websites, mobile applications and software products for clients, startups and other businesses in the Rio de Janeiro Area.

YDreams Interaction Design Intern March 2015 ‒ July 2015 (3 months) | Rio de Janeiro, Brazil

CONTACT

Email

limluc@gmail.com Mobile

+55 21 98819 6373 Adress

Itabaiana Street, 156 Rio de Janeiro, Brazil ZIP 20561050

Development of visual and interaction designs for interactive installations with emerging technologies, such as augmented reality and motion capture. Created engaging visual solutions for touch screens in exhibitions and events.

Aaron Marcus and Associates, Inc. Design Intern April 2014 ‒ July 2014 (4 months) | Berkeley, California, US Great opportunity to go deeper in fields such as user experience, mobile applications, semiotics and cross-cWultural communication. Colaborated in a wide range of design projects, working directly with one of the most experienced professional in the field.

Website

Innovation and Society Research Lab.

lml.design

User Experience Design Intern September 2013 ‒ September 2014 (1 year) | Rio de Janeiro, Brazil Development of conceptual and long-term projects together with a multidisciplinary research group. Researched innovation methods and helped shape products and services in wide range of fields, conceptualizing, designing, prototyping and testing solutions.

TropenHaus Interaction Design Intern October 2013 ‒ April 2014 (7 months) | Rio de Janeiro, Brazil Worked mainly in web focused projects, such as mobile applications and websites, colaborating with a team of designers with great experience and knowledge in emerging technologies and human behavior. 8


RESUME

EDUCATION

LANGUAGES

Product & Visual Communication Design

Portuguese | Native proficiency*

ESDI, Escola Superior de Desenho Industrial Bachelor’s degree [2010 - 2015].

English | Full professional proficiency

Visual Communication Design

Spanish | Elementary proficiency

French | Professional proficiency

FBAUL, Faculty of Fine Arts of Lisbon One year exchange student [2012 - 2013].

Computer Science UFRJ, Universidade Federal do Rio de Janeiro Incomplete Bachelor’s degree [2008 - 2009].

FURTHER EDUCATION

INTEREST FIELDS

All around design Programming Illustration

Digital Entrepreneurship PUC, Pontifícia Universidade Católica do Rio de Janeiro Extension Course, 24h - Rio de Janeiro [2016].

Ecology

Technology

Innovation

Design Thinking Photography

Biomimetics

Artificial Intelligence Lean Startup

Branding

Anthropology Entrepreneurship

Big Data

Start-ups

Digital Marketing

Flat & Brush Pen Letters Jackson Alves - Digital Lettering and Caligraphy Workshop, 16h - Rio de Janeiro [2015].

SOFTWARE & TOOLS

Adobe Creative Cloud Adobe Systems - Adobe Creative Cloud Workshop, 3h - San Francisco, CA [2014].

Sketch

Responsive Design

Adobe Photoshop

Adobe Systems - Responsive Design Workshop, 6h - San Francisco, CA [2014].

Adobe Illustrator

UX Weekend

Adobe InDesign

Edu Agni - UX Design, Usability, Information Architecture Workshop, 16h - Belo Horizonte [2014].

Apple Keynote

Photography

HTML/CSS

Ateliê da Imagem - Photography Technique and Language Course, 40h - Rio de Janeiro [2013].

Microsoft Pack

Javascript 9


DESIGNER Lucas Marques Lima

PORTFOLIO Interaction & Webdesign

DOMAINS Interaction & Web Social Design

Infography Data Visualization

01 A CARNE É FRACA

My graduation project at ESDI was a continuation of my last project at the Faculty of Fine-Arts of Lisbon: Worldchanging. Based on several reports from UN and other internacional intitutions, this work is the result of a year long research on the environmental, social, and health problems caused by the consumption of animal based products in a daily baisis. The aim of this project was to enhance the exchange of information on issues related to veganism and educate the general public regarding the main impacts of the consumption of animal based products and therefore produce a reduction of this demand. -

School ESDI | Escola Superior de Desenho Industrial Supervisor Prof. Mauro Pinheiro Designer Lucas Marques Lima

10

Rio de Janeiro, Brazil

2015


OBJECT Responsive website Infographic

MEDIUM Digital and Web

11


It’s not about the world of design, it’s about the design of the world. — Bruce Mau, Massive Change

12


PROJECT A Carne é Fraca

BEYOND DESIGN PROJECT PROCESS

MAIN OBJETIVES

What I found after almost a year long research, digging into scientific reports, documents and papers was that our unlimited consumption of animal based products was one of the roots of today's environmental, social, and health problems.

Using the data collected in the research phase, the specific objective was to develop an interactive infographic system, running on an online digital platform, that disclose to the consuming public, in a clear and succinct way, the main impacts of the consumption and production of animal based products.

Therefore, based on several reports from UN and other internacional intitutions, the aim of this project was to enhance the exchange of information on issues related to veganism and educate the general public regarding the main impacts of the consumption of animal based products in order to produce a reduction of that demand. In order to complete these task, I followed a design process, which was, most of the time, not linear:

To complement the infographic system and use the potential of the vegetarian and vegan users of the platform, it was also developed a collaborative tool called Mural Coletivo wich means something like: Collective Wall. Composed of publications of users interested in the topic, this tool aims to group and enhance the initiatives, discussions and existing materials on vegetarianism and veganism creating usefull content repository.

• • • • •

Besides the contribution of these users to keep the site updated with new content, this tool also looks to increase the user traffic of the website and therefore increasing the chances of sharing the infographics on other social networks and platforms.

Research and Imersion Generating Ideas and Solutions Visual and Interation design Rapid prototyping and testing Refining and launching

13


PROJECT A Carne ĂŠ Fraca

A document containing all the research and development of the project and also a functional prototype used for tests and demonstrations were produced as the result of the project.

RESEARCH & DOCUMENTATION

The research phase played a great roll in this project. After all it was through the research that the project was shaped. During this phase, I collected and studied several documents and books, watched numeours documentaries and movies on the topic and conducted several investigations and explorations on the theme, including trips to the field, questionnaries and interviews with producers and consumers. The result of this imersive research was organized in a final publication containing all the steps of the project from the begining of the investigations to the design of the screens and development of the prototype. This document is avaiable at issue. Check it out.

14

PROTOTYPE & TESTS

In order to test and verify all the decisions made during the project it was essencial to build prototypes since the first steps. Besides the final prototype delivered as the main result of the project, several other prototypes, ranging from basic and estrutural versions to the most complete and functional ones, were developed. This process of building, testing and rebuilding made possible the conduction of usability tests, which confirmed the predictions made in the research phase, where tools such as card sorting, personas and customer journey maps were used in order to get closer to the users reality.


15


INFOGRAPHIES | 4 REASONS TO CHANGE

• • • •

16

For Yourself For the Others For the Planet For the Animals


FOR THE PLANET

Each reason is composed of a sequence of infographic cards which starts with a introdutory card and ends up with a quote card.

THE COLECTIVE WALL

Composed of publications of the users, this tool aims to group and enhance the initiatives, discussions and other existing materials on the topic, creating a usefull content repository.

PHYSICAL PLATFORMS

The cards can be printed and exposed in any physical environment, exploring a new areas of contact with the public. 17


ADDITIONAL CONTENT

QUOTE CARDS

In total, four quote cards were designed, one for each reason. Each sequence of infographic cards ends up with a quote card.

MORE REASONS

In the end of each sequence, the user can see which reasons he already visited and choose to navigate to another one.

MORE INFORMATION

Finally, as an additional feature, the user can find more content filtered from the Collective Wall and directly related to that specific reason.

18


The quote cards are not only a way of signalizing the end of each sequence of infographic cards, but also a way of establishing a connection between the reader and someones he knows.

19


RESPONSIVE DESIGN

20


As mobile devices are been used more often each day, the responsive design of the platform was, since the beginning, one of the priorities of the project. Using a modular grid, both the navigation and the functions of the platform were designed to work the most consistent way in a great range of the different devices. However, due to the space limitation of some of these devices, such as smart phones and tablets, some features found in versions that have more space were reduced or adapted to these smaller devices.

21


DESIGNER Lucas Marques Lima

PORTFOLIO Interaction & Webdesign

DOMAINS Interaction & Web Social Design

UI/UX Design Service Design

02 GALÁXIA CHORO

Developed over the second semester of 2013, the main intention of this project was to develop an online platform that maps, collects and disseminates all the information and the relantions related to the musical universe of Choro (a tradicional brazilian gender of music) in the city of Rio de Janeiro, and in the whole world, to all those interested in understanding, watching or participating. -

School ESDI | Escola Superior de Desenho Industrial Supervisor Prof. Bárbara Szaniecki Designers Lucas Marques Lima Luísa Kühner Lívia Ripamonti [École de Beaux-Arts de Marseille] Micha Lionarons [Delft school of Design]

22

Rio de Janeiro, Brazil

November, 2013


OBJECT Responsive Website/Aplication

MEDIUM Digital and Web

23


PROJECT Galáxia do Choro

CHORO

Known as the first popular and urban genre of music in Brazil, Choro (it could be translated as Cry) was born in Rio de Janeiro, in the mid nineteenth century. Nowdays it’s still played by traditional groups such as rodas de choro, and also played by internacional musicians all across the world. Choro was chosen because it’s a musical genre considered, almost, at extintion. It was observed the necessity for more information about the circuits and events related to Choro in Rio de Janeiro. Although there is a great demand for information, both by locals as by tourists, there isn’t any iniciative that centralizes the information effectively.

THE PORTABLE MUSIC SCHOOL

The Portable Music School (Escola de Música Portátil), our main partner in this project, is an initiative of the Institute House of Choro, which also promotes, every year, the National Festival of Choro. Through a series of interviews and analysis together

24

with them, we could understand better the genre background, the artist’s main interests, their hopes and their needs. This process helped shaping the final product, it’s funcionality and it’s visual identity, much more user-centered way.


MEDIUM Digital and Web

DIMENSIONS Responsive Website/Aplication

CONCEPT

The concept behind the project is building a galaxy that maps and represents in a visual way the universe of this genre of music. Through users input, the online plataforms would map the events, the artists, the institutions and the typical houses of Choro. After a lot of research and interviews with professionals, we finded out that Choro is fading away in Rio, because it can’t find support in the city. The Choro Galaxy would cover worldwide places, and artists, helping the integration between then, through a alternative social network.

25


PROJECT Galรกxia do Choro

26


OBJECTIVE

The aim is to create an online platform based on an interactive map of the relationships between artists, concert houses, festivals and institutions. Gathering the tools capable of informing the public and anyone interested on both the historical and the cultural aspects of Choro, such as collections, artists, festival dates, listing of artists, and many others.

27


PROJECT GalĂĄxia do Choro

CHORO MAP

The Choro main map allows the user to navigate through all the all the artists, institutions, concert houses and upcoming events involved with Choro in the world.

HITORIC MAP

The intent of the historic map is to allow the user to discover all the Choro’s history, in an interactive and practical way.

28


29


DESIGNER Lucas Marques Lima

PORTFOLIO Interaction & Webdesign

DOMAINS Interaction & Web Social Design

Infography Data Visualization

03 WORLDCHANGING

The last project developed during my exchange year in Lisbon, it was a conceptual work and came up after detecting the lack of information, on all matters, regarding the ingestion of meat, as part of a daily diet in Portugal. Based in a deep three months research it was observed that, despite the interest of many individuals in better understanding this issue, or changing their eating habits, they couldn’t find enough information about the subject, or they were in doubt regarding the many diets available. Thus, the key objective here was to alarm the population in general, on the environmental, social and health impacts related to the ingestion of animal foods, since this type of production is in direct conflict with the interests of society and the planet. -

School FBAUL | Faculdade de Belas-Artes de Lisboa Supervisor Prof. Pedro Almeida Prof. Isabel Lopes de Castro Designers Lucas Marques Lima

30

Lisbon, Portugal

June, 2013


OBJECT Responsive website Infographic

MEDIUM Digital and Web

31


PROJECT Worldchanging

WORLDCHANGING The project aims to facilitate the alimentation transition, of any individual interested on having a healthier and more sustainable diet. Facilitating access to products, providing information on: what nutrients to replace, production processes, nutritional values​​, organic fairs, restaurants, producers, among others. It was based in a long and detailed research, that counted with many partners that provided information and the resources needed to implement it. this contact was extremely important to support the proposal and the research. The idea behind it, is simply to clarify many of the taboos related to the consumption of meat and meat products, providing the necessary tools to replace the unhealthy and unsustainable foods, that impact the environment and society. Through communication platforms attractive and easy to understand, such as, booklets, newspapers, websites and apps, among others. Facilitating people’s access to services provided by partners and institutions related to food and nutrition such as institutes, ONGs, restaurants, organic fairs and producers. Synthesizing the information necessary to produce positive changes. The project was developed in the basic platforms: • Manifesto • Newsletter • Website

A CARNE É FRACA

A carne é fraca, in portuguese means literally: The meat is weak, a very popular and ambiguous expression. Some examples of the material developed are displayed in the next pages. 32


PROJECT Worldchanging

des

Revolutionary art should b able to enchant man, to th stand living in this absurd -

Glauber Rocha Brazilian Filmmaker


sign

be some kind of magic he point that he no longer d reality.


MEDIUM Print

DIMENSIONS A4 29,7 x 21 cm

MANIFESTO

This material includes the synthesis consourning the four main reasons for a low meat diet. Its a unique piece, with the objective of warning and awakening the consciousness of the reader. The format and the printing process of all the material was projected to minimize the financial cost of production, due to the partners possibilities of investiments.

36


37


MEDIUM Print

DIMENSIONS A1 Folder/Poster

NEWSLETTER

A1

This physical platform, aims to serve as a weekly newsletter, circling any new information about nutrition, supplies and production processes. It’s multifunctional from the exposure perspective, it was designed to be exhibited as a poster. It also contains a detachable portable guide that concentrates, all the restaurants, organic fairs, producers and institutions linked to the project, facilitating the public access to these places.

38


PROJECT Worldchanging

PROJECT WEBSITE

This simple online platform, was used to concentrate all the information related to the project, facilitating the access to information and producers through their own systems to the Internet. It gives download acess to all the other material, such as the Manifesto, and the Newsletter, allowing the users to make their own colaboration with the project, sharing the files with anyone interested.

40


MEDIUM Digital Web

41


PROJECT Worldchanging

WORDPRESS & CONTENT NAVIGATION

Using wordpress technology, it also counts with a interaction news feedback, where you can find videos and other interaction platforms related to the subject. Besides that, it was developed a online map, where the users can find all the institutions related to healthy food, at real time.

RESPONSIVE LAYOUT

Since reaching more users is the main goal of the project, having a responsive layout in the platform helps reaching more devices consistently, facilitating both navigation and exploring information.

42


MEDIUM Digital Web

43


DESIGNER Lucas Marques Lima

PORTFOLIO Interaction & Webdesign

DOMAINS Interaction & Web UI/UX Design

04 EXPO FBAUL DESIGN 2013

Developed over the my first semester of exchange, in the University Lisbon, and supervised by Professors Jo茫o Ferreira and S贸nia Rafael, the main objective in this project consisted in designing and implementing a solution for the 2013 Design Exposition Website. To accomplish that, we made use of both the logo and the photos of the last expositions (Expo 2011 and Expo 2012). --

School FBAUL | Faculdade de Belas-Artes de Lisboa Supervisor Prof. Jo茫o Ferreira Prof. S贸nia Rafael Designer Lucas Marques Lima

44

Lisbon, Portugal

April, 2013


OBJECT Responsive Website

MEDIUM Digital and Web

45


PROJECT FBAUL EXPO Design 2013

46


IDENTITY

The identity of the website was kept very simple and functional, using flat elements in order to enhance the content. The collors were based on the color of the school buildings.

47


PROJECT FBAUL EXPO Design 2013

NAVIGATION

The web page, is responsive and was based in an anchor navigation system as a simple way to facilitate the navigation through the page.


OBJECT Responsive Website

MEDIUM Digital and Web

49


DESIGNER Lucas Marques Lima

PORTFOLIO Graphic & Editorial Design

DOMAINS Editorial Design

05 VAGUE MAGAZINE

Developed over the second semester of 2013, Vague is a fictitious surf magazine made for Visual Programming II class. The project consisted in designing every step involved in producing a magazine; from defining the theme, audience and content to designing the layout. The magazine itself is a monthly publication focused on surfing. Instead of focusing on the athletic aspect of the sport, the magazine approaches it from a lifestyle angle. Vague (the word means wave in french) includes articles on photography, travel, music, arts and any subject related to the surf universe. The publication’s audience is not restricted to a single gender or location and the magazine is aimed at anyone interested in the sport. -

School ESDI | Escola Superior de Desenho Industrial Supervisor Prof. Washington Dias Lessa Designers Lucas Marques Lima Carolina Menezes Daniel Rocha Lívia Ripamonti [École de Beaux-Arts de Marseille]

50

Rio de Janeiro, Brazil

November, 2013


OBJECT Surf Magazine

MEDIUM Print

51


PROJECT Vague Magazine

COVERS

Three alternative covers were developed for the magazine.

52


OBJECT Surf Magazine

DIMENSIONS Custom 22 x 29 cm

53


PROJECT Vague Magazine

CONTENT

This magazine is also avaiable at issuu, you can find more about the content there.

54


OBJECT Surf Magazine

DIMENSIONS Custom 22 x 29 cm

55


PROJECT Vague Magazine

56


DIMENSIONS Custom 22 x 29 cm

OBJECT Surf Magazine

GRAPHICS

The nature of surfing itself (freedom, flexibility, tranquility and lack of defined rules) influenced the magazine’s concept, shaping the content and the design. Benefitting from an incredible array of images related to the sport, the final result is a publication based on a few fundamental restraints while at the same time boasting of freedom of expression and flexibility.

57


DESIGNER Lucas Marques Lima

PORTFOLIO Graphic & Editorial Design

DOMAINS Graphic & Editorial Design Academic | Research led

06 ULTRAVOX

Volume I. The Revolution will not be Televised Developed over the first semester of exchange, in the University Lisbon, and supervised by Professor António Nicolas, the assignment consisted in designing a multimedia magazine and it’s content. The project was based on a three months long anthropological research about the revolutionary movements that occurred over the 60’s and 70’s in the United States and worldwide. The magazine intends to draw a parallel with the history of Brazil and United States in the years 60/70’s, focusing in the relation between art, music and dictatorship. -

School FBAUL | Faculdade de Belas-Artes de Lisboa Supervisor Prof. António Nicolas Designer Lucas Marques Lima

58

Lisbon, Portugal

June, 2013


OBJECT Multimedia Magazine

MEDIUM Print & Audio Visual

59


PROJECT Ultravox Magazine

60


OBJECT Multimedia Magazine

DIMENSIONS A4 29,7 x 21 cm

THE POEM/SONG

The project was inspired in the legendary music and poem wrote, in the early 70’s, by Gil Scott-Heron.

COVER

The cover is a graphic expression of the magazine issue, and comes together with an overcoat.

The Revolution will not be televised: You will not be able to stay home, brother. You will not be able to plug in, turn on and cop out. You will not be able to loswe yourself on skag and skip, Skip out for beer during commercials, Because the revolution will not be televised. The revolution will not be televised, will not be televised, will not be televised, will not be televised. The revolution will be no re-run brothers; The revolution will be live.

61


PROJECT Ultravox Magazine

OVERCOAT

MAIN OVERCOAT

The overcoat of the project, works in both sides. In one of them, its explores, even more, the metaphors of the theme, and also works as a synthetic diagram of the magazine.

62


OBJECT Overcoat

DIMENSIONS Custom 42 x 65 cm

POSTER

This other side, works as a poster for exhibiting the magazine volume.

63


PROJECT Ultravox Magazine

CONTENT

You can also check out the whole magazine at issuu!

64


OBJECT Multimedia Magazine

DIMENSIONS A4 29,7 x 21 cm

65


PROJECT Ultravox Magazine

OBJETIVE

The project proposes to reveal, both through texts and visual metaphors, the contradiction revealed by the artistic and creative outcrop during key periods of repression in the military dictatorship in Brazil. 66


OBJECT Multimedia Magazine

DIMENSIONS A4 29,7 x 21 cm

67


68


PROJECT Ultravox Magazine

PORTFOLIO Graphic & Editorial Design

EXPO DESIGN 2013 | FBAUL

This project was selected for the annual exhibition of graduated students in Communication Design at the Fabrica Features, in Lisbon and can be found at: design2013.fba.ul.pt

69


DESIGNER Lucas Marques Lima

PORTFOLIO Graphic & Editorial Design

DOMAINS Graphic & Editorial Design

07 MIXING MESSAGES

Developed over the first semester of exchange at the University of Lisbon, and supervised by Prof. António Nicolas, the project objective consisted in designing a Booklet, containing a theoretical synthesis, with an editorial proposal that illustrates and applies the concepts of intertextuality and graphic deconstruction, researched through all the semester. It’s an exercise that promotes experimentation around new possibilities of formulating the graphic discourse, based on the possibility of selecting content and generate new meanings through a new visuality. -

School FBAUL | Faculdade de Belas-Artes de Lisboa Supervisor Prof. António Nicolas Designer Lucas Marques Lima

70

Lisbon, Portugal

April, 2012


OBJECT Booklet and Cover

MEDIUM Print

71


PROJECT Mixing Messages

REFERENCES

The booklet uses as main reference the text The Cult of the Ugly (Steven Heller,1993), and as secondary references, ideas advocated by Michel Foucault, Diane Arbus, Jan Tschichold, David Carson, Jean Baudrillard, and moviments such as Nouvelle Vague, Dadaism and Brazilian Tropicรกlia.

72


OBJECT Booklet and Cover

DIMENSIONS Booklet / A5 21x14,85 cm Cover / Custom 21x60 cm

MATERIAL

The material consists of 3 components (figures order): • Overcoat • Conceptual Diagram • Booklet (Front/Back)

73


PROJECT Mixing Messages

You can find the Booklet with all the content avaiable at at issuu!

74


OBJECT Booklet

DIMENSIONS Booklet / A5 21x14,85 cm

CONTENT

The Cult of the Ugly | Steven Heller (1993) http://www.typotheque.com/site/articles.php?id=68

75


PROJECT Mixing Messages

76


OBJECT Booklet and Cover

DIMENSIONS Booklet / A5 21x14,85 cm Cover / Custom 21x60 cm

UNITES OF DISCOURSE Michel Foucault The Archeaology of Knowledge (1974)

The frontiers of a book are never clear-cut: beyond the title, the first lines, and the last full stop, beyond its internal configurations and its autonomous form, it is caught up in a system of references to other books, other texts, other sentences: it is a node within a network. And this network of references is not the same in the case of a mathematical treatise, a textual commentary, a historical account and an episode in a novel cycle; the unity of the book, even in the sense of a group of relations, cannot be regarded as identical in each case. The book is not simply the object that one holds in one’s hands; and it cannot remain within the littleparallelepiped that contains it: its unity is variable and relative. As soon as one questions that unity, it loses its selfevidence; it indicates itself, constructs itself, only on the basis of a complex field of discourse -

http://books.google.com/books?id=Ma77jxOOmBcC

77


PROJECT Mixing Messages

EXPO DESIGN 2013 | FBAUL

This project was selected for the annual exhibition of graduated students in Communication Design at the Fabrica Features, in Lisbon and can, also, be found at: design2013.fba.ul.pt

78


OBJECT Cover

DIMENSIONS Cover / Custom 21x60 cm

79


DESIGNER Lucas Marques Lima

PORTFOLIO Graphic & Editorial Design

DOMAINS Graphic & Product Design

08 ROCK IN RIO 2012

This assignment, for the discipline of Communication Design II, was to come up with a fictional proposal of the visual material for the event Rock in Rio 2012. The concept of the proposal revolves around the origin of Rock in Rio. The first Rock in Rio festival, in 1985, was a pioneering event, regarding size, in Latin America. Never before was there an event scaled in these proportions. To honor this time the aesthetics of it’s history, our proposal for the event goes back to the rock and roll theme of 1985, without losing sight of the peculiarities of the Rock in Rio 2012. The main objetive here was to develop a series of objects that create awesome and memorable experiences through direct interaction with the user. -

School ESDI | Escola Superior de Desenho Industrial Supervisor Prof. Washington Dias Lessa Designers Lucas Marques Lima Gabriel Niemeyer Jorn Ouborg [Delft school of Design]

80

Rio de Janeiro, Brazil

April, 2012


OBJECT Conceptual Package and Printed Material

MEDIUM Print & Audio Visual

81


PROJECT Rock in Rio 2012

82


OBJECT Conceptual Package and Printed Material

DIMENSIONS Custom 22x22 cm A4 29,7 x 21 cm

MATERIAL

The material consists of four separate components (figures order): • • • •

Portable Vinyl player Main Program Disposable Map/Program The Vinyl

MAIN PROGRAM

This component was designed in order to inform the users about the event. Next to that, the history, program and visuals contribute to the emotional value of the complete product. It can serve as the customer’s memory that can be reviewed any time after the event is over.

You can find the whole main program at issuu!

83


PROJECT Rock in Rio 2012

84


DIMENSIONS A3 Folder

DIPOSABLE MAP/PROGRAM

A5

A4

A3

This component was created for the users to take it to the shows. The program and map helps the users to be at the right place at the right time. After the event it can be discarded. This material was developed in standard sizes for facilitate the prodution, since is an object for massive distribution.

85


PROJECT Rock in Rio 2012

VINYL PORTABLE PLAYER

The portable vinyl player was implemented with the idea of bringing the user into contact with the music of the festival beforehand. It, also, contributes to the memory of the event as well, allowing the user to

listen the vinyl after the shows. With just the help of a pencil the user is capable of playing the player manually, changing the tempo according to the speed at which the disk is rotated.


OBJECT Cardboard Vinyl PlayerPrinted Material

DIMENSIONS 22x22 cm

THE VINYLS

Each disc is recorded with two singles. On the A-side there is a jingle of the Rock in Rio 2012, and on the B-side a song of the main act of the day, that the

customer bought a ticket for. In case the customer purchased a ticket for several days, it is possible to choose the most preferred artist.

HOW THE MAGIC WORKS?

1. Fold the Portable Vinyl player

as shown in the figure.

2. Place the Vinyl at the base.

3. Make sure the needle is at the

beginning of the vinyl. Put the pencil in the hole, as shown in the figure and rotate it clockwise.

87


DESIGNER Lucas Marques Lima

PORTFOLIO Branding & Visual Identity

DOMAINS Branding & Visual Identity

09 VISUAL IDENTITY COMPILATION

Weddup Development of the logotype and visual identity for a new startup’s website that helps couples finding information about marriage and other things related it. Sveiter Laboratory This Academic projected consisted in creating a visual identity system for a fictional medicine laboratory, including definition of brand guidelines, logo design and basic stationery. Nova Marca Project developed for an insurence and turism agency, with more than twenty five years of tradition. Builded by three partners, it has, currently, a wide range of clients belonging to various social classes. -

School ESDI | Escola Superior de Desenho Industrial Supervisor Prof. Washington Dias Lessa Designer Lucas Marques Lima

88

Rio de Janeiro, Brazil

-


GENRE Academic & Freelancing

MEDIUM Print & Digital

89


PROJECT Weddup

WEDDUP

Weddup is a new startup’s website that helps couples finding information about marriage and other things related to it. This logotype and it’s basic visual identity was developed in the second semester fo 2013.

90


OBJECT Logotype & Visual Identity

MEDIUM Print & Digital

91


PROJECT Weddup

PROCESS

When developing of the logotype, some priorities were adopted. The informal phonetics of the brand’s name required a more informal and friendly position, which generated the option for more rounded, smooth and thick forms. Therefore, the geometry of the circle was adopted as the main form, since, besides having these requirements it also has an excellent readability at small sizes. Moreover, the fact that the name is a portmanteau of two english words (which may hinder the recognition of it’s meaning by brazilian users) makes important that the symbol is an iconic sign, that can easily identify the segment and function of the company within the spectrum of competitors in the market. Thus, abstract signs were avoided from the beginning. The symbol represents the union between the primary function of the company and with it’s

LOGO CONCEPT

92

market segment: The search tool and the segment related to weddings. The alliances, is the most recognized and recurrent symbol related to the wedding scenario, as well as the magnifying glass icon is intrinsically linked to the search functions. So, further highlighted by the colors, the logo demonstrates explicitly the main functions and qualities of the brand . The logotype should represent the main qualities and functions of the company in accordance with the following requirements: • Quality • Proximity (friendly) • Trust • Transparency


OBJECT Logotype & Visual Identity

MEDIUM Print & Digital

93


PROJECT Weddup

GEOMETRY

The geometry of the sign is important for reproducibility and formalization of the brand. The main rules of construction adopted in this case was: The use of the circle as the main object of construction. Geometry at angles of 45 ° and 90 ° and ratio forms of 1, 2 and 4. For the sake of a better readability and understanding, some shapes were balanced, both in letters and in forms.

Balanço para legibilidade 45° 90°

Balanço do “e” 1-2-4

TYPOGRAPHY

To support the logotype form, in a web plataform (since the main service of the company is a website), two different fonts were picked up, Quicksand, a a soft and rounded sans seriff, more similar to the logotype form and to work in headers, and Tisa Web Pro, a seriff one for the body texts.

94


MEDIUM Print & Digital

OBJECT Logotype & Visual Identity

LOGOTYPE

MAIN TYPE (HEADERS)

AUXILIAR (TEXT)

Aa Aa Aa

ABCDEFGHIJKLMN OPQRSTUWVXYZ abcdefghijklmn opqrstuwvxyz

ABCDEFGHIJKLMN OPQRSTUWVXYZ abcdefghijklmn

ABCDEFGHIJKLMN OPQRSTUWVXYZ abcdefghijklmn opqrstuwvxyz

Tisa Web Pro

Tisa Web Pro

Tisa Web Pro

95


PROJECT Weddup

COLOR PALETE

The option for two base colors and their different shades enables greater versatility in its representation. The yellow is directly associated with the values ​​of marriage and it’s a color directly linked to the primary symbol of the event, the wedding rings. This shade of green is the primary color of the brand and ensure an alternative market positioning. It has a great contrast with yellow, and beeing a light and relaxing color, it’s useful when used in usability-focused web platforms.

COLOR DEFINITION

245 245 245

235 235 235

225 225 225

165 165 165

003 178 148

000 222 191

140 227 147

195 155 242

247 207 008

252 232 092

252 252 273

252 250 222

96

110 110 110

055 055 055

Pantone 7541 C

Pantone 331 C

Pantone 7499

Cool Gray 1 C

Pantone 3375 C

Pantone 601 C

Cool Gray 2 C

Pantone 333 C

Pantone 106 C

Pantone 421 C

Pantone 339 C

Pantone 7404

Pantone 424 C

Red Green Blue

Pant. Black 7 C


OBJECT Logotype & Visual Identity

MEDIUM Print & Digital

Developing the website, was not part of the project but, some tests for the website, using the color palete were also made, to simulate how they could be displayed.

97


PROJECT Sveiter Laboratory

SVEITER LABORATORY

This is a quick overview of an academic project wich consisted in developing a visual identity system for Sveiter, a fictional high-end medicine laboratory, located in the south zone of Rio de Janeiro, including definition of branding guidelines, logo design and basic stationery. This project was developed in the first semester fo 2012, in partnership with Álvaro Franca and Julian Hölzer from HfG Schwäbisch Gmünd, and supervisoned by Prof. Washington Dias Lessa.

98


OBJECT Logotype & Visual Identity

MEDIUM Print & Digital

99


PROJECT Sveiter Laboratory

LOGOTYPE

CONTRUCTION

100


OBJECT Logotype & Visual Identity

MEDIUM Print & Digital

LOGO CONCEPT

101


PROJECT Sveiter Laboratory

COLOR PALETE

COLOR DEFINITION

Cool Gray 1 C

Pantone 304 C

Pantone 653 C

Pantone 421 C

Pantone 305 C

Pantone 353 C

Pantone Black 7 C 245 245 245

235 235 235

225 225 225

004 060 073

033 104 135

036 181 163

102

151 209 121

Red Green Blue


OBJECT Logotype & Visual Identity

MEDIUM Print & Digital

MAIN TYPOGRAPHY

AaBbCc1234 Klavika Regular

Klavika Bold

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

AUXILIAR TYPOGRAPHY

Din LT Pro Bold

Lorem Ipsum

Din LT Pro Regular

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

103


PROJECT Nova Marca Logotype

NOVA MARCA

Nova Marca (wich means, basically, new brand) is an insurance and tourism agency, based in Rio de Janeiro with over 25 years of tradition in the market. This basic visual identity proposal was developed in the second semester fo 2011.

MAIN LOGOTYPE

104


OBJECT Logotype & Visual Identity

MEDIUM Print & Digital

105


PROJECT Nova Marca Logotype

PROCESS

TOURISM

Created by 3 partners, it has, currently, a wide range of clients, with all kinds of different backgrounds. The proposal of the brand’s visual identity redesign intends to develop three different logos that are integrated and identified with each other, the brand matrix, Nova Marca, and its derivatives: Nova Marca Tourism and Nova Marca Insurances. The logotype should represent the main qualities and functions of the company in accordance with the following requirements: • Trust • Quality • Flexibility

CONCEPT

One of the first requirements raised by the stakeholders of the company was the interest in developing a personal sign, something that tells the history and the values ​​of the company. The three central pillars of the company, the three founder partners, are represented in light blue, and their shadows in dark blue, in a way to illustrate their continual renewal, while referencing the letters “n” and “m”, of the brand’s name. The rigid construction of the logo also serves to balance its flexibility, demonstrating quality and accountability.

106

INSURANCES


OBJECT Logotype & Visual Identity

MEDIUM Print & Digital

107


PROJECT Nova Marca Logotype

CONSTRUCTION

b

a

a b

108

= 1.61803399

b

b

b

2

2

2


OBJECT Logotype & Visual Identity

MEDIUM Print & Digital

PATTERNS

Despite the importance of translating the tradition of the brand, the flexibility in the company services, was also something to keep in mind when designing the logo. Its shape may be combined in many different ways, creating different others signs and expressing the multifunctional character of the company.

COMBINATION

The main form was designed in a way that you can create many other signs through different combinations.

109


PROJECT Nova Marca Logotype

COLOR PALETE

The choice for two shades of blue, of high-contrast, is a simple and straightforward way to illustrate the bivalent character of the company, wich is innovative regarding their services, but traditional and safe when dealing with their customers.

COLOR DEFINITION

245 245 245

235 235 235

225 225 225

165 165 165

092 204 237

132 212 236

187 225 185

209 238 246

033 055 115

044 098 133

95 147 205

140 191 235

110

110 110 110

055 055 055

Pantone 7541 C

Pantone 635 C

Pantone 658 C

Cool Gray 1 C

Pantone 637 C

Pantone 659 C

Cool Gray 2 C

Pantone 304 C

Pantone 653 C

Pantone 421 C

Pantone 305 C

Pantone 353 C

Pantone 424 C

Red Green Blue

Pantone Black 7 C


OBJECT Logotype & Visual Identity

MEDIUM Print & Digital

TYPOGRAPHY

AaBbCc1234 Frutiger Light

Frutiger Regular

Frutiger Bold

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

BODY TEXT

Lorem Ipsum

Sed ut perspiciatis

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi neseum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae. .consequatur, vel illum qui.

111


DESIGNER Lucas Marques Lima

PORTFOLIO Product Design

DOMAINS Product Design Branding

Rapid Prototyping

10 BARBALHO | CACHAÇA BOTTLE

Developed over the first semester of 2011, Barbalho is the project of a cachaça bottle and it’s brand, focused on exportation. The major challenge of this project was to find a way to translate not only the tradition and the colonial roots of this brazilian drink but also the high quality status that a luxury brand demands. The project was based on a two months reaseach, and developed using the data obtained from interviews with people intimately connected with the world of cachaça, from small and large producers to consumers. Visits to glass factories, such as Cisper, were made also made, in order to understand better the limitations and possibilities of glass, the main subject in this assignment. -

School ESDI | Escola Superior de Desenho Industrial Supervisor Prof. Lucy Niemeyer Prof. Sydney Fernandes de Freitas Designers Lucas Marques Lima Álvaro Franca Gabriel Niemeyer Victor Camões

112

Rio de Janeiro, Brazil

June, 2011


GENRE Academic

OBJECT Cachaรงa Bottle

113


PROJECT Barbalho Cachaça Bottle

MAIN PARAMETRES

After a long reseach, including a series of interviews with producers, consumers and specialists, we were able to gather a list of main parameters: • Be transparent • Have a screw cap • Bring an unusual and elegant shape • Gather elements of Brazilianness • Must contain 1L • Take advantage, graphically, of the cachaça color • Respect the limits of the material • Make reference to the universe of cachaça

COLOR AND MATERIAL

The choice of clear glass and a small label creates a bond of trust between the brand and the consumer, since many of the aspects of a high quality cachaça can be analysed visualy. This use of the cachaça color as a graphic element is one of the innovations that Barbalho would bring to the market. The diagonal cut in the bottle cap, is a subtle reference of the sugar cane.

114


OBJECT Bottle of cachaรงa

MATERIAL Glass and Wood

115


PROJECT Barbalho Cachaça Bottle

FORM

Barbalho borrows it’s form from the Brazilian flag. It delivers the elegance of the flag’s yellow diamond and combines it with a thin top and the curves associated with the brazilian culture. The label also works as a reference to the flag’s blue circle.

ALTERNATIVE SKETCHES

116


OBJECT Bottle of cachaça

MATERIAL Glass and Wood

80°

x

y

100° y

The diamond form of the bottle was also projected based on the golden ratio.

TECHNICAL DRAWING

117


PROJECT Barbalho Cachaรงa Bottle

BRANDING PROPOSAL

The Cachaรงa Riot happened in 1660 in Rio de Janeiro. The leader was Jerome Barbalho de Bezerra Menezes, known as Barbalho, who along with other landowners began a riot against the law which prevented the manufacture of liquor in colonial territory. Barbalho was senteced to death but the law was cancelled. We decided to honor Barbalho, one of the first cachaรงa producers (and consumers) giving his name to the brand.

118


OBJECT Bottle of cachaça

MATERIAL Glass and Wood

LABEL

The round label joins the flag’s yellow diamond completing the reference to the Brazilian flag. The green color of the label is combined with golden rum recalling the national colors of Brazil, creating instant association of the product with Brazil on consumers in different markets around the world.

119


PROJECT Barbalho Cachaรงa Bottle

PROTOTYPE

To reach this unique form, many prototypes were made, using different kinds of materials, such as paper, styrofoam, resin and wood for the final model. A combination between Cerejeira and Jacarandara, typical brazilian trees, were used to find the right color and form.

120


OBJECT Bottle of cachaรงa

MATERIAL Glass and Wood

FINAL DESIGN

Images: 3D Model and full size cherry wood, done in a rapid prototyping machine, and handfinished, later.

121


DESIGNER Lucas Marques Lima

PORTFOLIO Product Design

DOMAINS Product Design Rapid Prototyping

11 BASIC DRAINER

Developed over the second semester of 2011, for the discipline of Product Development II, the Basic Drainer is the project of a kicthen drainer for a defined target market, wich was: young university students, of both sexes, who live alone or spliting a small flat and have a low budget. The project was based on a series of interviews with individuals who fit this profile, in order to create personas based on the real users. We also visited their homes to become familiar with the different scenarios. -

School ESDI | Escola Superior de Desenho Industrial Supervisor Prof. Lucy Niemeyer Prof. Sydney Fernandes de Freitas Designers Lucas Marques Lima Ă lvaro Franca

122

Rio de Janeiro, Brazil

November, 2011


GENRE Academic

OBJECT Drainer

123


DESIGNER Lucas Marques Lima

124

PORTFOLIO Product Design


PROJECT Basic Drainer

MAIN STEPS

Identifying the problem The general lack of space in the kitchen, especially on the bench, make impractical the preparation of food, which ended influencing the food habits of the users in a negative way. With almost no room available to cook, they frequently choose frozen foods, that are easy to prepare and usually have low nutriconal value, instead of searching for healhty options. Product Definition In all cases observed, the bench was taken, almost in half, by a rack of dishes (drainer) that remained on the benches even when not in use. It was also identified the drainer as the component that occupies more space on the bench and could be reduced, unlike for example the sink. It was decided that the project would be a compact dish drainer, which could be waived when not in use. Gathering Data Analysing and gathering all the data we could define the requirements to guide the project, such as: Habits, sizes, numbers of dishes, etc. Generating Alternatives Through brainstorming sessions, we came up with several alternatives inspired by the data collected. Prototyping and Testing This phase was the base of all the process. Since the beginning, prototyping and testing solutions was the main way to understand and refine the product.

125


PROJECT Barbalho Cachaça Bottle

37 cm

DEVELOPMENT

40 cm

REQUIREMENTS

• • • • • • • •

70º 28 cm

3,8 cm

3,5 c m

1,3 cm

75º 1,5 cm

126

Easy installation Easy maintenance, cleaning Compact Form Resistance to moisture Resistance with loads Maximizing Space Easy to store when not in use Aesthetically pleasing

40


OBJECT Drainer

MATERIAL Nylon and Glass Fiber

0 cm

MATERIAL

Plastic was choosed for its strength and tightness, beyond the appearance of the material. Through researches and tests, we found that it would be more suitable the nylon plastic with fiberglass. This material allowed the plates to be only 2 mm thick, with a structural reinforcement of 2 mm around their perimeters. The product was developed to be produced in injection molding.

127


PROJECT Barbalho Cachaรงa Bottle

FINAL DESIGN

128


OBJECT Drainer

MATERIAL Nylon and Glass Fiber

129


DESIGNER Lucas Marques Lima

PORTFOLIO Personal

DOMAINS Design Fine Arts

Illustration Collage

12

PERSONAL WORKS

Illustration was the first thing that made me get into design. Since I was very young, I’ve been doing thousands of tests, with illustrations, sketches, paintings and sculptures, using diverse range of materials. In my first years at design school, despite of having much less time to draw, I found a lot of space and oportunities to experiment. In this section you can find some of these tests. -

Rio de Janeiro, Brazil

-


GENRE Personal Experimental

131


PROJECT ESDI Posters

MEDIUM Print

DIMENSIONS A2, A2, A1

ESDI POSTERS

I quickly got addicted to design posters for the school events, in my free time, as a hobbie.

BARALHO ESDIANO

SEXTAS ESDIANAS

PAVÃO 2011

Poster developed in order to help the production and the sales of the card decks, created by the students of ESDI. It was selected to be exhibited at N Design 2011, the national design meeting in Rio de Janeiro.

Carlinhos is the caretaker of the college, an iconic figure in the school. This poster, not only promote the traditional friday parties, but also pays tribute to him. A A1 copy of the poster was printed, signed by him and exposed for one year in the school’s academic center.

This poster was developed as a proposal for the Pavão 2011, the tradicional student exhibition that takes place every year at ESDI.

132


133


PROJECT Penguin Book Cover

TECHNIQUE Linocut

PENGUIN BOOK COVER

The project’s objective, proposed in 2011 by the discipline of Representation Methods II, was to develop a book cover based on the work of Germano Facetti the italian designer responsible for the famous covers of Penguin Books in the 60s. For that task I decided to work on the classic: The old man and the sea, of Ernest Hemingway. One of my favorite ones.

TECHNIQUE

The illustration was developed using the linocut technique, wich is similar to woodcutting, however, instead of wood, the matrix is ​​made ​​of synthetic material - rubber sheets, called linoleum.

134


GENRE Academic

135


PROJECT Illustrations

TECHINIQUE Nakim on Paper Vectorial Illustration

ILUSTRATION

Illustration Size A3, nanquim, recycled paper.

136

Illustration Size A3, nanquim and colored pen,


GENRE Personal

, white paper.

Vector Illustration Poster Size A3, printed on recycled paper, for the Pav達o 2012 exhibition, in ESDI. Poster developed to help selling the decks produced by the students.

137


PROJECT Illustrations

TECHINIQUE Grafitte Colored pencil

ILUSTRATION

Illustrations using grafitte and colored pencils, on diferent types of papers, such as kraft and recycled paper.

Illustration of a whiskey bottle, developed through observation for the dicipline of Visual Metodology. Size A3, grafitte, white paper.

138


GENRE Personal

139


PROJECT Illustrations

ILUSTRATION

140

TECHNIQUE Nankin on paper


GENRE Personal

DIMENSIONS American Letter

CHARGES

During high school, using basically nanquim pens, I used to make charges and other drawings, mainly about sports, such as football, polictical issues, and everyday situations, for the School’s Newspaper.

141


PROJECT Others

EARLY DAYS

SCULPTURE

Recycled metal toy, developed over my first year, for the discipline of Prototyping.


GENRE Personal

LOGO

Logotype developed, in my first year as a design student, for the school football team: The Bauhaus Lions.

EPHEMERAL

Revolutionary A4 Poster, fighting academic hypocrisy.

143


DESIGNER Lucas Marques Lima

PORTFOLIO Personal

DOMAINS Photography Image Manipulation

13 PHOTOGRAPHY

Photography plays a big roll in my work and my way of understanding and solving visual design issues. I’ve always been fascinated by how, through light, we can frame a form, a moment of life and history, according to our interpretation and how we see the world around us. For me, photography comes down to one word: vision. As a visual designer, taking pictures, and looking through a frame helped me understanding form, patterns, collors and everything else that ours eyes cannot capture. -

144

Rio de Janeiro, Brazil

-


GENRE Personal Experimental

145


PROJECT Photographs | Patterns

PATTERNS

I find patterns everywhere, like these sand patterns in Bahia, Brazil. The Skyscrapers in San Francisco, or in some street lamps in Amsterd達.

146


CAMERA Nikon D90

DIMENSIONS 21x15 / 15x21

147


149


PROJECT Photographs | P&B

Seabird in Queen’s Town, New Zealand. Mudejar window in Granada, Spain.

150

CAMERA Nikon D90


151


PROJECT Photographs | Lightning

Sunset collors and airplane lights in Lisbon Airport, Portugal.

CAMERA Nikon D90


PROJECT Photographs

Red sunset in l’Albufeira lake, Valencia, Spain . Lights Chiado’s subway, Lisbon, Portugal.

154

Stadium ruins in Pompei, Italy.


CAMERA Nikon D90

DIMENSIONS 21x15 / 15x21

155


PROJECT Napoli's Dust

CAMERA Nikon D90

NAPOLI’S DUST

Napoli is a treasure submerged in dust. Its culture and vibrancy is only rivaled by the sense of chaos and abandonment of the city. In Napoli, every corner, and every look tells a different story. This photo shooting, done in 2013, is an attempt to record these peculiarities and translate the feeling of being immersed in this culture so unique and alive.

156


PROJECT Napoli's Dust

CAMERA Nikon D90

Some of these pictures were exhibited in the AteliĂŞ da Imagem, a photography school, located in Urca, Rio de Janeiro. Later they were also sent to the National Archaeological Museum of Naples, as a public contribution.

159


PROJECT Napoli's Dust

160


CAMERA Nikon D90

DIMENSIONS 21x15 / 15x21

161


Obrigado. Thanks, for your time.


And those who were seen dancing were thought to be insane by those who could not hear the music. - Friedrich Nietzsche

lml Š 2016 — Stealing is bad karma.


Design Portfolio 2015  

This digital portfolio is an interactive pdf, developed in 2015, for full-screen view. Here, you will find a resume about me and a compila...

Design Portfolio 2015  

This digital portfolio is an interactive pdf, developed in 2015, for full-screen view. Here, you will find a resume about me and a compila...

Advertisement