43% of bartenders named dark rum as the spirit most likely to premiumize in 2020. Source: Bacardi’s Global Brand Ambassador Survey
SEE PAGE 34
“While the novel coronavirus can be scary, Americans should remember our history with these outbreaks gives us confidence that we have the knowledge, tools and talent to address COVID-19.” —Surgeon General Jerome Adams
SEE PAGE 64
38% of beerdrinking Americans would not buy Corona under any circumstances now.
“The financialtransaction tax, though small for each individual transaction, the weight of such for each transaction would hurt middle-class Americans and their savings for retirement.” —Rep. Patrick McHenry, R-N.C., ranking member of the House Financial Services Committee
SEE PAGE 30
—Results of a dubious survey distributed in late February by 5W Public Relations
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