Issuu on Google+

Beyond the Grandkids Social Media for Seniors

Š2013 Lucid Marketing


Beyond the Grandkids Social Media for Seniors

Who’s Using Social Media? ■ Seniors age 65+ are the fastestgrowing group using social media. ■ Over 43% of people age 50+ use social media.

©2013 Lucid Marketing


Beyond the Grandkids Social Media for Seniors

Social Media Networks Facebook Pinterest Twitter Instagram LinkedIn Shutterfly YouTube Google+

– the big one – eye candy – quick hits – photos and video – all business – photo sharing (albums) – video – the social side of Gmail

©2013 Lucid Marketing


Beyond the Grandkids Social Media for Seniors

Why Use Social Media? • • • • • • • •

stay connected to family and friends research products find opportunities for learning, travel get deals and discounts be entertained run a business / find work connect with interest groups meet new friends ©2013 Lucid Marketing


Beyond the Grandkids Social Media for Seniors

Facebook • • • • • • •

Timeline (newsfeed) >>> Home Profile (personal page) Business page (fan page) Notifications Messages Privacy/Settings Groups ©2013 Lucid Marketing


Beyond the Grandkids Social Media for Seniors

How to Make a Post • status update • links • photos

©2013 Lucid Marketing


Beyond the Grandkids Social Media for Seniors

Sharing • • • • •

on your own timeline on a friend’s timeline in a group on a page you manage (business) in a private message

©2013 Lucid Marketing


Beyond the Grandkids Social Media for Seniors

Photos • • • •

profile and cover pics albums posts tagging

©2013 Lucid Marketing


Beyond the Grandkids Social Media for Seniors

Searching in Facebook • for a person, business or group • hashtags

©2013 Lucid Marketing


Beyond the Grandkids Social Media for Seniors

Ads and Scams • how to turn off ads in newsfeed • “Like” farms • too good to be true

©2013 Lucid Marketing


Beyond the Grandkids Social Media for Seniors

Connecting: To Friend, or Not to Friend • friending • removing from news feed • unfriending (the nuclear option)

©2013 Lucid Marketing


Beyond the Grandkids Social Media for Seniors

Resources Google‌ need an answer, just Google it! Wikipedia Facebook.com/help NetLingo.com Snopes.com

Š2013 Lucid Marketing


Beyond the Grandkids Social Media for Seniors

Have fun!

Š2013 Lucid Marketing


Beyond the Grandkids