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LinkedIn,Twitter, Facebook…Oh My! What does your online image tell employers? Lamar University Career and Testing Center

“Social media isn’t a fad, it’s a fundamental shift in the way we communicate.” y%

of employers who reported using social networkingg sites to research job j candidates in CareerBuilder survey ◦ ◦

In 2008? 22% of employers In 2009? 45% of employers

“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” -Tom Peters, Author In Search of Excellence

Social Media Revolution

“Social media isn’t a fad, it’s a fundamental shift in the way we communicate” Employer Testimonial: Google, University Programs Specialist “We use [Twitter and Facebook] to announce our latest openings, talk about where we are on campus and will also try to start discussions (“How have you used Google Docs in your classroom?”). So I would definitely encourage students to be on the lookout for employers on these sites…We are just now starting to see candidates being interviewed and offered jobs who we have “sourced” through these sites (students who have sent us questions, or responded with some thoughtful ideas).”

Personal Branding Personal Branding consists of three elements:

◦ Value Proposition: What do you stand for? ◦ Differentiation: What makes you stand out? ◦ Marketability: What makes you compelling?

Examples of strong celebrity brands: ◦ Donald Trump ◦ Martha Stewart



How Do You Build Your Brand?

Some of the Main Contenders

Once you have defined your personal brand: ◦ ◦ ◦ ◦

Write a personal branding statement Google yourself Use Twitter search Create business cards (paper and/or electronic) x Photo, personal brand statement and contact information x

y y

Develop a presence within relevant professional organizations Develop a positive virtual footprint

Basic Tips for All Photo Username y Contact Information y Content-clean up profiles, profiles pictures, pictures tags tags, status updates y Be careful who you are connected with, including organizations y Monitor your personal brand-Google alert & Twitter search y y

“Facebook helps you connect and share with the people in your life.” More than 400 million active users

Blogging “Re-connect, Power your career, Get Answers” Over 50 million professionals use LinkedIn to exchange information, ideas and opportunities

y Sample


◦ Blogger/Blogspot: “Share your thoughts, photos, and more with your friends and the world” (Free) ◦ World Press: “a state-of-the-art publishing platform with a focus on aesthetics, web standards, and usability” (Free) ◦ TypePad: “Share anything…From Anywhere…To anyone” (Free or for pay)

y Provides

10 online video tutorials to help you get started.


11/11/2010 Free social networking and micro-blogging service that enables its users to send and read messages known as tweets. (Total characters: 115)) y Tweets are text-based posts (max. 140 characters) displayed on the author’s profile page and delivered to the authors subscribers who are known as followers. y

How Employers are Using Social Media y

Facebook ◦ Have accounts, post recruiting and other events, etc. [Tip: Become a fan of employers you are interested in!]



y y y y y

3. 4. 5.



Turn--ons to Employers Turn y


◦ Post positions p ◦ Network to identify candidates

◦ Post Tweets that you can follow to learn what the company is doing (e.g. Google, GE) ◦ Post job openings (




◦ Sharing information about company to attract interested candidates ◦ Research candidates ◦ Identify talent (they may find you even if you don’t apply!)


Turn--offs to Employers Turn

Profile provided a good feel for the candidate’s personality and fit within the organization Profile supported candidate’s professional qualifications Candidate was creative Candidate showed solid communication skills Candidate was well rounded Other people posted good references about the candidate Candidate received awards and accolades

6. 7. 8. 9. 10.

References to drug abuse Extremist / intolerant views, including racism, sexism Criminal activity Evidence of excessive alcohol p consumption Inappropriate pictures, including nudity Foul language Links to unsuitable websites Lewd jokes Silly email addresses Membership of pointless / silly groups

How Do You Use Social Media for Your Job/Internship Search? List on resume (e.g. LinkedIn profile link) y Network with other professionals in your field(s) of interest y

◦ Average ages of users

Research employers/search companies y Similar uses for graduate school y Find specific job opportunities y Other Ideas? y



No You Didn’t! NBA ban on Twitter use y Social Media banned at New England Baptist Hospital y Harvard Librarian fired for blogging y Intern fired for faking a family emergency, yet seen in Facebook photo the same day y Dominos staff fired for Youtube video of inappropriate behavior y

Resources y

Websites ◦ ◦ ◦ ◦

y Wikipedia’ss Social Media/Networking Sites: Wikipedia rking_websites

Electronic Business Cards ◦ ◦

Resources Library books ◦ LinkedIn Working by Agin & Howes ◦ I’m on LinkedIn- Now What? Byy Jason J Alba ◦ Me 2.0: Build a Powerful Brand to Achieve Career Success by Dan Schawbel ◦ Social Media at Work: How Networking Tools Propel Organizational Performance by Arthur L. Jue

Activity y What

are your next steps?

◦ Reflect on the workshop information provided and identify at least three next steps for you to improve your online image (aka personal brand).

Consider the following questions:

◦ What does your online image currently convey to employers? ◦ What pictures/images do you have posted that may raise questions or red flags? ◦ How could you improve your online image to more effectively and positively represent yourself online?


Workshop_UsingSocialMediafortheJobSearc[1] Ng&NR=1 LinkedIn,Twitter, Facebook…Oh My!LinkedIn,Twitter,Facebook…OhMy! What does your online...

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