Case Study: UpNest Succeeds When FSBO Failed

Page 1

Case Study: UpNest Succeeds when FSBO Failed

Seller Zarek Could Not Sell His Home via FSBO Seller Zarek had a very attractive home. He priced it at market price through For Sale By Owner, but he wasn’t able to attract any offers. »  He tried to sell his San Diego home via FSBO for $480K in spring of 2014 »  There was interest in the home, but zero offers after a few months »  Various agents told Zarek that they were not showing his property to their buyers because it was listed as FSBO

© UpNest | Confidential and Proprietary

Zarek Sought Out UpNest as an Alternative to FSBO Zarek decided that FSBO wasn’t going to work, so he came to UpNest to help him find a top local agent who could offer a commission rate of less than 6 percent—a service we provide to sellers at no cost to them. »  He wanted the agent to sell the property for more than $480K so he could net the same profit as if he had sold the house himself »  Five UpNest partner agents competed for Zarek’s business »  Zarek interviewed two agents, and signed with Eric Edelman of R.B. Haley Fine Homes because of his great marketing plans, commission rate, and knowledge of the area Eric, Listing Agent

© UpNest | Confidential and Proprietary

Zarek’s Home Sold for 10K Over the FSBO Listing Price Eric listed Zarek’s home at $490,000 on June 17 and provided great online and marketing outreach »  The home received a lot of interest—and went into contract five days later! »  The home sold for $490,000 on July 24—$10,000 above Zarek’s FSBO listing price »  The $10,000 difference paid for Eric’s services. Zarek is another happy seller on The Home

Our bsite

8304 Lapiz, San Diego, CA 8304 apiz, San Diego, CA

© UpNest | Confidential and Proprietary