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Entrepreneurship & Information Systems

Welcome to Entrepreneurship > 1 BS Entrepreneurship | Entrepreneurship Minor > 2

BS Information Systems & Decision Sciences | Minors | Concentrations > 3

Graduate Programs > 4

Online Graduate Certificate in Analytics > 5

Student Organizations & Activities > 6

Career Opportunities > 8

Beyond the Classroom > 9

Stephenson Entrepreneurship Institute > 10

Highway Safety Research Group | Digital Data Streams Lab > 11

PhD Program > 12

Research > Inside Back Cover

About the STEPHENSONS The Stephenson Department of Entrepreneurship & Information Systems is the namesake of Emmet and Toni Stephenson. Emmet Stephenson is the founder and president of Stephenson and Company, a private investment company, and senior partner of Stephenson Ventures, a private equity firm. He also serves as a director of Danaher Corporation and is the retired chairman of StarTek Inc. Stephenson graduated magna cum laude from LSU with a bachelor of science from the thenCollege of Business Administration in 1967 and was ranked first in his graduating class. He also graduated with an MBA from Harvard Business School and received the Ralph Thomas Sayles Fellowship in Investments. At LSU, Stephenson was inducted into the E. J. Ourso College Hall of Distinction in 1998, the LSU Kappa Sigma Hall of Distinction in 2005, and the LSU Alumni Association Hall of Distinction in 2006. He previously served as president of the Harvard Business School Alumni Association and received the Albert Einstein Technology Medal in 1999. Toni Stephenson is the founder and president of General Communications Inc. She was publisher of Law Enforcement Product News and Public Safety Product News and was a founder and director of Charter Bank and Trust. She earned her bachelor of science in 1967 from LSU, where she served on the student council, and completed the Harvard Business School Owner/President Management Program in 1990. Stephenson served as president of the Children’s Hospital Association of Volunteers, director of the Children’s Hospital, director of Anchor Center for Blind Children, and director of St. Joseph’s Hospital. Additionally, she was inducted into the E. J. Ourso College Hall of Distinction in 2013. The couple currently serve on the Harvard Business School Board of Dean’s Advisors and are recognized in Who’s Who in America and Who’s Who in the World. business.lsu.edu/stephensons

Welcome to Entrepreneurship & Information Systems Welcome to the Stephenson Department of Entrepreneurship & Information Systems (SDEIS) where we have multiple missions. In addition to providing you with the knowledge and skills needed to start your own business, be a productive member of an entrepreneurial business, and become an effective manager in a growing business, we also strive to produce graduates who excel in the area of information systems and business analytics. While these goals may be different, they are equally important to industry today and help to position you at the forefront of the workforce. Here you will learn how to identify and pursue opportunities for new businesses and adapt existing businesses for growth potential; to apply sophisticated analytics and business intelligence tools to solve complex challenges; and to design business technology solutions that transform organizations and maximize profitability. Be a part of these exciting fields. — Edward F. Watson Department Chair and Professor



“Our new entrepreneurship major will help students with a passion for an idea hone their business skills and enhance their entrepreneurial mindset, increasing their chances for successfully launching new products and companies. The program will also prepare them to adapt to a rapidly changing world, where many careers options may not exist yet.”

“Our goal in the department is to enhance your analytics skills whether you are joining us at the undergraduate or graduate level. Analytics is an important skill that you will be able to apply anywhere in your future career as you collaborate with others to leverage the latest analytics technologies and solve complex business problems.”

— Franz Lohrke, Professor

— Helmut Schneider, Professor


information technology “Information Technology (IT) has changed the world. You probably couldn’t imagine living without the Internet, your smartphone and… the latest snapchat filters. I teach ISDS 1102 — the course that will start you on your understanding of how to leverage IT in your career. There is nothing more fulfilling than helping students enter the amazing world of IT.” — Gabriele Piccoli, Professor

Entrepreneurship students meet in the Business Education Complex’s Ideation lab, also known as the “think tank” or “bird’s nest.”

BS Entrepreneurship | Entrepreneurship Minor The Stephenson Department of Entrepreneurship & Information Systems offers a new Bachelor of Science in entrepreneurship designed to teach, coach, and inspire students to be entrepreneurial in their lives. This “paired-degree” is available to any student as long as he or she is working toward another bachelor’s degree at LSU. The program provides students the tools and experiences necessary to creatively pursue new opportunities and innovation in different contexts. Students study how to operate, grow, and manage their own business; how to be creative, innovative, and entrepreneurial in an existing organization; and/or how to generate new wealth and create social change that results in improved quality-of-life, greater morale, and economic freedom in the development of their community. A minor is also available to students who wish to forgo the paired-degree option. > Bachelor of Science in Entrepreneurship — The entrepreneurship degree builds upon the core business curriculum by providing students with focused coursework needed to starting or owning a business, pursuing opportunity within larger corporate contexts, and pursuing social entrepreneurship endeavors. This degree must be paired with another bachelor’s degree from any other college, including the College of Business, and requires a minimum of 150 total credit hours for both degrees. > Entrepreneurship Minor — The entrepreneurship minor, open to any LSU student, provides you with significant exposure to core business entrepreneurship theory and practice with an 18 credit-hour requirement. You can learn how to expand your career options, develop a business concept, identify and evaluate business opportunities, and effectively manage a business. > Entrepreneurship Fellows Program — The Entrepreneurship Fellows Program is a year-long program intended to foster entrepreneurial-minded students by providing an intensive, high quality educational experience to a select cohort of undergraduate and graduate students at LSU. For more information see page 10. business.lsu.edu/bsentr Entrepreneur Student Highlight — Taylor Goss of Lake Charles, Louisiana, will be pairing a music degree with entrepreneurship. “Success in today’s music industry depends not only on a unique artistic vision but also on commercial self-sufficiency,” says Taylor. “With this paired degree, I look forward to combining my passion for music with practical entrepreneurship skills.”


Associate Professor Sonja Wiley delivers a lecture in class.

BS Information Systems & Decision Sciences | Concentrations | Minors Information systems is the designing, building, and analyzing of business processes across all types of organizations with an eye toward delivering value through operational efficiency and innovation. Through the options of a Bachelor of Science degree and a pair of concentrations, ISDS students develop skills in project management, data management, structured thinking, and management of IT resources. Graduates pursue various types of career roles such as corporate IT, consulting, IT audit, business intelligence and analytics, IT startups, and entrepreneurial ventures. > Bachelor of Science in Information Systems & Decision Sciences — A 120-hour program that deals with the analysis, design, and implementation of systems to support the operations and management functions of an organization. Students prepare for careers in corporate settings, small- and medium-sized enterprises or entrepreneurial ventures, across all industries. > Business Intelligence Concentration* — Provides problem-solving, business intelligence, and analytic skills; education on evaluating “big data” and how to extract actionable information; and the ability to understand analytics across all industries. > Information Technology Concentration* — Educates students on the IT functions, roles, and skills that are essential to support all size organizations across all industries. > Information Technology Management Minor — Any LSU student can earn this minor by completing 21 hours from a selection of courses and three additional hours to be chosen from an approved ISDS-elective course at the 3000 level or above. Undergraduate majors can minor in energy, entrepreneurship, internal audit, and personal investing. Undergraduates may also specialize in internal audit. business.lsu.edu/bsisds

*Students must choose one of the two concentrations and the concentrations are only open to students enrolled in the BS ISDS program 3

MSA students work with executives from Dow Chemical on their practicum project.

Graduate Programs SDEIS offers graduate students several options that focus on business analytics, business intelligence, and information technology to solve problems, reduce costs, increase revenues, streamline processes, and improve decision making. Students learn specialized skills and knowledge drawn from the fields of computer science, statistics, operations research, and quality management to achieve results through a mixture of classroom instruction, hands-on exercises, and team-based projects. > Master of Science in Analytics — An intensive 36-credit-hour program that is completed in 12 months. It emphasizes the use of state-of-the-art software tools to resolve real problems. The MSA program begins in June of each year. > MBA Analytics Specialization — This nine-credit specialization is designed for MBA students and would complement any other MBA specialization, such as management consulting, finance, or internal audit. > MBA Specialization in Global Entrepreneurship — This specialization is designed to explore the opportunities inherent in combining globalization with information technology and how to transform them into new products or services in existing firms and new ventures. It also emphasizes the creative process of entrepreneurs and how to pool and leverage globally networked resources to empower entrepreneurial thinking.

Practicum Project The practicum project, required for MSA students, is a team-based effort in which students work with leading businesses to solve real-world problems. > Teams include two to three students and one faculty member. > The teams work to understand the business problem and then clean and analyze the data. > The project begins in the fall and ends in the spring with a presentation to the sponsoring business. > Past projects included the following industries — automotive, energy, government, healthcare, higher education, sports, and telecommunications. business.lsu.edu/msa 4



Our MSA graduates earn an average starting salary of and work for some of the top companies across the globe. Amazon Bank of America Deloitte Disney FedEx General Motors IBM MetLife National Bank of Kuwait United Nations

MSA students flew to Michigan on Dow Chemical’s jet to present their project before the company’s board.

Online Graduate Certificate in Analytics The purpose of the online graduate certificate in analytics is to respond to the need for retraining professionals, scientists, and researchers in the use of big data and to provide credentials for having completed a set of related courses. This certificate provides working professionals with the skills needed to understand and use available technology to gain insights into data, enhancing their career opportunities and increasing their productivity in industry and government. A graduate certificate in analytics can be obtained by earning a minimum GPA of 3.0 in four analytics courses:

Professionals can pursue the online graduate certificate in analytics anywhere and at any time.

> ISDS 7301 Analytics I: Descriptive > ISDS 7302 Analytics II: Predictive > ISDS 7303 Analytics III: Prescriptive > ISDS 7990 Project Each class is taught online for seven weeks and earns three credit hours. While there are no prerequisites to these courses, admission to the graduate school is required and an introductory course in statistics and information systems is recommended before enrolling in the course sequence. business.lsu.edu/analyticscert 5

Undergraduate Student Organizations AITP — The Association of Information Technology Professionals is the leading worldwide society of information technology business professionals and the community of knowledge for the current and next generation of leaders. The annual AITP Technology Career Fair gives technologyminded LSU students the opportunity to network with recruiters, fellow “techies,” and industry representatives. CEO — The Collegiate Entrepreneurs’ Organization is the premier entrepreneurship network and provides student entrepreneurs with opportunities, events, chapter activities, and conferences to help start businesses. Based on your interest, college-wide organizations such as Alpha Kappa Psi and Delta Sigma Pi are also available. Bottom line: be involved! business.lsu.edu/clubs

Join The Ourso Experience By getting involved in student organizations you will strengthen your leadership skills, start building your network, learn time management, apply classroom lessons in real-world situations, expand your résumé, give back to your college community, and make new friends. AITP hosts a technology fair to learn about career opportunities.


Students have an opportunity to speak with recruiters at the Business Networking Receptions held twice each year.

Student Activities Jumping Into Business Jumping into Business is a multi-day event, hosted by the Business College Council and student organizations in the college, that features a wealth of activities and events. In addition to a food drive for the LSU Food Pantry, students have the opportunity to visit with business-related student organizations and learn more about them, as well as visit with recruiters in the Rapid RĂŠsumĂŠ Review sessions. Etiquette Dinner Undergraduate and graduate students are invited each year to attend the Etiquette Dinner, which is hosted by the Business College Council. At the event, students sit with and learn from executives who are accomplished professionals in their respective fields. They also learn proper dining and job interview etiquette from an expert certified by the Protocol School of Washington. Speakers Throughout the academic year, students have the opportunity to hear from professionals; executives; local, state, and national leaders; alumni; etc., from various professions and gain valuable insight into industry and the current job market.

Students attend the annual Jumping Into Business event. Business and dinner etiquette are on the menu at the annual Etiquette Dinner. Bill Bradley, Senior Vice President, Cyber Engineering and Technology Services at CenturyLink gives invaluable advice to students. 7

Career Opportunities Internships

Your Career

Internships are a great way to interact with industry professionals, learn about potential career choices, and gain valuable experience while still in school. We encourage you to pursue an internship on your own or with the assistance of our many resources. You may be able to earn credit for your internship work as well and we want to discuss options with you.

We will work with you on your search for a meaningful career that meets your passion. You can work with the new Office of Business Student Success within the E. J. Ourso College of Business and with the Olinde Career Center at the university level to obtain career-related work experiences, develop job search skills, and find not just a job, but the right job.

ISDS student Philip Brignac had two internships prior to graduation. “At The Shobe Financial Group, I had my first experience in the professional setting where I learned how to conduct myself properly and take on responsibilities within an organization,” said Brignac. “At Louisiana Companies, I learned how to be accountable and independent as I had to perform tasks without constant supervision. I really had to think critically and manage my time in order to accurately accomplish tasks.” Internships add significantly to your education and teach you things that are hard to appreciate in the classroom. “I loved having my internships because I was introduced to the professional setting where I got to experience how a business is operated and learn the qualities of a great employee.”






the Classroom You can expand your learning experience by participating in activities outside of the classroom.

1. SEI Fellows Firdaws Ashiru (left) and Alexander Watson (right) participate in a “puzzles and quilts� exercise conducted by James Davis, entrepreneurship instructor, to highlight the differences between traditional business and entrepreneurship.


2. Master of Science in analytics students assemble bicycles as a team building project. 3. Students find their place in data science with access to numerous available resources. 4. Nick Payton hears about career options from an IBM representative at the AITP Career Fair. Each fall, the Association of Information Technology Professionals hosts a career fair and invites representatives of technology companies to the Business Education Complex to meet ISDS students in search of an internship or career opportunity.


5. LSU 100 honorees, past and present, visit with and provide advice to members of the 2016 SEI Fellows class at the Networking Reception held in association with Baton Rouge Entrepreneurship Week (BREW).


These Stephenson Entrepreneurship Fellows are part of a year-long work/study program designed to encourage business and entrepreneurial practices in a select group of graduate or undergraduate students.

The Stephenson Entrepreneurship Institute The mission of the Stephenson Entrepreneurship Institute is to promote and foster entrepreneurial practices through education, outreach, and research. We seek to inspire, innovate, integrate, and implement new ways of thinking, to positively impact students, the regional economy, the state of Louisiana, and the nation. We are a multidisciplinary institute that serves the university and the local business community, and we work closely with our partners to assist in economic development and small business development-related endeavors.

SEI has been a partner with Lemonade Day Louisiana since its beginning in 2010, preparing thousands of backpacks for program participants each year.


The Entrepreneurship Fellows Program The Entrepreneurship Fellows Program offered by the Stephenson Entrepreneurship Institute is a year-long program intended to foster entrepreneurial-minded students by providing an intensive, high quality educational experience to a select cohort of undergraduate and graduate students at LSU. Fellows are exposed to both business leaders from across the region and to the entrepreneur networks that are vital to dynamic economies. Fellows also are encouraged to become active participants in regional economic development efforts and are taught to apply principles of entrepreneurship wherever needed, from high-tech startups, to established firms, to non-profit corporations.


The SEI Fellows visit The Backpacker, Baton Rouge’s first outdoor shop founded in 1974 by LSU finance alumnus Dale Mathews.

Highway Safety Research Group The Highway Safety Research Group collects, maintains, analyzes, and distributes crash data captured from law enforcement and other agencies throughout Louisiana. This data is used to perform research studies and produce an annual fact book, which is then used by decision makers in setting policies, projects, and programs to improve the safety of our state’s roadways. Through a grant obtained from the Louisiana Department of Transportation and Development, HSRG developed a software program, LACRASH, which has revolutionized the way traffic accidents are reported. Data from the program is used by the State of Louisiana to form the Highway Safety Plan and pass new laws to improve traffic safety. In addition, the Louisiana Highway Safety Commission approves grants based on LACRASH data, and the Department of Transportation and Development uses it to identify high-crash intersections or road segments and develop multimillion dollar safety projects. Learn more at business.lsu.edu/hsrg

Digital Data Streams Lab A Digital Data Stream (DDS) is the continuous digital encoding and transmission of data describing a related class of events. Examples abound, from Tweets and Instagram posts, to the geolocation of merchant ships or the movement of soccer players on the pitch. The Internet of Things is impelling an acceleration of the proliferation of DDS with sensors increasingly embedded in cars, personal devices, and infrastructure. We see digital data streaming as the newest evolution of computing - from batch and online processing of transactions to the continuous processing of streaming data. As with any historical shift, the opportunities for value creation are endless, and research must contribute to our understanding of the phenomenon. The mission of the DDS Lab is to be at the forefront of knowledge and understanding of DDS - from their generation and processing to their productive and strategic use. Learn more at dds.cct.lsu.edu/ddslab

Ongoing projects at the DDS include: Conversational Interfaces: The ultimate human-machine interaction — Conversational interfaces are becoming pervasive as the technology is now being bundled in products and services we use in our daily lives (e.g. phones, PCs, and apps). We are currently developing both vocal and chat interfaces with the objective of researching how and to what degree they will impact businesses. Our main interests are in the education and hospitality sectors. (Negative) Online Review Management: Response guidelines for value extraction from negative online reviews — The information provided by an online review system comes not only from customers’ reviews, but from managerial responses to the reviews too. We will conduct a series of three field studies in a five-star hotel to understand the value of online reviews and managerial responses. We first collect archival transactional data and online review data of the hotel to understand the relationship between the reviews, the managerial responses and the hotel performance. We will then measure the impact of different response strategies on the firm’s performance.


Professor Rudy Hirschheim (left), poses with doctoral students at the PhD student orientation.

PhD Program The Stephenson Department of Entrepreneurship & Information Systems welcomes applications to its doctoral program from inquisitive minds and individuals who have a passion for research and new discovery, who are always trying to understand how things work and why, and who are excited about the potential impact of information technology in business and society. The PhD in business with a concentration in information systems is designed to develop trained professionals who are qualified to instruct in a university environment and who are capable of conducting scholarly research. Areas of concentration include information systems, operations management, analytics, and entrepreneurship. Through coursework and independent research, students will hone their analytical and technological competence, as well as their skills in research design, project management, teamwork, and the communication of research findings to both academic audiences and practicing managers. The department maintains a cohort of 10-15 students and has many strengths that can help students make key investments in their careers: > A limited and selective enrollment that provides students opportunities to develop personal and professional ties with faculty and fellow students. Admitted students generally receive a competitive level of funding through department research or teaching assistantships. Students are also eligible for fellowships and other awards offered by the LSU Graduate School. > Access to all of the resources of the LSU academic community and a culture of collegiality that encourages students to work with multiple faculty and PhD students. Graduates of the program have enjoyed successful careers in both academia and industry, earning positions at Bentley University, Cornell University, Oklahoma State University, Dell Computers, ExxonMobil, i2 Technologies, and IESE Business School, among others. business.lsu.edu/phdisds


Research Journal Editors Areas of Research

> Medical informatics > E-commerce > Supply chain > IT outsourcing > Data mining and analytics > Quantitative modeling > Privacy/ethics > Global e-business > The strategic use of

technology, technology innovation and digital transformation

> Traffic safety

Professor Ye-Sho Chen — Associate Editor, International Journal of Productivity Management and Assessment Technologies (Since 2015) and Associate Editor, International Journal of ICT Research in Africa and the Middle East (Since 2016) Professor Rudolf Hirschheim — Senior Editor, Information & Organization (Since 2013) Professor Peter Kelle — Journal Editor, International Journal of Production Economics (Since 2000) Professor Gabriele Piccoli — Senior Editor, MISQ Executive (Since 2014)

Research Highlights Professor Young H. Chun, published “Designing Repetitive Screening Procedures with Imperfect Inspections: An Empirical Bayes Approach” in the European Journal of Operational Research [Chun, Y. (2016). European Journal of Operational Research, 253(3), pp. 639-647] Professor Rudy Hirschheim, published “Reflections on Information Systems Journal’s thematic composition” in the Information Systems Journal [Love, J., and Hirschheim, R. (2016). Information Systems Journal, 26(1), 21–38]

Professors Andrew Schwarz and Rudy Hirschheim made Communications of the Association for Information Systems list of top contributors to the information systems field from 1977 to 2014, finishing in the top 3 percent of authors worldwide during that period.

Assistant Professor Blake Mathias published “After the Harvest: A Stewardship Perspective on Entrepreneurship and Philanthropy” in the Journal of Business Venturing [Mathias, B., Solomon, S., and Madison, K. (2017) Journal of Business Venturing, 32(4), 385-404] Associate Professor James R. Van Scotter, published “How Does the Sentiment Content of Product Reviews Make Diffusion Different?” in the Journal of CIS [Cu, T., Schneider, H., and Van Scotter, J. (2017). Journal of CIS, 9.]

The Business Education Complex The Business Education Complex (BEC) facilitates world-class teaching and learning, as faculty and students connect with other institutions and business experts worldwide. It accommodates undergraduate and graduate business students, as well as Executive Education and business community functions. Additionally, the BEC sharpens LSU’s competitive edge among the top colleges in the nation and enhances the ability to recruit top faculty and students. This forward-looking complex has been named the 10th most beautiful business school in the world by TopManagementDegrees.com.

LSU E. J. Ourso College of Business



LSU E. J. Ourso College of Business

business.lsu.edu/sdeis sdeis@lsu.edu 2200 Business Education Complex ¡ Baton Rouge, LA 70803

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Profile for LSU E. J. Ourso College of Business

LSU E. J. Ourso College of Business Stephenson Department of Entrepreneurship & Information Systems  

An official publication of the LSU E. J. Ourso College of Business

LSU E. J. Ourso College of Business Stephenson Department of Entrepreneurship & Information Systems  

An official publication of the LSU E. J. Ourso College of Business