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Second Harvest North Florida Volume 3 • Issue 6 • September 2011 www.WeNourishHope.org

Feeding Hope

a newsletter for food industry donors

NAS Jax 'Feds Feed Families' campaign donates food to thank communities for supporting the military By Kaylee LaRocque NAS Jax Deputy PAO By mid-August, in just one month, more than 90,000 pounds of food items had been donated by NAS Jax military personnel and their families and base commissary vendors to benefit the Feds Feed Families campaign. This includes a massive donation of 73,778 pounds of food by General Mills to the NAS Jax Commissary. Second Harvest was able to distribute this donation to The Sulzbacher Center and the City Rescue Mission.

another,” added NAS Jax Command Chaplain (Lt. Cmdr.) Shannon Skidmore, who is overseeing the campaign for the base. “It is just amazing how much support we’ve had in this effort to provide for the hungry. We are definitely making a huge difference in people’s lives who need help in these tough economic times.”

“Our mission is to end hunger in north Florida. One in every six adults and one in every four children are hungry and don’t know when or where their next meal is coming from. During the summer months when kids are home from “There’s a saying, school, there is ‘ask and you shall a much greater receive,’ so I put demand for food the word out to assistance, so this see if any of our The Feds Feeds Families campaign was started to encourage came at a crucial vendors would Americans to contribute to the nation's economic recovery time for us to be like to donate to by helping their communities, like the servicemen and women at NAS Jax and their families did in August. able to help these the campaign by families,” Second delivering food Harvest Director of Food Procurement Elliot to the commissary. I was thrilled when General Darkatsh said. “We usually get most of our food Mills representatives called and said they had drive donations at Thanksgiving and Christmas, two truckloads of items to donate,” said NAS Jax but hunger exists all year long, so we are really Commissary Director Larry Bentley. “They brought appreciative. We have a wonderful partnership us more than two truckloads of food consisting of with the military here and they are really helping cereal, yogurt bars, flour, mashed potatoes and us out through this campaign.” Proctor Gamble products.” “This is great because we’re able to give something back to the communities who support our military members. This massive amount of food items donated by General Mills is such a great gesture of support. This is what Americans do to help one

The Feds Feed Families campaign was started in response to the Serve America Act that created "United We Serve," an initiative that urged Americans to contribute to the nation's economic recovery by helping their communities.

Retailer Highlights: BJ's Wholesale: We are excited to announce some big news – BJ’s Wholesale is now a retail partner of Second Harvest North Florida! BJ’s is committed to the fight against hunger in our local community. With the limited availability and dwindling resources for much needed protein and produce at food banks, the three local BJ’s Clubs are providing an invaluable community service by donating this food. We sincerely thank BJ’s for coming on board and Feeding America for initiating and implementing this process.

Target: Target has always been a valuable partner in regards to a steady stream of volunteers, and this year they are also going to be doing some in-store awareness for Hunger Action Month. In a partnership with Dr. Pepper/Snapple, Target is implementing a program that should result in about $3,000 to three different food banks in Florida (Jacksonville, Orlando, Tampa), as well as some additional funding to the south Florida food banks. This is in addition to a national program that will also be making donations to the corporate Feeding America account.

Second Harvest Heroes: Second Harvest has recently launched a store recognition program in which one store per retail chain is awarded the monthly Second Harvest Hero certificate. Evaluation criteria includes participation among all eligible food categories, and overall attitude toward the program.

WE STRUGGLE TO MAKE ENDS MEET. I TRY TO FEED MY KIDS FIRST AND ME LAST.” “I WORK WITH CLIENTS WHO DO NOT ALWAYS HAVE ENOUGH FOOD TO EAT. THEY ARE CHILDREN AND MANY TIMES THEY CAN N ONCENTRATE ON THEIR STUDIES, BECAUSE THEIR PARENTS DO NOT HAVE ENOUGH FOOD IN THE HOME.” “IT DOESN’T HAPPEN OFTEN [THAT WE HAVE TO USE THE FOOD BANK], ONLY WHEN WORK SLOWS DOW WE DO EVERYTHING WE CAN TO AVOID IT.” “WE STRUGGLE TO MAKE ENDS MEET. I TRY TO FEED MY KIDS FIRST AND ME LAST.” “I WORK WITH CLIENTS WHO DO NOT ALWAYS HAVE ENOUGH FOOD TO EAT. THEY A HILDREN AND MANY TIMES THEY CAN NOT CONCENTRATE ON THEIR STUDIES, BECAUSE THEIR PARENTS DO NOT HAVE ENOUGH FOOD IN THE HOME. “IT DOESN’T HAPPEN OFTEN [THAT WE HAVE TO USE THE FO


Second Harvest North Florida 4615 Philips Highway Jacksonville, FL 32207 www.WeNourishHope.org

Non-Profit Org U.S. Postage PAID Jacksonville, FL Permit No. 1610

Food or Medicine for Your Sick Child Which Would You Choose? The mission of Second Harvest North Florida is to distribute food and grocery products to hungry people and to educate the public about the causes and possible solutions to problems of domestic hunger.

CONTACT US

1502 Jessie Street Jacksonville, FL 32206 Main: 904.353.FOOD www.WeNourishHope.org

To learn more about how to donate food:

Elliot Darkatsh, Food Procurement 904.517.5554 edarkatsh@WeNourishHope.org

To volunteer:

Jessie Sanders, Volunteer Coordinator 904.517.5560 jsanders@WeNourishHope.org

To make financial donations: Karen Rieley, CFRE Vice President for Advancement 904.730.8281 krieley@WeNourishHope.org

Become a part of September Hunger Action Month! Each September, Second Harvest offers the local community the opportunity to place a spotlight on the issue of domestic hunger by volunteering, giving or advocating on behalf of the tens of thousands of hungry people that Second Harvest serves each year.

and a $1,000 sponsorship will provide weekend meals for 7,000 children who might otherwise go hungry. Visit www.WeNourishHope.org to order tickets for the Nov. 15 event, noon - 1 p.m., in the Prime Osborn Convention Center.

The effort is sponsored by Feeding America, the national association of food banks of which Second Harvest is a member, to raise awareness for the fight against hunger and to show people how they can help. For every $1 donated, Second Harvest can provide enough food for 7 meals.

Host a bowl-painting event at your business or organization. Art In Action is the focus of the Empty Bowls Luncheon, with thousands of handcrafted and hand-painted bowls from schoolchildren, community groups and businesses on display each year. The cost is just $8 per bowl, with a portion of the proceeds benefiting the luncheon, along with the finished bowl being donated to the cause. Cost includes bowl, paint, paint brushes, firing of bowls and transportation of bowls to Second Harvest North Florida. Contact Tia R. Ford, special events manager, at 904.730.8284, tford@WeNourishHope.org to set up your party.

Become a financial sponsor of the Empty Bowls Luncheon. A $25 ticket to the Empty Bowls Luncheon provides a meal for 175 seniors who live on a fixed income, a $500 corporate table generates 3,500 meals for working families who can’t make ends meet,

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Feeding Hope September 2011