MEDIA & MARKETiNG CREATING THE “BUZZ” FOR THE U16 PROVINCIALS
Visual presence around Thunder Bay & Clubs •
Visual banner & posters were placed strategically at the airport, at the ski haus, inside & outside the event hotels (Best Wester Norwester, The Victoria Inn, event meetings & banquet rooms)
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Event posters were hung in all participating clubs across the province.
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Digital streaming of event banners in Thunder Bay Airport and Loch Lomond closed circuit tv. monitors.
Worldwide web presence live streaming with continual verbal & visual sponsor recognition. www.u16ski.ca facebook page Ontario U16 Alpine Ski Championships City of Thunder Bay website Airport authority website Alpine Ontario website Alpine Ontario - “Race Line News Feed” Stickers for athletes skiis Labels on water bottles Live timing of athlete results
Print Media •
Bayview magazine (feature article)
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Walleye magazine (feature article) • •
Chronicle Journal
Thunder Bay News Watch
Radio & Tv •
CBC interview with Dave Bradley •
Voyage North •
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Rock 95 TBT News