How Do I Track?
Next Steps
Numerous tools exist that are designed for the sole purpose of tracking and evaluating your marketing efforts. One of the most common is a CRM system. Not all CRMs are created equal in capabilities or costs. Prices for CRMs can range between $0 (yes, free!) per user per month to more than $300 per user per month. You might check out a few of the most common and popular CRMs for small businesses – Salesforce, Zoho CRM and Insightly. Each have a multitude of different packages and addons that integrate with your current systems. Keep in mind it’s easier, and much more realistic, to start small and build slowly. Each of these platforms require a significant portion of upfront customization to your business and sales workflow. Even more so, they require time and training to learn and put into practice, but great tracking is well worth the cost.
Recognizing the benefits of tracking is critical to growing your business and operating more efficiently. Next, I recommend researching and trying out a couple of the platforms. Additionally, it may be helpful to talk to a marketing consultant who can guide you to the right CRM based on your overall goals and budget.
One sobering reality is that the success of your tracking is a direct metric of utilizing the right tools multiplied by the time and effort you consistently put into the tracking system. Either a terrible system or a lack of discipline can drastically impact your success.
TM
You bring the group, and we’ll provide the fun!
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Once you’ve had a chance to try out and customize a platform, start by tracking a smaller subset of your marketing efforts. To jump straight into tracking every single effort right off the bat can be overwhelming. As you progress with your comfort level, add deeper levels of reporting to analyze your efforts. Oh, and you can be certain we will be tracking this article itself in our CRM! BEN SEIDEL President & Founder Igniting Business, LLC
Fun Fact
Ben built his first custom computer at age 10 and completed his first website design project for a corporate client at age 13.
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