Page 50

the michigan

by Julie Halpert

difference

ALUMNI

Pawn Star

A look inside American Jewelry and Loan with Seth Gold, one of the stars of the reality TV show Hardcore Pawn

SETH GOLD (’03) SPENDS HIS DAYS in a

50,000-square-foot warehouse surrounded by 4,000 fur coats, 1,000 snow blowers, an elephant skull (see sidebar, p. 50), a 1965 Bentley automobile, and more. Gold is business partners with his father, Les Gold, in the pawn shop American Jewelry and Loan. Located south of 8 Mile Road in Detroit, the shop has taken on celebrity status since December 2009, when it became the subject of the TruTV

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LSA Magazine / SPRING 2011

PHOTOS Martin Vloet/U-M Photo Services

Crime and Punishment  
Crime and Punishment  

Spring 2011 issue of LSA Magazine.

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