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Small Museum Association



1984 - 2014


“Small Museums: Past, Present & The Future” SMA Annual Conference February 16 - 18, 2014 * Ocean City, MD

ABOUT THE SMALL MUSEUM ASSOCIATION The Small Museum Association is an all volunteer organization serving small museums in the Mid– Atlantic region & beyond. SMA’s mission is to develop and maintain a peer network among people who work for small museums, giving them opportunities to learn, share knowledge and support one another, so that they, in turn, can better serve their institutions, communities & profession.

GREETINGS FROM THE 2014 SMA CONFERENCE CHAIR Whenever I talk with people about the Small Museum Association and the fact that 2014 is the 30th year for its annual conference, everyone is amazed to learn that the entire organization is volunteer-run. To continually offer 30 years of quality sessions, presentations, discussions, and networking opportunities is a great accomplishment. This year’s conference pays homage to 30 years of small museum work. Our keynote presentation by Robert Kiihne and Sheryl Hack looks forward by discussing their work with teenagers and museums (the next generation of museum visitors and staff/volunteers). Our plenary speaker, Mary Alexander, provides a retrospective look at all of the good work accomplished by small Rod Cofield, Conference Chair museums and their role in the world. And a look at the other offerings for this year’s conference will show you that the ideas, knowledge, and skills presented in 2014 are integral to helping keep small museums around for another 30 years. The conference committee and I look forward to seeing you at Ocean City for the 30th annual conference. We know the conference will be a great success – so register now! -- Rod Cofield


Twitter Feed: Tweet about what’s happening at the conference by using the hashtag: #sma14 Sunday Night Eat And Engage: Are you looking to make new friends or “talk shop” with other attendees? Eat and Engage provides an opportunity for SMA attendees to meet up for dinner and chat about a variety of topics. There will be an Eat and Engage at the Dough Roller and in the Clarion’s restaurant. The price of dinner is not included with registration. RSVP required. Monday Lunchtime Option: The Flash Sessions – Enlightening, and Faster than Lightning: Working on an interesting project? Have an interesting idea? Want to share information about an upcoming program? Join us for the “flash sessions.” Each speaker will get 3 (timed) minutes to tell us about something at lightning speed and then we’re on to the next interesting tidbit. Come prepared to share! Monday Night Banquet Theme: 1980s! The Monday night banquet is a favorite of many SMA attendees. While dressing up is optional, it is encouraged. Let your imagination run wild! Activities include dinner, dancing, awards, half and half raffle, and silent auction announcements. (Have you emailed Helen Wirka at andDoris Pullman at with your silent auction submission?)

SCHEDULE OF EVENTS AT A GLANCE FOR SMA 2014 Locations of individual sessions to be announced in final program.

SUNDAY, FEBRUARY 16 Registration (12:00p.m. - 5:45 p.m.) Workshops (12:30 - 4:00 p.m.) State Meetings (4:30 - 5:30 p.m.) Wine and Cheese Reception (5:45 - 6:45 p.m.) Eat and Engage (Meet at 6:45p.m.) MONDAY , FEBRUARY 17 Registration (8:15 a.m. - 4:45 p.m.) Breakfast (7:15 - 9:15 a.m.) Keynote Address (8:15 - 9:15 a.m.) Sessions (9:30 a.m. - 3:00 p.m.) Roundtables (3:45 - 4:45 p.m.) Special Events: Resource Hall open Ice Cream Social and Coffee Break in Resource Hall Evening Costume Themed Banquet - 1980s (6:30 - 10:00 p.m.) Silent Auction TUESDAY , FEBRUARY 18 Registration Plenary Address (8:15 - 9:15 a.m.) Sessions (9:30 a.m. - 11:45 a.m.)

Images (right) of SMA through the years, courtesy of Mike Leister. If you have photos of previous years, please email!

SUNDAY WORKSHOPS Included in the cost of registration.

All Hands on Deck: Evaluating your Volunteer Program and Planning for the Future. B/I. Katherine C. Grier & Susan J. Ellis. This workshop will introduce you to trends in volunteering in non-profit organizations and discuss where museums fit into these changes. Participants will learn about best practices in volunteer management and will fill out a self-evaluation form. The results of this self-evaluation will be discussed in the Tuesday follow-up session. This workshop is part of the Sustaining Places project, a partnership between the Museum Studies Program, University of Delaware and the Tri-State Coalition of Historic Places, funded by the Institute for Museum and Library Services. Museum Administration: What Would You Do? B/I/E. Rod Cofield & Others. Using real-life scenarios they’ve experienced on the job, several small museum administrators will explore the policies, procedures, and best practices that museums should have in place to run smoothly and meet legal and ethical requirements.

KEYNOTE & PLENARY ADDRESSES Monday Keynote Address: Robert Kiihne & Sheryl Hack (8:15 - 9:15 a.m.)

What would make a diverse group of teenagers actually want to visit an early colonial house museum? Come and see what Connecticut Landmarks (CTL) learned from teens in museums, kids interpret a historic house, a student production about ghosts, blogging museum goers, and the community leaders. CTL, with the help of an IMLS grant hired Reach Advisors, RKExhbits and Writers Block to work with students over the summer to find out what interests them about the Hempsted House and its historic occupants. Hopefully the resulting interpretive planning process will help chart a path to a new kind of interpretation for all 9 of their properties.

Tuesday Plenary Address: Mary Alexander (8:15 - 9:15 a.m.)

Mary will highlight 30 years of small museum history and achievements while challenging attendees to think about the next 30 years of needs and challenges.


B - Beginner, I - Intermediate, & E - Expert level session. Final rooms to be announced in final program.

Monday, 9:30 - 10:30 a.m. Taking the Mystery Out of Evaluation: How Museums Can Gather and Use Visitor Feedback Efficiently and Effectively. B. Kirsten Buchner. This session will be an introduction to ways museum staff can begin to conduct their own evaluations and audience research projects to help them better understand, improve and make decisions about how you serve your visitors. Using examples drawn from evaluations Insight Evaluation Services has conducted for small local area museums, we will discuss how and when visitor feedback can be solicited at different stages of project development for the purpose of informing next steps and reporting progress to stakeholders. Using the System for Pleasure and Non-Profit. I. Aaron Marcavitch. Learn how to work your networks and your systems in unique and creative ways to build collaborations, find partners that pay you (or at least don’t charge), and land a few more grants – all while making new friends. We will discuss the 10,000 foot level and then zoom in on a few projects that worked out well enough that it seemed ok to talk about them. We will walk through some of the “arts and sciences” of grants, budgets, fee-for-service models and how partners can make that all happen a little bit easier. We will especially point to larger regional scale programs – like the National and Maryland Heritage Areas programs – but we will make sure we look at all the connections you can use to for pleasure and non-profit.

Creating and Administering Quality Overnight Programs. B/I. Brian Auer. This session will highlight several approaches to creating activities and strategies for implementation that will ensure the best possible experience for participants for the long timeslot of an overnight program. Also discussed will be effective administration strategies for organizing overnight programs in the most efficient way possible. Case studies and example programs from Historic Ships in Baltimore’s overnight program will be shown. The Red Dragon: A Model for Engaging the Community in Exhibits and Programming. B/I/E. Sharon Stowers, Ruth Ann Robinson, Jeanne Colopietro, & Jamie Colopietro. This workshop will address how small museums can better collaborate with community organizations and community members to develop dynamic and relevant community-based exhibits and programming. Our presentation will draw on our experience at the Hays-Heighe House at Harford Community College of developing the Welsh Heritage Project and the accompanying exhibits, The Red Dragon: Celebrating Welsh Hertiage in Harford County, in the Spring of 2013. This project was funded by a Maryland Traditions Grant from the Maryland States Arts Council. We will teach workshop participants how to conduct basic ethnographic research of their communities, how to develop a dynamic exhibit from community information and local artifacts, and how to use new media/social networking not only to involve to the local community in the project but to reach out and involve a national and international audience. Protecting Your Collection: How Risk Management Principles Can Help Small Museums Sustain Their Mission. B. Molly Slattery & Deborah Peak A round table session about common insurance/risk management questions, concerns or issues facing small museums.

Monday, 11:00 - 12:30 p.m. What the Kids Said: New Audiences for Historic House Museums. B/I/E. Robert Kiihne & Sheryl Hack. The presenters will discuss the efforts of Connecticut Landmarks to re-examine the historic house museum experience and its relevance to increasingly diverse American audiences, which recently involved a project that allowed teenagers to reinterpret the Joshua Hempsted House in New London, Connecticut. Museum Storage Wars: Creative Storage Solutions for Small Museums on a Budget. B. Nicole Belolan & Jodi Frederiksen. Struggling with your collections storage and don’t know where to start? As a participant in this interactive storage workshop, you will learn about best practices for collections storage and learn how to “diagnose” common storage conundrums and challenges small museums face. You will walk away with a worksheet you can use at your institution for assessing and redesigning collections storage with a limited budget, a manual featuring practical, cost-effective collections storage solutions, and practice and instructions for making your own collections storage box. To Preserve and Protect (Low-Cost Collections Care Strategies for Small Museums). B/I. Jessica Bitely. Preservation is central to effective stewardship of cultural heritage collections, but with competing demands on time and resources, achieving “best practices” can be daunting. This session presents low-cost approaches and simple steps for improving storage, handling, and exhibition to help you move toward good practice for protecting collections, even in less-than-ideal situations. Help is on the Way! Assessment Programs for Your Museum. B/I. Lauren Silberman. Learn about the Museum Assessment Program, Conservation Assessment Program, Standards and Excellence Program and other free-to-low-cost assistance programs for your museum. 100 Tips for Revolutionizing Your Membership Development Program. I. Sheldon Wolf & Dana Hines. Good membership and development programs provide more than just funds. This program highlights basic assumptions and then provides steps to implementation. We will examine the Development Cycle, and how to engage our Board, our staff, and our CEO in programs that serve long-term needs.

Monday, 1:30 - 3:00 p.m. Advice for Small Museums with Archival Collections. B/I. Jack McCarthy & Celia Caust-Ellenbogen. The Historical Society of Pennsylvania’s Hidden Collection Initiative for Pennsylvania Small Archival Repositories (HCI-PSAR) is a 3-year project to make better known and more accessible the often “hidden” archival collections held by the Philadelphia region’s many local historical societies, historic sites, and small museums. This session will share findings from the project, provide information on archival theory and best practices for museums, offer guidance on describing and cataloging archival collections, and discuss strategies for managing and preserving archival materials with an emphasis on easy, lowcost approaches. Creative Innovation: 30 Ways to Attract New Audiences and Engage the Public. B/I. Allison Weiss, Rob Forloney, & Lindsey Baker. Staff from three very different organizations share what has worked and what hasn’t for their instiutions in attempting to engage new audiences. Looking for Money? The Inside Scoop on the Maryland Humanities Council’s Grant Program. B/I. Lauren Ayers & Marilyn Benaderet. Staff from the Maryland Humanities Council and Preservation Maryland will present the ins and outs of how to apply for funding for humanities based public programs or for the protection of historical and cultural resources at your museum. This overview session will focus on how small museums and cultural institutions in Maryland can develop competitive grant proposals. We will note some recent successful applications and how these grant funded projects enhanced small museums in regions throughout the state. Come with questions, and leave with answers. Create Content That Hooks Your Audience (and Keeps You Sane). B. Julia Rocchi. Know who your target audience is? Ready to get them in the door? Learn how you can become a soup-to-nuts content generator, even with limited staff and tight financial resources. Using Wikipedia for GLAM (Galleries, Libraries, Archives & Museums). B/I. Mary Ockerbloom & Tracy Jentzsch. Wikipedia can help cultural institutions share their resources with the world, through collaborative projects with Wikipedia editors, and training of GLAM staff and volunteers. Learn the basics of Wikipedia, set up your own Wikipedia account, and get started editing.Wikipedia editors, and training of GLAM staff and volunteers. Learn the basics of Wikipedia, set up your own Wikipedia account, and get started editing.

Monday, 3:45 - 4:45 p.m. Roundtables The Past, Present, & Future of Small Museums. Mike DiPaolo & others. The members of the Emeritus Committee of the Small Museum Association will facilitate a discussion on how the small museum field has changed over time, and where it seems to be going. Come add your insights! Career Roundtable: YOUR Past, Present, & Future. Allison Titman & Samantha Dorsey. As we ponder the evolution of small museums, let’s take time to discuss how changes in the field impact us as museum professionals. Bring your thoughts about job hunting, skill development, and multitasking in the 21st century to share with your peers. Being a Part of the Community: Partnerships that Work. Lindsey Baker. Join in a conversation about how to approach partnerships in a way that not only reaches new audiences, but brings in new revenue streams, and meets your mission. Volunteer Roundtable: Tips, Tricks and Troubleshooting. B/I. Kate Livie. Join your fellow colleagues as we collaborate our way to a corps of happy, productive volunteers! Bring your questions, comments, and quandaries to share, find solutions to your volunteering challenges, and help guide other organizations with your successful volunteer strategies.

Tuesday, 9:30 - 10:30 a.m. Educating from Scratch: Deciding Where to Start. B. Jesse Gagnon. This session will explore different strategies for starting an educational program. We’ll cover topics such as program development, marketing, volunteers, use of collections, standards, all on a limited budget. Museum Improv. B/I/E. Mary Alexander & Rod Cofield. Join us in an interactive session exploring some of the more interesting aspects of museum work. From dealing with frustrating visitors to staff (or volunteers) you want to throttle, this session allows you to ‘act out’ your feelings while discussing ways to cope with your friends and colleagues. Follow-Up Session: All Hands on Deck: Evaluating your Volunteer Program and Planning for the Future. B/I. Katherine C. Grier & Susan J. Ellis. This is the follow-up session to the Sunday workshop. Please review the workshop description for full information. Grant Opportunities from the Institute of Museum and Library Service. I. Chris Reich. Learn about grant funding opportunities from IMLS, with special emphasis on programs that serve small museums. This session will include guidance for preparing more competitive applications and time for dialogue to share and learn from experiences. DIY Disaster Planning. B. Frances Harreell. Many institutions understand the critical need for emergency preparedness, but the disaster planning process can feel overwhelming. This session will walk you through the parts of a basic disaster plan, focusing on achievable goals for even the smallest organizations.

Tuesday, 10:45 - 11:45 a.m. Digital Collections: A Future for Small Museums. I. Amanda Shepp. A workshop which deals with digital collections and a few ways to create them. The process of digital museum creation will be outlined, and ideas for small museum digital possibilities well be discussed. Bring your questions and ideas and get ready for the future! On the Road Again: Adapting Travelling Exhibits to Fit Your Small Museum. I. Anne Morgan & Jessica Brody. The key to making a generic traveling exhibit truly exceptional is the ability of the museum’s staff to customize it to resonate with their community. This session will describe how the staff of one small museum took a travelling exhibit and used it as the platform to develop a popular interactive attraction that tapped into their community’s interests. It will focus on generating ideas for overwhelmed staff of small museums interested in developing powerful exhibits- without breaking the budget. From First Encounter to Future Funder. B/I. Leslie Barker. Each segment of the “audience” community engages with a museum in a predictable series of steps. We will consider outreach tools and tips that a small museum can use to promote on-going, repeated future involvement by each group. Sustaining Places: A Resource for Small Museum Professionals. B. Stephanie Lampkin & Kelsey Ransick. A cooperative project between the University of Delaware Museum Studies program and the Tri-State Coalition of Historic Places, Sustaining Places shares models of best practices for small museum professionals in the form of downloadable PDFs, videos, informative PowerPoints, professional development workshops, and an equipment lending library. This informational session will show you how you and your organization can take advantage of all that Sustaining Places has to offer! Growing Museum Revenue by Attracting School and Group Trips. I. Laura Wallendal & Christina Inge. Based on case studies and real-world experience, this session will look at ways to make your museum more attractive to groups, especially school and community groups, which make up the majority of visitors to many small museums. We’ll learn how to package basic tours that appeal to different age groups, create content that fits with teaching standards, and market your venue in cost-effective ways. An interactive workshop component will allow participants to apply what they’ve learned to their own settings, and come away with actionable insights to build new audiences.

ABOUT OUR SPEAKERS Brian Auer is the Interpretation Coordinator at Historic Ships in Baltimore. He oversees training and administration of a museum staff of 26 educators and contributes to program creation, development, and administration for 5 individual museum sites. Lauren Ayers is a Program Assistant with the Maryland Humanities Council working on the Council’s grants, Museum on Main Street, and Literature and Medicine programs. She holds a Master of Arts degree in Public History with a concentration in Museum Studies from the University of South Carolina. Lindsey Baker is the Executive Director of the Laurel Historical Society. She likes to pilot creative, innovative programs that sometimes flop and sometimes are homeruns. Most importantly, she lives in Laurel with her two dogs Zinn and Stella. Leslie Barker has a background in grant writing and strategic planning for small non-profits and education before becoming the Director of the Bolduc House Museum. She is leading its transition to tell an expanded French colonial story while studying in the doctoral program of the University of Leicester’s Department of Museum Studies. Nicole Belolan is a Ph.D. candidate in the History of American Civilization Program at the University of Delaware and a graduate assistant for the IMLS-funded UD Museum Studies Sustaining Places initiative. She has cared for and interpreted collections at several museums and cultural heritage institutions including the Winterthur Museum, the Newport Historical Society in Rhode Island, and the Pennsylvania Bureau for Historic Preservation. Marilyn Benaderet serves as Preservation Services Director of Preservation Maryland, where she is responsible for providing funding, advocacy and technical assistance to local preservation organizations throughout the state. She administers the Heritage Fund, a joint program of Preservation Maryland and the Maryland Historical Trust, and is also responsible for management of the easement program. She holds a Master of Arts degree in Historic Preservation from Delaware State University. As a Preservation Specialist at NEDCC, Jessica Bitely provides guidance on preservation practices to institutions throughout the US and abroad. She earned her MLIS with an Archives Concentration from Simmons GSLIS and has worked with institutions including the City of Boston Archives and the National Park Service. Jessica is particularly interested in the preservation of audiovisual materials, and in collections security issues. With over twelve years in the field of visitor studies, Kirsten Buchner has worked with a variety of informal learning organizations to coordinate and conduct front-end, formative, summative and remedial evaluations, as well as audience research projects. Clients include The Maryland Zoo in Baltimore, Accokeek Foundation, Maryland Historic Trust, Historic London Town and Gardens, Montgomery County Historical Society, Tourism Council of Frederick County, and the National Air & Space Museum, Smithsonian Institution. Celia Caust-Ellenbogen holds a Master’s degree in Library and Information Science with a concentration in Archives, Preservation, and Records Management from the University of Pittsburgh. She has worked on the HCI-PSAR project since its launch in fall of 2011, currently serving as Senior Project Surveyor. Jamie Colopietro is currently a student of Anthropology at Harford Community College and is pursuing a specialty in archaeology. She is adept at the use of technology, and she is interested in how museum’s display and conserve artifacts. Jeanne Colopietro is currently a student of Anthropology at Harford Community College. She has a Master’s Degree in Education and she is especially interested in pursuing a degree in Museum Studies. Samantha Dorsey is the Curator for the City of Bowie Museums in Bowie, Maryland. Samantha has over twelve years’ progressive experience including museum education, interpretation, research, exhibition development and curation.

Susan J. Ellis is President of Energize, Inc., a training, consulting, and publishing firm that specializes in volunteerism. She founded the Philadelphia-based company in 1977 and since that time has assisted clients throughout North America (48 states and 6 provinces), Europe (11 countries), Asia (4 countries), Latin America (2 countries), Australasia (2 countries), and Israel to create or strengthen their volunteer corps. Robert Forloney the Director of the Center of Chesapeake Studies at the Chesapeake Bay Maritime. Whether working at an art institution or a history museum, Robert attempts to make objects and images accessible to audiences through facilitating conversations as well as utilizing experiential learning techniques. Jodi Frederiksen is an M.A. candidate in the Department of History at the University of Delaware. Prior to attending UD, she spent seven years as a Curatorial Assistant at the Thomas Jefferson Foundation, a private, non-profit that owns and operates Thomas Jefferson’s Monticello, where she was chiefly responsible for daily care of the collection. Jesse Gagnon is the Director of Education for the Marshall Steam Museum + Friends of Auburn Heights Preserve. She graduated with an MA in History from the University of Delaware and Museum Studies Certificate. Katherine C. Grier is director of the Museum Studies Program at the University of Delaware. She is the principal investigator for the Sustaining Places project and the creator of the Museum Studies Program’s Collections SWAT Team program, which just completed its fifth annual volunteer collections management project. Frances Harreell is a Preservation Specialist for the Northeast Document Conservation Center. She sits on the Executive Committee for COSTEP MA- Coordinated Statewide Emergency Preparedness Massachusetts. Dana Hines is the CEO of Membership Consultants in St. Louis. She is co-author of the essential text, “Membership Development,” and the recently published “Pulse of Membership 2012.” She has been a presenter at numerous regional and national conferences. Christina Inge is a marketing and museum professional with 15 years’ experience. The former head of marketing for the New England Quilt Museum and currently for EdTrips, she works with museums of all sizes to attract audiences and build revenue. Tracy H. Jentzsch serves in dual position of Assistant to the Director of the Museum Studies Program, and Media Specialist in the History Media Center at the University of Delaware. She brings a varied background to her current role as an “Alt Ac” in Digital Humanities. Stephanie Lampkin is a doctoral candidate in History at the University of Delaware and received the museum studies certificate in 2010. This is her second year serving as a Graduate Assistant for the Museum Studies Program. Kate Livie is currently the Director of Education at the Chesapeake Bay Maritime Museum, where she shares the stories of the Bay’s history, culture, and environment with visitors of all Kate currently manages over 80 education docents in CBMM’s successful volunteer program. Aaron Marcavitch, Executive Director of Anacostia Trails Heritage Area Inc. has 10 year of experience in non-profit operations, community development, affordable housing, and historic preservation in Pennsylvania, Tennessee, Rhode Island, and Massachusetts. He has a B.S. in Historic Preservation from Roger William University and a M.A. in Public History from Middle Tennessee State University. Mary Mark Ockerbloom is currently the Wikipedian-In-Residence for the Chemical Heritage Foundation in Philadelphia, PA, where she is helping to contribute images of collections items to Wikimedia Commons and improve information on Wikipedia about the history of science.

Jack McCarthy is a certified archivist and longtime Philadelphia area archival/historical consultant who has held leadership positions at several historical organizations and directed a number of archives and history projects. He is currently serving as Project Director for the Historical Society of Pennsylvania’s Hidden Collections Initiative for Pennsylvania Small Archival Repositories. Anne Morgan is a new archivist who graduated from Simmons College Library and Information School in May of 2012. She is enjoying establishing the Imperial Valley Desert Museum’s archive and preserving the stories of the archaeologists who built the museum as well as the Native Americans who make the Yuha Desert their home. Deborah Peak has over 30 years’ experience as fine art insurance broker, account handler, claims manager and currently is the underwriter for Huntington T. Block’s small museums and conservators fine art insurance programs. She also manages, trains, and acts as a resource for HTB employees. Kelsey Ransick is the Curator at the Arden Craft Shop Museum in Arden, DE and the Woodfin Fellow at Newlin Grist Mill in Glen Mills, PA. She has a BA in history from University of San Francisco and an MA in history and certificate in museum studies from University of Delaware, where she served as the Sustaining Places Webmaster for two years. Chris Reich is the Senior Advisor in the Office of Museum Services of the Institute of Museum and Library Services, working on a broad range of organizational, managerial and technical issues related to grants management and agency operations. He previously held curatorial and director positions in museums in Connecticut, Alabama, and Iowa. Ruth Ann Robinson is the founder and director of the old Line Museum in Delta, PA and spearheaded the restoration of the historic Welsh Cottage in Coulsonton, PA. Julia Rocchi is the Associate Director for Digital Content at the National Trust for Historic Preservation, where she manages the PreservationNation blog, curates and connects content, and edits/writes/films any story she can get her grubby little mitts on. She is all about combining accessible communication, marketing science, and goal-oriented project management for social good. Julia is currently pursuing her MA in Writing at Johns Hopkins University with the goal of becoming a starving artist. Amanda Shepp is a graduate of SUNY Fredonia and the University at Buffalo (graduate work). She helps out the Center For Inquiry frequently, and is always up for a challenge. Amanda resides in Buffalo, NY with her husband Chris and their cat, Ebi. Lauren Silberman is the coordinator for the Museum Assessment Program with the American Alliance of Museums. Molly Slattery has 14 years’ experience as a fine art insurance broker with Huntington T. Block Insurance Agency, Inc. She specializes in placement of affordable Fine Art Insurance for Small Museums, Art Centers, Non-Profit Organizations, and Historical Societies. Sharon Stowers Ph.D. is an Associate Professor of Anthropology and Sociology at Harford Community College. She received her Ph.D. in Anthropology from the University of Massachusetts, Amherst, MA and a Masters in Applied Anthropology from the University of Maryland, College Park, and a Masters in Nutrition from Framingham State College in Massachusetts. She has taught for over 20 years in a variety of institutions of higher learning, including UMass, Amherst and Towson University. She has extensive experience researching and writing about immigrant communities in the United States, especially Salvadoran and Haitian populations. Most recently, she served as Project Coordinator overseeing the development of the on-campus historic Hays-Heighe House into a living classroom and exhibit space. She is especially interested in the anthropology of museums and how small museums can better engage the communities they serve. Allison Titman is the Assistant Director/Curator at the Hammond-Harwood House in Annapolis, MD and a member of the SMA Conference Organizing Committee. She completed the Museum Studies program at George Washington University in 2008, and since then has built boxes, researched women in the military, worn 18th century clothing, and puzzled over how to keep small museums and historic houses relevant in the 21st century.

Laura Wallendal is a travel professional with over 5 years’ experience in the student group travel industry. As co-founder of EdTrips, the online platform to organize and manage school trips, she works schools and museums to build and organize effective group learning programs. Allison Weiss has been in the museum field for 15 years, primarily at small history-focused institutions that need new life breathed into them. Her main interest is in creating ways for the community to become heavily invested in the museum, by allowing individuals and organizations to “co-create” programs and take ownership of the museum. Sheldon Wolf has worked in the museum field for more than 25 years. For two years he served as chairman of AAM’s Development and Membership Committee, and he served on AAM’s national Program Committee. He has been a frequent presenter at conferences, including AAM, NEMA, SEMC, MAAM, PA Federation of Museums, and others. Presently, he is a consultant based in Philadelphia.


President: John Pentangelo, Curator/Registrar, Naval War College Museum, Newport, RI Treasurer: Amanda Apple, Preservation Officer, Maryland Historical Trust, Annapolis, MD Secretary: Karen Daly, Director, Dumbarton House, Washington, DC Annual Conference Chair: Rod Colfield, Londontown, MD Members-At-Large: • Mike Connelly, Executive Director, New Castle Historical Society, New Castle, DE • Mike Henry, Site Administrator, Fairfax County Park Authority, Colvin Run Mill Historic Site, Great Falls, VA • Jason Illari, Director, Cumberland County Historical Society, PA • Rebecca Lawrence, Museum Program & Volunteer Facilitator, Historic Ephrata Cloister, PA • Lauren Silberman, Coordinator, Museum Assessment Program, American Alliance of Museums, Washington, DC • John Verrill, Principal, Practical Matters for Small Museums, Executive Director, Early American Industries Association, Hebron, MD • Andy Zellers-Frederick, Director, Historic Jamestowne Fund, Colonial Williamsburg Foundation, Williamsburg, VA Immediate Past-President: Michael DiPaolo, Director, Lewes Historical Society, Lewes, DE Legal Advisor (ex-officio): Hurst Hessey, Hessey & Hessey, P.A., Baltimore, MD

SMA Conference Committee Members

Conference Committee Chair: Rod Colfield, Londontown, MD Speakers Coordinators: Lindsey Baker, Executive Director, Laurel Historical Society, Laurel, MD and Allison Titman, Assistant Director/Curator, Hammond-Harwood House, Annapolis, MD Exhibit Hall Coordinator: John Orr, Executive Assistant to the President, Chemical Heritage Foundation, Philadelphia, PA Members and Registration Coordinator: Jesse Gagnon; Director of Education, Marshall Steam Museum & Auburn Heights Hotel and Banquet/Silent Auction Coordinators: Helen Wirka, Historic Site Specialist/Curator, Carlyle House Historic Park, Alexandria, VA, and Doris Pullman and Doris Pullman, Queen Anne’s County Historical Society, MD Scholarships and Awards Coordinator: Rob Forloney; Director of the Breene M. Kerr Center for Chesapeake Studies, Chesapeake Bay Maritime Museum, MD Workshop Coordinator: Lindsey Baker, Executive Director, Laurel Historical Society, Laurel, MD Graphic Design: Lauren Silberman, Museum Assessment Program Coordinator, American Alliance of Museums, Washington, DC Publicity: Rebecca Lawrence, Museum Program & Volunteer Facilitator, Ephrata Cloister, PA

SCHOLARSHIPS AND AWARDS The Small Museum Association’s Lesley van der Lee Scholarships offer funding for ten SMA Conference attendees. The scholarship covers the cost of the conference registration, room, meals and a one-year membership in the SMA. Past conference attendees are encouraged to apply, but previous Lesley van der Lee Scholarship winners are not eligible.To receive an application please email Rob Forloney at rforloney@ . For more information about award opportunities, email Allison and visit our website at www. Several additional scholarships are available. Visit the website to learn more. SILENT AUCTION All Silent Auction proceeds benefit SMA’s Scholarship Program, enabling first–time attendees from a variety of institutions to take part in our conference. Past scholarship winners have taken active leadership roles in the museum community and SMA is proud to support their careers. To contribute to the Silent Auction, please contact Helen Wirka at and Doris Pullman at MUSEUM RESOURCE HALL Once again, the SMA Resource Hall will be full of museum resource professionals offering their services, from exhibition design firms and preservation consultants, to publishing and gift shop item companies. The Resource Hall will be open on Monday of the conference. If you know of any spectacular resource professionals that you’d like to see at the hall, please contact John Orr at for more information. GETTING TO OCEAN CITY Ocean City is located on the Atlantic Coast of the Delmarva peninsula, conveniently situated about 2.5 hours from Baltimore, Washington, Norfolk and Philadelphia. • From Baltimore/DC and west, take US Route 50 East to Ocean City, and bear north once in the city. Follow Coastal Highway to 100 Street and the Clarion. • From Wilmington, Del., Philadelphia and points north, follow I–95 South to Delaware Route 1 South. Follow to Delaware/Maryland line where Del. 1 turns into Coastal Highway. Follow south to 100 Street and the Clarion. • From Norfolk and points south, take the Chesapeake Bay Bridge–Tunnel to US Route 13 North towards Salisbury. Follow 13 to US Route 50 East towards Ocean City, and bear north once in the city. Follow Coastal Highway to 100 Street and the Clarion. Ocean City is served by Salisbury (MD) Regional airport. For more information about flight information, visit, www.sby. com. ABOUT THE CONFERENCE CENTER & HOTEL The Clarion Resort Fontainebleau Hotel is a full service hotel in Ocean City Maryland featuring luxurious hotel rooms. Located directly on the beach and overlooking the Atlantic Ocean, you’ll get the best with unmatched comfort and convenience. For your enjoyment the Clarion features ocean view rooms, two oceanfront restaurants, a nightclub, live entertainment, a health club and year round indoor pool. Clarion Resort Fontainebleau 10100 Coastal Highway / Ocean City, MD 21842 / 800–638–2100 / 410–524–3535 / 2014 Room Rates Per Night 1 standard room: $70 / 1 bdrm condo: $80 / 2 bdrm condo: $120 / 3 bdrm condo: $160

2014 SMALL MUSEUM ASSOCIATION Conference Registration Apply online at

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ADVANCE REGISTRATION FEES Full & Student Registrations include Pre-Conference Workshop, Wine & Cheese Reception, Monday & Tuesday Sessions, all Monday Meals, Banquet, Tuesday Breakfast & One Year Membership to SMA. Registrations must be received by Friday, February 14th to qualify for advanced registration rates. After this time, registrations fees will increase by 20%. Full Registration


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Meals Only for Non-Registered Guest


Guest's Name (if buying meals)

Mail a separate form for each attendee to: Jesse Gagnon Friends of Auburn Heights Preserve Box 61, 3000 Creek Road Yorklyn DE 19736 Make checks or money orders payable to SMA Online registrations may be paid by credit card via

Total Registration Fee Enclosed

We are unable to accept registrations by phone or fax

For planning purposes please check any of the activities below that you plan to attend: Sunday afternoon workshops (Assessing Your Volunteer Program & Museum Administration) - No Charge Eat & Engage on Sunday Evening (please select one) - Meal and/or transportation costs not included in conference fees Dough Roller (off-site) or Clarion Hotel's Horizons Oceanfront restaurant Wine & Cheese Reception (Sunday evening) - No Charge Banquet (Monday evening)

Registrations cancelled up to 2 weeks prior to the conference will be refunded at 50%. Cancellations after this time will not receive a refund. Questions? Please contact Jesse Gagnon at

Office Use Only # _________ P / I Completed:

Rec'd ________ /


Preconference program sma full size 2014  
Preconference program sma full size 2014