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ABOUT THE SMALL MUSEUM ASSOCIATION The Small Museum Association is an all volunteer organization serving small museums in the Mid– Atlantic region & beyond. SMA’s mission is to develop and maintain a peer network among people who work for small museums, giving them opportunities to learn, share knowledge and support one another, so that they, in turn, can better serve their institutions, communities & profession.

GREETINGS FROM THE 2013 SMA CONFERENCE CHAIR This year’s theme of museums as superheroes should come as no surprise. We know what you do. You put in long hours. You work weekends and holidays. You fill in as needed. You support your community. You are, in every sense of the word, a hero. With this in mind we have put together a great conference program to support your efforts. Starting with the Sunday workshops you can learn from each other to help create a better online presence or to enhance your governing body’s operation. On Monday and Tuesday your colleagues from around the nation will come together to discuss all aspects of the superhero museum.

Rod Cofield Conference Chair

Like all heroes, we support each other and we learn from each other. I encourage you to set aside the time to come to this great conference. Spread the word to your volunteers, your staff, your board members, and anyone else who you think would benefit from this great conference. I hope to see you in Ocean City in February! -- Rod Cofield

SPECIAL EVENTS AT THE 2013 SMA CONFERENCE Twitter Feed: Tweet about what’s happening at the conference by using the hashtag: #sma13 Sunday Night Eat And Engage: Are you looking to make new friends or “talk shop” with other attendees? Eat and Engage provides an opportunity for SMA attendees to meet up for dinner and chat about a variety of topics. There will be an Eat and Engage at the Dough Roller and in the Clarion’s restaurant. The price of dinner is not included with registration. RSVP required. Monday Lunchtime Option:The Flash Sessions – Enlightening, and Faster than Lightning: Working on an interesting project? Have an interesting idea? Want to share information about an upcoming program? Join us for the “flash sessions.” Each speaker will get 3 (timed) minutes to tell us about something at lightning speed and then we’re on to the next interesting tidbit. Come prepared to share! Monday Roundtable: Zero-Waste Museum Supply Swap: Bring your unwanted materials (e.g., electronics, papers, books, etc) for a swap meet. Email Sarah Brophy ( for more information and/or if you are going to bring something. Please do not bring items from your collections. Monday Night Banquet Theme: Superheroes: The Monday night banquet is a favorite of many SMA attendees! While dressing up is optional, it is encouraged. Let your imagination run wild! Activities include dinner, dancing, awards, half and half raffle, and silent auction announcements. (Have you emailed Doris Pullman at yet with your silent auction submission?)

SCHEDULE OF EVENTS FOR SMA 2013 Times and locations to be announced in final program.

SUNDAY, FEBRUARY 17, 2013 12:30 - 4:00pm You Want Me to be a Museum “Superhero”? Life on a Museum Board Join our panel of “superheroes” to consider what it’s like to serve on a small museum board and also what it’s like to work with a small museum board. Some museum boards focus on raising money, but smaller museums’ boards play a variety of roles, even serving as volunteers for the museum. Come prepared to share your experiences as a board member or staff or volunteer working with board members. Superhero Style Social Media for Small Museums: An Interactive Workshop Can I pin a tweet? How do I tag a status? Whether you are just a beginner or someone that is interested in learning how to make your social media work better for you, this workshop is for you. A panel of social media superheroes will take on all of your questions and guide you to joining their superhero ranks. 4:30 - 5:30pm State Meetings: Maryland, Delaware, New York,Virginia, and Pennsylvania/New Jersey. More to be announced. 5:30 - 6:30pm Wine and Cheese Reception in Resource Hall 7:00 - 8:30pm Eat and Engage! See the Special Events box for further information. Friends and fun at SMA 2012

MONDAY, FEBRUARY 18, 2013 Keynote Address - Wake Up Your Creative Superpowers - Linda Norris MONDAY SESSIONS Able to Leap Tall Stanchions in a Single Bound! Holly Burnham and Edna Graham When Superman Quits: Planning for Successful Transitions. John Orr Suiting Up for Action: Developing a Super Strategic Plan. Ellen Owens Attendee dressed for 2012 gala.

Managing Your Many Hats: Multitasking at the Small Museum. Ann Persson

What’s in the Bat Cave, Batman? Knowing What You’ve Got so You Can Save the World’s Stuff. Brian Gomez Museum Improv Redux. Mary Alexander and Rod Cofield Freeing the Collections: Displaying Data Visually through Historypin and Viewshare. Della Hall Tap into Your Superpowers with the Federal Government: Small Museums and IMLS. IMLS Representative Tear Down This Wall. John Michalowski, Jr. “God Helps Those Who Help Themselves”: Lillie Carroll Jackson, Her Work, and Her Museum. Iris Barnes, Debra Newman Ham and Barbara J. Mobarak New Solutions for Old Problems. Allison Weiss, Mark Thompson and Mary Alexander The Flash Sessions – Enlightening, and Faster than Lightning. Lindsey Baker (See Special Events box for more information) Which Plans and Policies Does the Museum Really Need? Jill Connors-Joyner and Doug Alves Identifying Your Kryptonite: Risk Assessment for Small Museums. Donia Conn Working with NPS: Opportunities for Museums to Expand their Audiences. Kate Marks, Jeff Buchheit, Annelise Montone,Vince Vaise and Kristin Schenning MONDAY ROUNDTABLES Appealing Annually: How to Make Your Annual Appeal Letter Sound Good Each Year. Lindsey Baker From Clark Kent to Superman: Building You Museum Career. Allison Titman Bridging the (Internal) Divide: Encouraging Communication Between Weekday and Weekend Staff and Volunteers. Teresa Martinez and Jenny Wiley Arena Zero-Waste Museum Supply Swap. Sarah Brophy (See Special Events box for more information) Commemorations: Super Plans for Super Staff in Small Museums. Helen Wirka

MONDAY SPECIAL EVENTS Ice Cream Social and Coffee Break in Resource Hall Evening Costume Themed Banquet - Superheroes Silent Auction

TUESDAY, FEBRUARY 19, 2013 Plenary - Mild-Mannered Superheroes Rarely Make A Difference - Max van Balgooy TUESDAY SESSIONS Is Your Garden Historic? A Superhero’s Guide to Restoring your Landscaped Lair. Kim Andrews

Attendees dressed for the annual Costume Banquet! Scholarships, Grants & Outreach: Reaching a Diverse Community in Today’s Economy. Jane Chesson Be a Green Lantern! - Harness Resources, Imagination, and Will to Guide Your Small Museums and Historic Sites Along the Path (Back) to Green Power! Bridgitte Rodguez and Paul Touart Museum Demographic Realities for the 21st Century and Beyond. Doug Horhota A League of Extraordinary Individuals: Building and Sustaining a Corps of Volunteers. Lacey Villiva Growing Pains: Ensuring Dynamic Volunteer/Staff Partnerships in Times of Transition. Jennifer L. Green Your Mission: Capture a New Audience Through Socially Engaging Programs. Saralyn Rosenfield, Rebecca Howell and Heather Anderson Evil Nemesis or Grand Alliance: Exploring the Effect of Volunteers on Museum Professionals. Colleen Walters Ensemble Assemble! Using Drama at Your Small Museum. Abigail Wilson and Sarah Zimmerman

SCHOLARSHIPS AND AWARDS The Small Museum Association’s Lesley van der Lee Scholarships offer funding for ten SMA Conference attendees. The scholarship covers the cost of the conference registration, room, meals and a one-year membership in the SMA. Past conference attendees are encouraged to apply, but previous Lesley van der Lee Scholarship winners are not eligible.To receive an application please email Allison Titman at allison@ For more information about award opportunities, email Allison and visit our website at NEW THIS YEAR! Several additional scholarships are available.Visit the website to learn more. SILENT AUCTION All Silent Auction proceeds benefit SMA’s Scholarship Program, enabling first–time attendees from a variety of institutions to take part in our conference. Past scholarship winners have taken active leadership roles in the museum community and SMA is proud to support their careers. To contribute to the Silent Auction, please contact Doris Pullman at MUSEUM RESOURCE HALL Once again, the SMA Resource Hall will be full of museum resource professionals offering their services, from exhibition design firms and preservation consultants, to publishing and gift shop item companies. If you know of any spectacular resource professionals that you’d like to see at the hall, please contact John Orr at jorr@ for more information. GETTING TO OCEAN CITY Ocean City is located on the Atlantic Coast of the Delmarva peninsula, conveniently situated about 2.5 hours from Baltimore, Washington, Norfolk and Philadelphia. • From Baltimore/DC and west, take US Route 50 East to Ocean City, and bear north once in the city. Follow Coastal Highway to 100 Street and the Clarion. • From Wilmington, Del., Philadelphia and points north, follow I–95 South to Delaware Route 1 South. Follow to Delaware/Maryland line where Del. 1 turns into Coastal Highway. Follow south to 100 Street and the Clarion. • From Norfolk and points south, take the Chesapeake Bay Bridge–Tunnel to US Route 13 North towards Salisbury. Follow 13 to US Route 50 East towards Ocean City, and bear north once in the city. Follow Coastal Highway to 100 Street and the Clarion. Ocean City is served by Salisbury (MD) Regional airport. For more information about flight information, visit, www.sby. com. ABOUT THE CONFERENCE CENTER & HOTEL The Clarion Resort Fontainebleau Hotel is a full service hotel in Ocean City Maryland featuring luxurious hotel rooms. Located directly on the beach and overlooking the Atlantic Ocean, you’ll get the best with unmatched comfort and convenience. For your enjoyment the Clarion features ocean view rooms, two oceanfront restaurants, a nightclub, live entertainment, a health club and year round indoor pool. Clarion Resort Fontainebleau 10100 Coastal Highway / Ocean City, MD 21842 / 800–638–2100 / 410–524–3535 / 2013 Room Rates Per Night 1 standard room: $68 / 1 bdrm condo: $78 / 2 bdrm condo: $118 / 3 bdrm condo: $158

2013 SMALL MUSEUM ASSOCIATION Conference Registration Apply online at

REGISTRANT INFORMATION (Mr., Ms., Mrs., Dr.) Name Title Name for name badge (if different than above) Institution Name Institution Address Website:


Preferred means of contact: Phone E-mail

Phone Where would you like your confirmation to be sent: E-mail

Institution Address

Alternate Address (provide below)

ADVANCE REGISTRATION FEES Full & Student Registrations include Pre-Conference Workshop, Wine & Cheese Reception, Monday & Tuesday Sessions, all Monday Meals, Banquet, Tuesday Breakfast & One Year Membership to SMA. Registrations must be received by Friday, February 15th to qualify for advanced registration rates. After this time, registrations fees will increase by 20%. Full Registration


Student Registration (include ID copy)


Monday Only (Monday sessions, breakfast, lunch & banquet)


Tuesday Only (Tuesday sessions & breakfast)


Banquet Add-on (for Tuesday only registrant or guest)


Meals Only for Non-Registered Guest


Guest's Name (if buying meals)

Mail a separate form for each attendee to: Dayna Aldridge Historic Ships in Baltimore Pier 1, 301 E. Pratt Street Baltimore, MD 21202 Make checks or money orders payable to SMA Online registrations may be paid by credit card via

Total Registration Fee Enclosed

We are unable to accept registrations by phone or fax

For planning purposes please check any of the activities below that you plan to attend: Sunday afternoon workshops (Social Media for Small Museums & Life on a Museum Board) - No Charge Eat & Engage on Sunday Evening (please select one) - Meal and/or transportation costs not included in conference fees Dough Roller (off-site) or Clarion Hotel's Horizons Oceanfront restaurant Wine & Cheese Reception (Sunday evening) - No Charge Banquet (Monday evening) - Costumes Optional

Registrations cancelled up to 2 weeks prior to the conference will be refunded at 50%. Cancellations after this time will not receive a refund. Questions? Please contact Dayna Aldridge at

Office Use Only # _________ P / I Completed:

Rec'd ________ /


Small Museum Association Pre Conference Program 2013  

Small Museum Association Pre Conference Program 2013

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