Page 1


ABOUT THE SMALL MUSEUM ASSOCIATION The Small Museum Association is an all volunteer organization serving small museums in the Mid–Atlantic region & beyond. SMA’s mission is to develop and maintain a peer network among people who work for small museums, giving them opportunities to learn, share knowledge and support one another, so that they, in turn, can better serve their institutions, communities & profession.

GREETINGS FROM THE 2011 SMA CONFERENCE CHAIR I am fortunate to be working with such an extraordinary conference planning team as we pull together materials for SMA’s 27th annual conference in Ocean City, Maryland, in February 2011. As you will note in this mailer our speaker coordinators Jen Ruffner and Helen Wirka have assembled dynamic speakers who will offer fascinating and informative sessions relevant to your museum. Our marketing and publicity team, lead by Lauren Silberman, is promoting this upcoming conference like never before on SMA’s Facebook page and recently created SMA Blog. Andy ZellersJason Illari, Conference Chair Frederick, exhibit hall coordinator, is coming up with fresh and exciting plans for vendors and attendees to connect to one another during the conference. Conference treasurer Amanda Apple and registrar Dayna Aldridge have worked hard to streamline the registration process and keep costs down for attendees. Our preconference workshop, for example, will be made available at no extra cost this year. I should not forget Doris Pullman and Lindsey Baker who together, working with the hotel, are planning a fabulous evening banquet on Monday night. Remember to contact Sarah Hagarty about scholarship opportunities or if you would like to officially acknowledge a colleague at the conference with a Small Museum Award. Finally, I should recognize planning committee member Peter Leighton and the SMA Board of Directors for their constant support and ongoing promotion of the annual conference. As you can see, it takes quite a team of dedicated individuals to plan for SMA’s annual meeting. We are equally grateful to the many museum professionals all over the country who make plans to attend SMA year after year. And we hope to see new faces in Ocean City as well! I hope that you will make every effort to attend what is arguably one of the best conferences in the country geared to the particular needs of small museums. Not only do our sessions and workshops offer sound information concerning relevant and timely issues facing small museums, but the speakers and presenters themselves are first-rate.Volunteers, board members, and staff will find this year’s conference particularly inspiring as we explore topics central to our theme, Night at the Small Museum: Bringing Museums to Life. Please remember to contact Doris Pullman at tealady@ if you would like to participate in our silent auction event. Proceeds from the silent auction support our scholarship fund, which allows 10 individuals to attend the conference every year at no cost. On behalf of the planning committee, thank you for your ongoing support of SMA and your dedication to small museums everywhere. I look forward to seeing and speaking with you in February. Jason at last year’s Banquet

Jason Illari

NEW THIS YEAR AT THE 2011 SMA CONFERENCE Ride and Room Sharing: Email to be placed on a contact list. SMA Book Club: SMA will feature one session and one roundtable on the books, Connecting Kids To History With Museum Exhibitions and The Participatory Museum. It will be helpful to read both books before attending. More information to be posted on our website soon. Job and Messaging Board: Bring any announcements to post on our board! Twitter Feed: Tweet about what’s happening at the conference by using the hashtag: #sma11 (sma “eleven”) Sunday Workshop Included In Registration Fee: Join one of our favorite workshops, Grant Writing, for no extra fee! Just RSVP and enjoy. Sunday Night Eat And Engage: Are you looking to make new friends or “talk shop” with other attendees? Eat and Engage provides an opportunity for SMA attendees to meet up for dinner and chat about a variety of topics. There will be an Eat and Engage for Emerging Museum Professionals at Galaxy 66 and an Eat and Engage in the Clarion’s restaurant. The price of dinner is not included with registration. RSVP required. Monday Night Banquet Theme: Night at The Small Museum: The Monday night banquet is a favorite of many SMA attendees! While dressing up is optional, it is encouraged. Ideas for costumes include collections item come to life, a living building, a night-time theme, and more. Let your imagination run wild! Activities include dinner, dancing, awards, half and half raffle, and silent auction announcements. (Have you emailed Doris Pullman at yet with your silent auction submission?)

SCHEDULE OF EVENTS FOR SMA 2011 Times and locations to be announced in final program.

SUNDAY, FEBRUARY 20, 2010 1:00 - 4:00pm Grant Writing Workshop, Mary Alexander, Lee Price, Linda Norris NEW THIS YEAR: The pre-conference workshop is included with the price of registration. No extra fee! All you need to do is RSVP for this perennial favorite. 4:30 - 5:30pm State Meetings: Maryland, Delaware, New York,Virginia, and Pennsylvania/New Jersey, 5:30 - 6:30pm Wine and Cheese Reception in Resource Hall 7:00 - 8:30pm NEW THIS YEAR: Eat and Engage! See the New This Year box for further information.

MONDAY, FEBRUARY 21, 2010 Keynote Address - Engaging the Present with the Past, Conny Graft, Principle, Conny C. Graft, Research and Evaluation MONDAY SESSIONS So What? How to Find Big Compelling Ideas that Make your Historic Site Worth Visiting, Dean Krimmel What Do They Want From Us? Understanding the Needs of Homeschoolers in Museums, Miriam Musco Pictures, Pictures, Pictures! Take Them, Save Them, and (Most Importantly) Use Them! Jennifer Vess & Rachel Kassman Heritage Areas: Creating a Unique Sense of Place With Small Museums and the Greater Community, Jeff Buchheit, Beth Erickson & Betsy Kellner 2011 Gift and Tax Estate Tax Report: Working with Donors to Understand and Use the Latest Changes, Manuella W. Hancock, Esq. We Didn’t Know What We Didn’t Know: A Costume Exhibit Experience at a Small Museum, Michael Connolly & Colleen Callahan Don’t Forget the Drama! Bringing Museums to Life Using Theater to Engage, Educate and Inspire the Visitor (and the Staff), Lisa Hayes A Comprehensive Guide to Managing Your Digital Content Online and Off, Sarah Handwerger & Lindsey Burrows Community Support - The Key to Sustainability: Practical Tips on Building Community Awareness and Support, Yolanda Alcorta, Ann Barton Brown, & Prudence Haines Being Heard: Effective Advocacy for the Small Museum, Kristen Harbeson Small Museums and Community Service Learning: Lessons Learned in Collaboration, Kelly M. Cooper Making Standards and Assessments work for your Small Museum, Linda Norris Small Spaces, Big Ideas: Designing Temporary Exhibitions for Historic House Museums, Emily Schultz & Sarah Coster Maryland’s Disaster Planning Tools, Nichole Doub & Howard Wellman NEW THIS YEAR: SMA Book Club: Connecting Kids To History With Museum Exhibitions, Mary Alexander & Lindsey Baker MONDAY ROUNDTABLES StEPS: A MAHM Roundtable on AASLH’s Standards and Excellence Program for History Organizations, Lindsey Baker & Rod Cofield

Floundering Historic Sites: What Can We Do to Stay Afloat, Amanda Bowman & Alexandra Gnafakis Small Museums Working Together: How Can Small Museums Collaborate in Meaningful and Effective Ways? Sarah Coster NEW THIS YEAR: SMA Book Club: Audience Participation and Nina Simon’s The Participatory Museum, Rebecca Lawrence Bringing Collections To Life: How Small Museums Can Utilize Collections Beyond the Exhibit Case, Jason Illari MONDAY SPECIAL EVENTS Ice Cream Social and Coffee Break in Resource Hall Idea Lounge outside Resource Hall Evening Costume Themed Banquet - Night at the Small Museum Silent Auction

TUESDAY, FEBRUARY 22, 2010 Plenary Address - Beyond the Velvet Rope, Thompson Mayes, Deputy General Counsel, National Trust for Historic Preservation TUESDAY SESSIONS

One way to dress up for this year’s banquet, Night at the Small Museum!

Re-examining History: Docent Study Groups and Building Theme Tours in a Historic House Museum, Farrar Fitzgerald Fundraising in the Digital Age: Engaging Millennial Donors, Derrick Feldman Kids Crew and Museum Team at the Brooklyn Children’s Museum - Strengthening the Relationship Between Institution and Community Outreach, Alyssa Greenberg Collections Care: Insurance and Loss Control Basics, Deborah Peak, Paul Fritsch & Molly Slattery Outside Your Doors: Developing Effective Outreach Programs, Ellen Owens Shopping Your Closet: New Fundraising with What You Already Have, Mary Duffy Is it Worth It? The Impact Hosting Events Can Have on a Collections, Mary Coughlin Successful Girl Scout Programming: How To Get Them Banging on Your Door, Diane Milgrim Small Museums and 21st Century Skills, Tim Carrigan Long Range Thinking/Planning: Perfect for Small Museums, Lindsey Baker & Mary Alexander

SCHOLARSHIPS AND AWARDS SMA is proud to once again offer several scholarships and awards for the conference. To apply, visit for full information or email Sarah Hagarty at admincurator@ SILENT AUCTION All Silent Auction proceeds benefit SMA’s Scholarship Program, enabling first–time attendees from a variety of institutions to take part in our conference. Past scholarship winners have taken active leadership roles in the museum community and SMA is proud to support their careers. To contribute to the Silent Auction, please contact Doris Pullman at MUSEUM RESOURCE HALL Once again, the SMA resource hall will be full of museum resource professionals offering their services, from exhibition design firms and preservation consultants, to publishing and gift shop item companies. If you know of any spectacular resource professionals that you’d like to see at the hall, please contact Andy ZellersFrederick at for more information. GETTING TO OCEAN CITY Ocean City is located on the Atlantic Coast of the Delmarva peninsula, conveniently situated about 2.5 hours from Baltimore, Washington, Norfolk and Philadelphia. • From Baltimore/DC and west, take US Route 50 East to Ocean City, and bear north once in the city. Follow Coastal Highway to 100 Street and the Clarion. • From Wilmington, Del., Philadelphia and points north, follow I–95 South to Delaware Route 1 South. Follow to Delaware/Maryland line where Del. 1 turns into Coastal Highway. Follow south to 100 Street and the Clarion. • From Norfolk and points south, take the Chesapeake Bay Bridge–Tunnel to US Route 13 North towards Salisbury. Follow 13 to US Route 50 East towards Ocean City, and bear north once in the city. Follow Coastal Highway to 100 Street and the Clarion. Ocean City is served by Salisbury (MD) Regional airport. For more information about flight information, visit, www.sby. com. NEW THIS YEAR: RIDE-SHARE & ROOM-SHARE: Contact to be placed on a contact list. ABOUT THE CONFERENCE CENTER & HOTEL The Clarion Resort Fontainebleau Hotel is a full service hotel in Ocean City Maryland featuring luxurious hotel rooms. Located directly on the beach and overlooking the Atlantic Ocean, you’ll get the best with unmatched comfort and convenience. For your enjoyment the Clarion features ocean view rooms, two oceanfront restaurants, a nightclub, live entertainment, a health club and year round indoor pool. Clarion Resort Fontainebleau 10100 Coastal Highway / Ocean City, MD 21842 / 800–638–2100 / 410–524–3535 / 2011 Room Rates Per Night 1 standard room: $62 / 1 bdrm condo: $72 / 2 bdrm condo: $132 / 3 bdrm condo: $182




Name___________________________________________________________ Title____________________________________________________________ Badge Name (If Different From Above) __________________________________ Institution Name___________________________________________________ Institution Address__________________________________________________ Phone Number_____________________________________________________ Website_________________________________________________________ Email___________________________________________________________ Preferred Means of Contact: Phone __


REGISTRATION FEES Fees include Pre-Conference Workshop,Wine & Cheese Reception, Monday and Tuesday Sessions, all Monday meals, Banquet,Tuesday Breakfast, One Year Membership to SMA. Registration

$160 __________

Office Use Only Form of Payment: ____

Student Registration (include ID copy)


Monday Only Tuesday Only


Personal ____


Institutional ____

Walk-In Registration


Meals Only for Non-Registered Guests


Total Enclosed $_________

Guest’s Name __________________________________ For planning purposes, please tell us if you plan to attend the: ___Grant Writing Workshop ___ Sunday Wine and Cheese Reception ___ Sunday Eat and Engage: ( __Check here if an Emerging Museum Professional) ___ Monday Costume Banquet Send a separate form for each attendee to Dayna Aldridge, Historic Ships in Baltimore, Pier 1, 301 East Pratt Street, Baltimore, MD 21202. Questions to Dayna at Make checks or money orders payable to SMA. Electronic payment now available at Please mail this form when registering - phone or fax registrations cannot be accepted. Registrations cancelled up to 2 weeks prior to the conference will be refunded at 50%. Cancellations after this time will not receive a refund. A $35 administrative fee will be deducted from all refunds.

Memories from SMA 2010... What will happen in 2011? Be There!

Small Museum Association c/o Lewes Historical Society 110 Shipcarpenter Street Lewes, Delaware 19958

Nonprofit Org. US Postage PA I D Baltimore MD Permit #1262

Small Museum Association PreConference Mailer 2011  

Pre Conference Mailer for the Small Museum Association's 26th annual conference