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OrchestraNews Orchestra ticket sales setting new records Severance Hall season sales on track to set all-time record; younger people attending in increased numbers

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Severance Hall 2012-13

Cleveland Orchestra News

Deborah Voigt, soprano Sunday, March 10

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cians, who together remain the city’s most visible global ambassadors.” Sales for the 2012-13 Severance Hall season, which runs from September through May, are already 24% ahead of last year at the same time. Current season ticket sales revenue is on track to achieve an all-time record of $7.6 million, surpassing the previous record set in 2000-01, and $1.3 million more than last season. The number of students attending Cleveland Orchestra concerts at Severance Hall has more than doubled over the same period last year. This season, more than 200 students, on average, are attending every evening subscription concert — at some concerts, students have represented 20% of the audience. New initiatives and promotions are attracting more students to Cleveland Orchestra concerts. The Student Frequent FanCard gives students flexibility and encourages frequency of attendance, and the “Under 18s Free” ticket program for families, launched at the 2011 Blossom Festival, expanded this season to Severance Hall. A network of a dozen student ambassadors, representing five area colleges, volunteer their time promoting student concert-going and help to create a vital social media presence around The Cleveland Orchestra.

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Ticket sales revenue for The Cleveland Orchestra’s 2012-13 Severance Hall season is on track to set a new all-time record, driven by the best-ever ticket sales in November and December. Along with increased student attendance across the season, these growth numbers are encouraging news for the Orchestra’s strategic shifts in recent years and for the ensemble’s future. “Northeast Ohioans are clearly responding to the Orchestra’s strategic innovations. More people are attending a wider variety of our programs, and the significant increase in the number of new patrons at Severance Hall is extraordinary,” says Gary Hanson, Cleveland Orchestra executive director. “Our commitment to student attendance and a younger audience is part of a Cleveland Orchestra renaissance, as we commit to redoubling our commitment to community service and Northeast Ohio.” Front-page coverage in The Plain Dealer in January noted that The Cleveland Orchestra “is seeing attendance and ticket revenue skyrocket, mostly as a result of new programs aimed at children and students.” And, in an editorial, Crain’s Cleveland Business wrote that the Orchestra “deserves bravos for the hard work it and its supporters have done to secure the future of this ensemble of skilled musi-

The Cleveland Orchestra February 14-16 Concerts  

Herbert Blomstedt Conducts Beethoven's Seventh