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GRA 510 | Yahui Li Bei Zhang | 2012.4


ABOUT

WELLINGTON NEW ZEALAND

New Zealand's capital city - home to Parliament, the Museum of New Zealand Te Papa, a thriving film industry, and heaps of other cool stuff. The earliest Maori name for Wellington is Te Upoko o te Ika a Maui - which means ‘the head of Maui's fish’ - stemming from the Maori legend that polynesian navigator Maui fished up the North Island. You can find out more about Wellington's early Maori and European history on Te Ara The Encyclopedia of New Zealand. It is at the southwestern tip of the North Island, between Cook Strait and the Rimutaka Range. It is home to 393,400 residents. The urban area includes four cities: Wellington, on the peninsula between Cook Strait and Wellington Harbour, contains the central business district and about half of Wellington's population; Porirua on Porirua Harbour to the north is notable for its large Maori and Pacific Island communities; Lower Hutt and Upper Hutt are largely suburban areas to the northeast, together known as the Hutt Valley. It also holds the distinction of being the world's most southerly capital city. All contents from this page are downloaded from Google

All Images from this page are downloaded from Google

overview


INITIAL SKETCHES

PROTOTYPE


FINAL SOLUTION

Final Logo & Development The final solution for the identity to this the world’s southernmost capital city is to build a vibrant, fun, bold, urban looking. Curving shape and vivid color scheme serve to merge our basic concept.


TYPEFACE

before

c13 m9 y12 k0

after

Extending the stoke of letter ”T” is able to distinguish from letter ”I” and ”L”.

c0 m35 y85 k0

Harabara Book Regular 24pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Harabara Book Regular 17pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789


BANNER


PARK MONUMENT ENTRANCE SIGN 1 m

The new park wayfinding system is designed with this final identity. Durable Aluminum alloy material is used on this wayfinding banners. The color backside panel is used to divide different zones and make the design consistently. Add icons to highlight hot spots in the park.

1.9 m

3.7 m

Botanic Garden Aro V alley Newtown Island Bay


PARK MONUMENT ENTRANCE SIGN


PARK PEDESTRIAN DIRECTIONAL

0.8 m 1.4 m

2.5 m

Newtown

Newtown

Newtown

Botanic Garden

Botanic Garden

Botanic Garden

Island Bay

Lsland Bay

Lsland Bay

Tawatawa Ridge

Tawatawa Ridge

Tawatawa Ridge

Buddhist Stupa

Buddhist Stupa

Buddhist Stupa


PARK PEDESTRIAN DIRECTIONAL

Signage Program - Wellington  

Signage Program - Wellington

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