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The 2020 Rate Card Edition


The Stats: 22,471 TOTAL STUDENTS 15,834 UNDERGRADUATE STUDENTS 6,984 STAFF & FACULTY

10,765 MALE 11,706 FEMALE 30.3% MINORITIES

The Louisville Cardinal is the number one source of news and information for the University of Louisville community. Students, faculty, staff and alumni turn to the Cardinal for its unique perspective on university, campus and city news. Advertising is available on web, social medias, and other unique opportunites. The print edition distributes to 100 LOCATIONS across THREE CAMPUSES and surrounding neighborhoods. The website averages 38,000+ views. Social media accounts have 13,000+ follow The Louisville Cardinal is the number one source of news and information for the University of Louisville community.

Advertising Manager Laurie Young lauriejyoung3@gmail.com Advertising Executive Kris Dupin kris.dupin@louisville.edu

Editor-in-Chief 502.852.6728 editor@lousivillecardinal.com


Banner Ad Positions 1 month $ 1,100.00 $ 1,100.00 Same content on each Months Cost/Month Total Investment 3 month $ 900.00 $ 2,700.00 avenue but can switch Facebook, Twitter, Instagram 6 month $ 800.00 $ 4,800.00 monthly 1 month $ 600.00 $ 600.00 Same content on each 12 month $ 700.00 $ 8,400.00 3 month $ 575.00 $ 1,725.00 avenue but can switch 6 month $ 550.00 $ 3,300.00 monthly Months Cost/Month Total Investment Facebook, Twitter, Instagram 12 month $ 450.00 $ 5,400.00 Newsletter Banners 1 month $ 600.00 $ 600.00 Same content on each 1 month $ 700.00 $ 700.00 Newsletter sent to our 3 month $ 575.00 $ 1,725.00 avenue but can switch 3 month $ 675.00 $ 2,025.00 list, rotating banner ad 6 month $ 550.00 $ 3,300.00 monthly 6 month $ 650.00 $ 3,900.00 guarenteed one week 12 month $ 450.00 $ 5,400.00 Banner Ad Positions 12 month $ 600.00 $ 7,200.00 min. 1 month $ 1,100.00 $ 1,100.00 Same content on each 3 month $ 900.00 $ 2,700.00 avenue but can switch 6 month $ 800.00 $ 4,800.00 monthly Newsletter Banner Ad Positions 12 month $ 700.00 $ 8,400.00 1 month $ 1,100.00 $ 1,100.00 1 month $ 1,100.00 $ 1,100.00 Same content on each 3 month $ 950.00 $ 2,850.00 3 month $ 900.00 $ 2,700.00 avenue but can switch Advertiser content in 6 month $ 800.00 $ 4,800.00 monthly 6 month $ 900.00 $ 5,400.00 form of Cardinal-branded Newsletter Banners 12 month $ 700.00 $ 8,400.00 12 month $ 700.00 $ 8,400.00 newsletter 1 month $ 700.00 $ 700.00 Newsletter sent to our Website ads 3 month $ 675.00 $ 2,025.00 list, rotating banner ad Skyscraper - 728 x 90 (5 MB limit) letterone Banner 6 month $ 650.00 $ 3,900.00 News guarenteed week ads Advertorial 12 month $ 600.00 $ 7,200.00 Banner ads 728x90 Sidebar - 1080 x min. 1080 (5 MB limit) Content Provided Cardinal writes Banner ads 728x90 1x $ 1,500.00 $ 2,000.00 4x cost per time $ 1,000.00 $ 1,500.00 500 words max Newsletter All online artwork must be submitted in electronic .gif, .jpg, .pdf, or Photoshop (.psd) formats. 1 month $ 1,100.00 $ 1,100.00 Files must be formatted to the correct size with a resolution ofSponsorship 72 DPI. 3 month $ 950.00 $ 2,850.00 Advertiser content in Content Provided Contact us for complete They must be in RGB color mode and cannot exceed 15 KB. 6 month $ 900.00 $ 5,400.00 form of Cardinal-branded Gold Sponsorship $ 2,500.00 per mo/12 mos detilas, 6 month 12 month $ 700.00 $ 8,400.00 Silver Sponsorship $ newsletter 2,000.00 per mo/12 mos contracts available Bronze Sponsorship $ 1,200.00 per mo/12 mos

LouisvilleCardinal.com Ad Rates

Weekly eNewsletter Ad Rates

Unique Advertising Options

1x 4x cost per time

Advertorial Content Provided $ 1,500.00 $ 1,000.00

$ $

Cardinal writes 2,000.00 1,500.00

Sponsorship Content Provided Gold Sponsorship $ 2,500.00 per mo/12 mos Silver Sponsorship $ 2,000.00 per mo/12 mos Bronze Sponsorship $ 1,200.00 per mo/12 mos

500 words max

Contact us for complete details, 6 month contracts available

Social image sizes Facebook: 1200 x 630 pixels (5 MB limit) Twitter: 440 x 220 pixels (5MB limit) Instagram: 1080 x 1080 pixels (5MB limit)


Web/Social Placement & Packages (See rates/specs page for more information) 7,000 Twitter followers

144,000+ visitors

3,600+ Facebook followers


POLICIES: Please read all policies thoroughly and carefully. SUBMITTING ARTWORK Artwork must be mailed one week prior to publication date to advertising@louisvillecardinal.com. PLACEMENT Ad position is only guaranteed when Premium Placement is ordered in the contract. Ads may be rejected on the basis of text or graphical content at the discretion of the ad staff. The Editor-in-Chief makes final decisions regarding approval of artwork and placement. The Louisville Cardinal will be responsible for first-run errors only. It is the responsibility of the advertiser to notify The Louisville Cardinal of these errors. The limit of responsibility will be the cost of the portion of the ad in which the error occurs. No extra allowance will be made for campaign damages. LEGALITY The Louisville Cardinal reserves the right to reject advertising that discriminates on the basis of race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any status protected by the local, state, or federal law. Advertising for products that are illegal, according to local, state, or federal law, will be rejected. The advertiser and/or the advertising agency assume(s) liability for all content (including text, photos, and illustrations) of advertisements printed of published online, as well as the responsibility of any claims arising against The Louisville Cardinal.

PAYMENT Âť Advertisers placing display ads will be sent invoices within a week of publication. Advertising orders must be paid prior to publication date (until credit is established). Prepayment is required of all out-of-state, 1-800 number, bar, nightclub, political advertisers, business opportunities, and gold/silver, wanted/for sale. Accounts that are unpaid after 30 days will be refused advertising until the past due amount is paid in full. There will be a 5% monthly finance charge on unpaid balances after 30 days. All questions relative to charges must be directed to The Louisville Cardinal Advertising/Business Manager.

Profile for The Louisville Cardinal

The Louisville Cardinal: 2020-2021 Rate Card  

The Louisville Cardinal: 2020-2021 Rate Card  

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