Page 1

1. Primary research- Information from things like questionnaires that someone has created and getting information from focus groups. Secondary research- Gathering research from already existing sources and from other peoples work. 2. NRS-National readership survey. ABC- Audit Bureau of circulation. They provide information for newspapers and magazines BARB- Broadcast audience research board. Provides ratings for T.V and the times of certain shows RAJAR- Radio joint audience research. ratings for radio stations and broadcasts. 3. The audience can be segmented through social grades, age, race, gender. 4. Advertising to media production is when they appeal to the majority of the nation. 5. The researchers have to do things like create questionnaires and find out information about the news and give it to the media companies also find out what people like and want to watch. 7. A SWOT analysis is research were you look at the strengths, weakness, opportunities; threats of something like a company. 8. Copyrights are when a company claims something and they have the right to sue if someone stole it. 9. There are 4 types of research there is primary, secondary, qualitative, quantities. 10. The factors you need to consider when carrying out a survey is that you need to know who it is going out to like what age group is it going out to, what gender, what their background is etc. there is no point in carrying out a survey that is just being answered by a group of random people. Another factor that will need to be considered is what types of question are on the survey like are relative to the subject and make sure that a question is not repeated. 11. A focus group is when a researcher gathers a specific group of people depending on age groups or genders etc. Depending on the research they will need different groups of people. 12. The things you need to consider is what research techniques you need to use and skills you need to make the research a success and to know the research time frame. 13.The things it should cover is the introduction to the research and the ads aim. 14. Visual aids- a picture that relates to a subject that is being taut or shown. VNC- Visual networking computers are a technology that can display the screen of another computer on your own screen through a TCP/IP connection. Interpersonal communication- Talking to someone like pitching an idea and

making sure to keep eye contact. Paralanguage- A form of non verbal communications like body language and if someone fig its a lot while talking to someone or moves around, it is important if giving a presentation that people don’t not do this because it is distracting. 15. Some ways of making your oral presentation better is to speak loudly and clearly and so the person listening can understand easily. It is also very important to know what a good pace is to talk, if you talk to slow then the presentation will drag out and get boring however if you speak to fast then the presentation will be difficult to follow. 16. The way you make the written presentation more presentable is to not reapeat what you say in the oral presentation and to put parts of the written presentation in great detail especially if it is only briefly mentioned in the oral presentation briefly.

Media questions  

Media questions awnserd from the booklet.