Vision: Strategic Plan 2015-2020
Moving Forward Over the past ten years the Louisiana State Museum (LSM) and our community support organizations have endured challenges, including 100-year storms, the Great Recession and numerous changes in directorial leadership. During that period the Office of State Museum commissioned five assessments and strategic planning studies by museum and institutional planning professionals. This strategic summary includes the best of those recommendations and the observations of our museum staff and stakeholders throughout Louisiana. Within our nine landmark facilities, the State Museum preserves, researches and exhibits artifacts from seven collection divisions, including Music and Jazz, Science and Technology, Visual Arts, Decorative Arts, Carnival, Costumes and Textiles and the Louisiana Historical Center. We share our Louisiana story through these buildings and collections with millions of visitors each year. Over the next five years, we will use our extraordinary collections to continue telling an epic story that spans three centuries. LSM cares for the soul of our great state, which is captured in our collections. From the Battle of New Orleans, epidemics, great floods, Civil War sieges, famous riverboat races, the reign of the Kingfish and most recently the twin storms Katrina and Rita, Louisianaâ€™s history reads like a great work of fiction. It is our responsibility to share this wonderful story with the world. Mark A Tullos Jr. Assistant Secretary, Office of State Museum/Director Louisiana State Museum
Contents 2 5 7
Our Strengths Our Values The Vision and Plan
10 Priority 4 12 Course Setting 14 Funding Plan 17 Coda
Mission Maintain the Louisiana State Museum as a true statewide Museum system that is accredited by the American Alliance of Museums; to collect, preserve, and interpret buildings, documents and artifacts that reveal Louisianaâ€™s history and culture; and present those items using both traditional and innovative technology to educate, enlighten and provide enjoyment for the people of Louisiana and its visitors. Adopted November 2009
Our Strengths • Nine museum properties in five cities • Dedicated staff and Friends support organizations • Over one-half million artifacts representing our history and culture • Louisiana history and culture expertise • Statewide and nationwide reach Our collections are unmatched in Louisiana. Our staff and partnerships include curators, historians, educators, archivists, artists, designers, collections managers, conservators, exhibit fabricators, communications experts, project managers, fundraisers, procurement officers, interns and volunteers. We enjoy extensive and effective partnerships throughout Louisiana. This depth of intellect, talent and experience sustains an expertise established over the 108 years of the Louisiana State Museum’s existence. Our strengths allow us to touch the lives of our diverse communities and the millions of visitors to Louisiana each year.
Our Values Stewardship
Respecting and caring for our collections and believing in the importance of interpreting history and culture through collections
Encouraging lifelong learning in Louisiana history
Cultivating interdisciplinary partnerships, both internal and external
Using historical analysis to study the past and understand the present
Recognizing and celebrating the influence of all cultures
Supporting experimentation with the goal of better interpreting Louisianaâ€™s history and culture
Upholding the highest standards and best practices of the museum field and valuing honesty and a belief in human equality
The Vision and Plan Priority 1: Lead our state in understanding the Louisiana experience Strategies Enable new scholarship, update our current knowledge base and foster an extensive program that celebrates research. Increase research staff and partnerships to expand output and include rigorous peer review. Through exhibitions and programs portray social, cultural, artistic, economic, political, scientific and technological themes in historical and chronological context, covering significant eras and events in Louisiana history. Challenge audiences to think about Louisiana history in new ways and discover the diversity of people, ideas and experiences that shape our great state. Foster innovative multidisciplinary partnerships to expand our reach and impact. Serve as a public gathering place for compelling discussions about Louisiana history and culture. Inspire an active, forward-looking citizenry by encouraging probing questions and respecting differing points of view.
Priority 2: Build, strengthen and share our collections Strategies Increase and diversify our collections to reflect all Louisiana culture accurately.
Employ the best practices of preservation ensuring that collections are stable and respectfully stored.
Expand digital access to artifacts and programs to serve broader audiences effectively, making our collections and research relevant across Louisiana and an electronically connected world.
Explore partnerships in sharing our collections with other museums throughout the state and nation.
Priority 3: Engage diverse local and global audiences Strategies Engage people on-site and virtually, providing opportunities to explore Louisiana history and culture through objects and ideas. Provide portals for visitors to understand Louisiana through music and performing arts. Serve regional audiences in our museum communities while reaching new constituencies.
Make LSM the go-to place for Louisiana history and culture by creating educational opportunities that spark curiosity and build skills for thinking about our past and our future. Energize history teaching statewide by offering objectcentered resources and professional development training to educators.
Become a dynamic web destination fostering an active online community that encourages people to share and assess their own stories, ideas and opinions. Capitalize on the advantages and powerful impact of print and broadcast media.
Priority 4: Revitalize and expand our staff and facilities Strategies Create an effective and streamlined organizational structure that ensures success in our strategic plan. Foster an institutional culture that rewards inclusion, civility and collaboration and promotes transparent and effective internal communications.
Encourage and build relationships with other Department of Culture, Recreation and Tourism Offices and seek partnerships with outside organizations to increase interdisciplinary exploration and open new revenue streams.
Assess the loss of 40 percent of administrative, program, maintenance, security and curatorial staff in the last decade. Address the fact that 22 of our 84 civil service staff are eligible for retirement. Develop and implement long-range staffing and succession plans.
Revitalize our nine museum properties throughout Louisiana, making them accessible, sustainable, visually stunning and inviting. Cherish our historic properties and institute a thoughtful preservation plan.
Strengthen our financial base; make funding and budget decisions transparent to staff; develop and expand our relationship with the Louisiana Museum Foundation and our five nonprofit Friends organizations.
Course Settings 2015
• Introduce LSM’s new system-wide branding and style guide
• Secure large object storage and close old Patterson museum storage
• Establish a mentoring process between senior and junior researchers, interns and authors for scholarly publications and other works
• Launch a new and comprehensive web presence
• Produce LSM’s first Collections survey publication • Complete comprehensive visitor service training • Pilot education outreach program serving regional schools in partnership with Louisiana Serves in Natchitoches • Open the Battle of New Orleans exhibition—the model for renovation of all Cabildo exhibitions • Complete Old U.S. Mint electrical upgrades • Establish annual community fundraiser for Natchitoches museum • Complete Foundation member and contributor master database • Launch $5 million Louisiana Music Museum Campaign • Present Gitter-Yelen folk art exhibition in New Orleans then offer for national travel • Complete fiscal ratio analysis of LSM and support group resources • Initiate accreditation process for the new Louisiana Sports Hall of Fame and Northwest History Museum to align with LSM’s eight accredited museums • Initiate Character Building curriculum in partnership with the Natchitoches museum through the Department of Culture, Recreation and Tourism
• Develop and fund a strategic three-year marketing plan
• Finalize plans for redesign of the Patterson museum’s Cypress Sawmill exhibition • Continue rebuilding staff by hiring a minimum of two program and support staff and other personnel across functional units in accordance with staffing and succession plans • Foster writing and publication collaborations with the Louisiana Endowment for the Humanities, University of Louisiana at Lafayette Press and LSU Press • Continue Louisiana Museum Foundation endowment campaign fundraising and develop additional sources of support for the museum’s priorities and goals • Initiate interior architectural design and complete high-level exhibition strategy for Presbytère • Complete renovation of Cabildo visitor entrance • Launch a comprehensive crossmarketing plan promoting museums and retailers in the lower Pontalba complex
• Complete Cabildo and Presbytère exterior renovations
• Increase support for scholarly research and publications through new partnerships and underwriting • Complete Madame John’s Legacy roofing and continue conservation • Grand opening of New Orleans architecture exhibition in Madame John’s Legacy • Open Louisiana Music Museum at the Old U.S. Mint • Continue rebuilding staff by hiring a minimum of two program and support staff and other personnel across functional units in accordance with staffing and succession plans
• Open the remodeled Cabildo and Presbytère, including the updated exhibition in the Cabildo
• Revise and update five-year strategic plan through 2025
• Continue Louisiana Museum Foundation endowment campaign and develop additional sources of support for the museum’s priorities and goals • Continue rebuilding staff by hiring a minimum of two program and support staff and other personnel across functional units in accordance with staffing and succession plans • Make digital scans of the colonial documents available on a searchable online database • Open New Orleans Saints exhibition at the Louisiana Sports Hall of Fame and Northwest Louisiana History Museum
• Continue Louisiana Museum Foundation endowment campaign and develop additional sources of support for the Museum’s priorities and goals • Promote our scholarship online and through traditional media; broaden support for staff participation in presentations at professional conferences
2020 • Achieve the Louisiana Museum Foundation’s campaign minimum endowment goal of $20 million • Continue rebuilding staff by hiring a minimum of two program and support staff and other personnel across functional units in accordance with staffing and succession plans
• Continue rebuilding staff by hiring a minimum of two program and support staff and other personnel across functional units in accordance with staffing and succession plans
• Continue Louisiana Museum Foundation endowment campaign and develop additional sources of support for the Museum’s priorities and goals • Complete the scanning and rehousing phase of the Colonial Documents Project
• Appoint division director over Patterson and Thibodaux museums • Establish education outreach program serving regional schools in partnership with Louisiana Serves in Baton Rouge and Patterson
Funding the Plan The Louisiana State Museum is our state’s treasure house. Achieving our plan’s goals guarantees that future generations will benefit from all we have to offer. As we continue to transform our physical spaces into dynamic public gathering places with new exhibitions, engaging program areas and beautiful performance venues, we will also be expanding the intellectual life of our museum through research and educational programs and increasing the size of our professional and curatorial staff. We will expand our fundraising outreach to individuals, corporations and foundations under the auspices of the Louisiana Museum Foundation and our Friends organizations throughout the state. Over the next five years, the state of Louisiana is making a considerable investment—more than $10 million in capital improvements—to help preserve the Cabildo, the Presbytère, Madame John’s Legacy, the Lower Pontalba complex and the Old U.S. Mint. Since the Louisiana State Museum is based on a public-private partnership, we have set a simultaneous goal of raising the endowment through private funding over the next five years. Achieving all the goals of the strategic plan in subsequent years will require additional monies. Building on our relationships with regional Friends support organizations and a prominent statewide Louisiana Museum Foundation is critical to this plan. State funds make our platform solid; private funds support the programming that populates the galleries, fills the seats, nourishes minds and creates unique “museum moments” of learning and wonder.
Wedell-Williams Aviation and Cypress Sawmill Foundation
h i t e Hi st o r
Coda Our world is changing. Technology and global influences are altering the way we live, work and play. The Louisiana State Museum must keep changing as well. How will LSM maintain its leadership role in the early 21st century? Several initiatives are helping guide our plan for the coming years: LSM’s first communications and branding initiative; expanding partnerships with universities and other cultural institutions; new national and statewide educational standards; and funding priorities through the state legislature affect the future of the Louisiana State Museum. Our Vieux Carré properties in New Orleans sit in a place of distinction in the state. The Capitol Park Museum graces the doorstep of Louisiana’s State Capitol Building and our Louisiana Sports Hall of Fame and Northwest Louisiana History Museum is a renowned architectural landmark in north Louisiana. LSM’s Patterson and Thibodaux Museums draw visitors into the beautiful environs of rural Louisiana. These historic and architecturally significant properties and the collections they house face the challenges confronted by other cultural institutions in Louisiana. Yet the Louisiana State Museum’s 108-year history and desire to broaden audience and community involvement make it one of the most engaging museum systems in the nation. The Louisiana State Museum System’s Vision 2015–2020 Plan lays out primary institutional priorities, goals and initiatives for the next five years. It is intended to serve as a road map to guide decision-making toward the achievement of a singular mission rooted in creating access to Louisiana’s cultural assets among diverse audiences.
LSM Board of Directors 2015 Executive Committee
Michael M. Davis, Chairman Lawrence N. Powell, Ph.D., Vice Chair Janet V. Haedicke, Ph.D., Secretary Robert A. Barnett, Treasurer Madlyn B. Bagneris Anne F. Redd Philip Woollam
Mark A Tullos Jr., Director
Robert A. Barnett, New Orleans Rosemary Upshaw Ewing, Quitman Sharon Gahagan, Natchitoches Allen J. “AJ” Gibbs, New Orleans Jeffrey Pipes Guice, New Orleans Janet V. Haedicke, Ph.D., Monroe Thomas Frère Kramer, M.D., Franklin Kevin Kelly, Darrow Anne F. Redd, New Orleans Donna Winters, Lake Providence Diane K. Zink, LaPlace
Jerry F. Adams, Patterson Wedell-Williams Memorial Foundation Madlyn B. Bagneris, New Orleans Civil Rights Museum Myrna B. Bergeron, Baton Rouge Foundation for Historical Louisiana Charles R. “Randy” Davis, Baton Rouge Dept. of Culture, Recreation & Tourism Michael M. Davis, Metairie Friends of the Cabildo Aleta Leckelt, Thibodaux Friends of the E.D. White Historic Site Lawrence N. Powell, Ph.D., New Orleans Louisiana Historical Association William J. Perret, M.D., New Orleans Louisiana Historical Society
Credits The Vision 2015–2020 Strategic Plan is comprised of recommendations from the following commissioned reports: An Assessment and Recommendations for the Future by Robert R. Macdonald, 2005; Audience Research for the LSM Master Plan, prepared by People, Places & Design Research, 2007; An Exhibition Master Plan Celebrating the Art, Culture, History and Future of the Crescent City by Cambridge Seven Associates, 2008; and Harnessing the Power of Louisiana’s Cultural Capital: A Strategic Vision for the Louisiana State Museum System, 2010 – 2015 by Deveney Communication, 2010.
Cover Portrait of a Woman, Matthew Harris Jouett, ca. 1824, T0002.1966.
Pages 6–7 Wedell-Williams Aviation and Cypress Sawmill Museum, by Mark J. Sindler.
Frontispiece Mark A Tullos Jr., by Mark J. Sindler.
Pages 8–9 Louisiana Historical Center Reading Room, Old U.S. Mint, by Mark J. Sindler. Bottom left to right: Louisiana Historical Center library; Zulu King Crown, 1978, Gift of Mr. Willie Papin, 1979.107.1 b; Jean Bernard Xavier de Marigny de Mandeville, Jean-Joseph Vaudechamp, 1833, Gift of Friends of the Cabildo, 1967.001.
Moving Forward Presbytère, by Mark J. Sindler. Contents Music at the Mint, by Mark J. Sindler. Pages 2–3 Louisiana Sports Hall of Fame and Northwest Louisiana History Museum, by Mark J. Sindler. Top left to right: Presbytère, by Jay Rosenblatt; Cabildo, by Mark J. Sindler; Lower Pontalba complex, by Mark J. Sindler; Madame John’s Legacy, Alberta Kinsey, ca. 1940, Gift of Mrs. I.I. Lemann, M101.13; Old U.S. Mint, by Mark. J. Sindler; Capitol Park Museum, courtesy of Eskew+Dumez+Ripple; Wedell-Williams Aviation and Cypress Sawmill Museum, by Mark J. Sindler; E.D. White Historic Site, by Mark J. Sindler; Louisiana Sports Hall of Fame and Northwest Louisiana History Museum, by Timothy Hursley. Pages 4–5 Field Trip Group, by Jackson Hill. Bottom left to right: Children’s Program, by Mark J. Sindler; All Star Game autographed baseball, 1937, Gift of Louisiana Sports Hall of Fame Foundation, Inc., 2011.045.049; Capitol Park Museum, by Mark J. Sindler.
Pages 10–11 Top left to right: Trivet, Ada Wilt Lonnegan, Newcomb College School of Art, 1906, 1975.001.45; Mrs. John Davidson, Attributed to William Rümpler, ca. 1855, Gift of Mrs. J. Davidson, 10824.2; Slave collar, ca. 1830-1860, 11320; Presbytère, by Mark J. Sindler. Page 13 Edward Livingston, Philippe Garbeille, ca. 1845, Gift of Mrs. Nicholas E. Humphrey, M220. Bottom left to right: Creole Woman, Charles-JeanBaptiste Colson, 1837, 05792; Huey P. Long memorial tombstone, 1935, 1982.095; Mary and Baby Jesus, Clementine Hunter, 1980, Gift of The Mildred Hart Bailey-Clementine Hunter Art Trust, 1998.076.39.
left to right: Presbytère, by Mark J. Sindler; Jean Baptiste Wiltz, Attributed to Charles Peale Polk, ca. 1815, 07326; Death mask of Napoleon Bonaparte, ca. 1821, Loaned by the Louisiana Historical Society, 00441. Pages 18–19 Uniform coat of Philogène Favrot, ca. 1812-1815, Gift of Mr. Richmond Favrot, 1994.135. Top left to right: Woman Fishing, photographer unknown, T0114.1983; Louis “Satchmo” Armstrong and his Great Orchestra autographed poster, ca. 1948, Gift of the New Orleans Jazz Club, 1978.118(E).440; Krewe of Comus favor pin, 1909, Gift of Mrs. John W. Mackay, 1967.029.79. Bottom left to right: André, Caroline W. Durieux, 1933, 1994.003.23.1; Jordan Noble’s drum, Klemm & Brother’s, ca. 1860, Loaned by Gaspar Cusachs, 00476.1; Louisiana Historical Center library. Back Cover Presbytère, by Jay Rosenblatt.
Pages 14–15 Capitol Park Museum, by Mark J. Sindler. Pages 16–17 Music at the Mint, by Mark J. Sindler. Bottom
William J. Wilton Jr., Baton Rouge Louisiana Sports Hall of Fame Foundation Philip Woollam, New Orleans Louisiana Museum Foundation 22 18
751 Chartres Street New Orleans, LA 70116
Published on Dec 4, 2014
The Louisiana State Museum System’s Vision 2015–2020 Plan lays out primary institutional priorities, goals and initiatives for the next five...