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Dermochelys Oriacea grow large and steady like your savings. From the moment the Dermochelys Coriacea, or leather back turtle hatches, It must become completely self-reliant to begin its journey towards the ocean. Independent of outside assistance, these majestic creatures manage to mature larger and faster than all other reptiles in their class.

client ING Direct. promise ING Direct’s online savings accounts grow larger and faster than any of their competition. This campaign uses animals who, like ING Direct, grow to be the largest in their class completely on their own. tagline Self Sufficient Savings. Like the leather back turtle, at ING DIRECT, we believe that a savings account should grow at a steady rate, effortlessly. Allow your savings to multiply nine times bigger than our competitors’ rate.

Self Sufficient Savings.


Let your money grow as the Apis mellifera grows Be the Ornitheoptera The apis mellifera, or honeybee, builds the honeycomb on instinct.

alexandrae of savings

Through a perfect arrangement of complex hexagons, a single bee is able to create a brooding ground for an entire colony of honey bees. When untouched by man, each colony will grow, develop and mature on its own.

The wing span of the Ornithoptera alexandrae, or Queen Alexandra, measures 23 cm long, making it the largest butterfly species on earth. It starts as a humble egg that hatches independent of its parent and quickly

It is our instinct at ING DIRECT to

transforms into a mature adult.

provide an environment where your savings account can do the same. Give us the resources and we will build your royal colony at nine times our competitors’ rate.

Rapid growth interests us at ING DIRECT. That is why we have designed the perfect environment for your money to grow nine times faster than the average savings account.

Self Sufficient Savings.

Self Sufficient Savings.


client Swedish Fish. promise This campaign encourages kids to have fun with their candy fish. tagline Play with your food.

Play with your food.


Play with your food.

Play with your food.


client Holiday Inn. promise Through a series of relatable situations, Holiday Inn humorously suggests booking a room over staying with family. tagline Visit family. Stay with us.


great

you for

and your

little

brother

but not for you and

your new

wife.

Visit family, stay with us.


Because

always they

forget you’re

6’3”

not 3’6”

Visit family, stay with us.


perfect “bed” 14 not 41. the

when you’re

when you’re

Visit family, stay with us.


client Emily Post. promise Emily Post’s books provide the etiquette young adults need to get noticed over their competition. Whatever that competition may be. tagline Stand out.


www.emilypost.com stand out.

It’s another friday night. You turn to your right and a gorgeous girl walks by. When you look to your left there sits a Brad Pitt lookalike, with a better body. You snag a seat next to your old buddy, who rolls in nothing less than a Benz. We all know it’s vital to have a flawless first impression in this world. So, how are you going to make your mark? Manners. Every time you pull out a chair, or open a car door for a woman, she notices. In the game of dating, Emily Post gives you the confidence you need to stand out.


In your office of 3072 employees, which holds group meetings 135 coworkers deep, it becmes easy to get lost in the crowd. In this type of office enviorenment you need a way to set yourself apart from the others to move up, but there just aren’t ample opportunities to shine. So what’s going to get you noticed? Manners. Appropriate behavior and simple politeness will set you apart much more than you may think. At Emily Post we show you how even the smallest details can make the boldest impressions. Stand out.

www.emilypost.com stand out.


www.emilypost.com stand out. It’s your first real interview. You’ve got bragging rights to an impressive resume. Your friends know you have a stellar personality. Too bad 4682 other determined candidates have the same qualifications and it seems everyone wants the job. How can you differentiate yourself? Manners. In fact, 89% of all employers agree that a firm handshake and strong eye-contact during an interview will make or break you. At Emily post we teach the business etiquette you need to stand out.


client REDBIRD strike anywhere matches (rejuvenated brand) promise Red Bird strike anywhere matches introduce themselves to an urban American audience through a new logo, print, ambient, direct mailings and promotional ideas.

R E D B I RD

tagline Play with fire.

You’re probably wondering why we have a denim bird stuck to the top of this magazine page. The answer is simple, we like it rough. Now, calm down, this denim isn’t from OUR pants... but it represents a strip of fabric from ANYONE’S pants (could be from the chick who’s sitting next to you). But

P L AY WITH

FI R E

regardless of whose pants this denim bird comes from our REDBIRD strike anywhere matches are sure to light on ‘em... hence the... “strike anywhere”... so... think she’ll mind if you strike a match on her pants? Go ahead... play with fire. To find more about redbirds visit www.REDBIRD.com


R E D B I R D

Do you come here often? Often enough to know that a pickup line like that just isn’t classy enough. Lets suggest you invite your new “friend” outside for a quick smoke. In these stolen moments actual conversation can take place... but fumbling with a lighter is a huge social faux pas.

P L AY WITH

FI R E

That’s why we suggest using matches. This also ends any chance of her bumping into your lighter... and getting the wrong idea. So strike a REDBIRD against the brick wall, and light hers too. After all, you are a gentleman. Go ahead... play with fire. To find more about redbirds visit www.REDBIRD.com

R E D B I RD

So you call it a bonfire, right? But we all know it’s just an excuse to down booze, roll around in the sand with a certain someone, and light things on fire.... During events such as these, motor skills can often become impaired and the most simple everyday phenomenons, like fire, become so intriguing.

P L AY WITH

FI R E

So before you start ‘making smores’ we suggest you keep the family kitchen lighter at home where it belongs. Strike a REDBIRD on a nearby rock and spark some interest in your direction... Defy the norm and go ahead... play with fire. To find more about redbirds visit www.REDBIRD.com


The REDBIRD MANIFESTO

R E D B I R D matches

testimonials

about

purchase

If you’re looking for a romantic match you’ve certainly found it in its crudest form. Unlike any other match website we will actually light your fire. We are the perfect match. These strike anywhere matches are water resistant and light on any textured to rough surface. REDBIRDS’s also don’t contribute to the global garbage situation. So, in layman’s terms, we’re going GREEN... Even though we’re Red.

contact

The REDBIRD MANIFESTO If you’re looking for a romantic match you’ve certainly found it in its crudest form. Unlike any other match website we will actually light your fire. We are the perfect match. These strike anywhere matches are water resistant and light on any textured to rough surface. REDBIRDS’s also don’t contribute to the global garbage situation. So, in layman’s terms, we’re going GREEN... Even though we’re Red.

REDBIRD matches

testimonials

about

purchase

contact

R E D B I R D matches

testimonials

about

purchase

contact

beyond print ambient, web and promotional designs. add your story


redbirds

DO IT a ny w h e r e .

strike here

i like it rough.

P L AY WITH

FI R E

R E D B I R D


Advertising Portfolio