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Project Research Fashion Communication

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Contents Introduction Methodology Concept Chapter 1 The product Target Audience Competition Chapter 2 Research on the beneficial effects of napping Market environment and location Luxury market research Chapter 3 Enhancing the brand Consumer motivation Chapter 4 Promotion and advertising Achieving the sleep siesta experience Chapter 5 Future Expansion The Collaboration The Service Conclusion 3

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Introduction The aim of the research project is to explore the benefits of sleep and how this could be introduced to a working situation. The outcome will be a service that could be introduced through members clubs, business institutions or places of work. The target audience is aimed at senior managers, executives and generally high achievers. This project will explore and understand the lifestyle and demands of high earning typical business men and women in the UK. It will concentrate on helping to create a place of rest during their busy hectic lifestyle focussing on the needs of napping and reducing stress levels in the working environment. Research has been previously carried out which clearly shows the benefits of short periods of sleep during the day. “Dozens of small medical studies have shown that napping for about 30 minutes to an hour in the early afternoon increases a person’s productivity and alertness up to 2 hours.”[1] Drowsiness on the job actually has cost U.S. businesses $18 billion this year in lost productivity according to a recent report in the Minneapolis Star Tribune.[2] The aim is to come up with an innovative sleeping environment where heavy scheduled, high stress working people can come and take a short term rest, to revive and re-energise themselves to carry on working to their highest possible ability.

[1] http://www.medicalnewstoday.com/releases/4636.php [2] http://www.startribune.com/blogs/130363838.html 4

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Methodology The primary target of this project will be to gain an insight and wider understanding of the target market, looking into sleep patterns, stress levels and the amount of spare time a person will allow themselves, to take a nap during the day. This will help identify future demands for the service and will examine a need for experiential sleeping environments in order for the target market to want to use this alternative sleeping aid. A series of primary and secondary research will be carried out to achieve enough information on why there is a market for this service. Primary Research: Focus groups Interviews Questionnaires Surveys Secondary research information will be gathered through books, articles, journals, web pages, videos and Mintel. This will look into why taking short periods of sleep throughout the day is so important and how this can improve working environments and individual productivity.

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The Concept The concept for this project is to offer a sleeping aid during the day for high working professionals who work in high stress environments who need a place of rest and re-vitalisation. The sleeping aid service will ideally be in a room located in a suitable place in London’s city centre. The service on offer will be of high class, high standard and something never been seen before on the market. It will involve innovative products and creative design layouts to generate an attraction to all its customers. The concept is going to be called “The Siesta Suite.”

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Chapter 1 The Product

Metronaps is the only manufacture in the world that creates this new innovative idea to sleeping called the “energy pod.” The energy pod solves a contemporary problem to working environments as most companies don’t allow space for employees to re-energize or rejuvenate. This results in having tired employees who are not working to their full capacity which can potentially cause a decrease in productivity possibly losing money for that business. Based on two years of research and thousands of design hours Metronaps has created the product that can quickly and effectively enhance energy therefore creating a market for this product and service. The product is a reclining chair with a domed shape roof that elevates up and down over the persons head putting them in their own world of darkness. The chair is slightly raised at the feet to improve circulation and encompasses a built in timer as well as a Bluetooth sound system so the person can relax to ambient music. At the end of the rest a combination of light and vibration will awaken the sleeper to a new re-energized state leaving them to return to their work place in a new state of mind. Metronaps regards itself as the “most pioneering and innovative leader in provision of mid-day rest facilities.” [3] This is backed up by people’s opinions through questionnaires and surveys saying how good the product is. The human resources manager from Proctor and Gamble said “Our employee survey results on the Metronaps service have been very positive and we have been very satisfied. Improving employee energy and well-being through power napping is a real and important opportunity.” [4]

[3] http://www.metronaps.co.uk/pages/view/profile [4] http://www.metronaps.co.uk/pages/view/testimonials 8

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Target Audience

As the primary aim for this project is to target the right audience to the specific product or service, thorough research was undertaken to gain a wider insight into the understanding of who the target market were going to be. Research on London’s social statistics showed the population is set up into eight distinct types and mind sets using a set of psychological traits and key demographics that create consumer behaviours. These are innovators, achievers, experiencers, believers, strivers, markers and survivors. After researching into the product as being a re-energizing, re-vitalising tool the person using this service is more likely to be surrounded by high stress environments in their day to day careers. These people are going to be hard working, high intensity, trying to achieve over the expected fitting into the category of achievers and strivers. Achievers being acquisitive and materialistic, aspiring to what they see are symbols of success, including things and experiences. Strivers are attaching importance to image and status, as a means of seeking new and different things, setting their own targets to achieve. Specific research has been found that “working in front of a computer for 6 to 8 hours a day can cause productivity to decrease down by 30%. When working in these conditions a 20 minute minimum midday nap can bring productivity back up to 100%.”[5] People who work in high intensity computer related environments are going to be a big focus. As this service is going to be on offer in the luxury category, due to the price and exclusivity, the consumer needs to be able to hold the right amount of disposable income to be able to afford the service first hand. More than likely this customer is going to fall in the social group A and B. Social class A being upper middle class, higher managerial, administrative or professional. Social class B being middle class intermediate managerial, administrative or professional. After carrying out a number of focus groups I was soon to find out that the younger generation 20-28 year olds who still may be in the achievers and strivers category would not be an appropriate audience to target for as they generally don’t have the same financial benefits and tend not to be a member of a prestigious club. Also in the focus group 1, candidate 4 who was a young achiever financially capable of affording the service said “I would rather go to the gym and re-energize myself in an active way rather than spending time going to sleep.” As this was only one person saying this in my focus group and the only one of that age further investigation was undertaken. After researching into the top 5 gyms in London city centre and their peak times it soon became apparent they were always very busy on lunch breaks with young professionals specifically coming to work out. So the conclusion was that younger associated business people tend to become less tired and would rather use their free time to go exercise and re-vitalise themselves in an energetic way, so Siesta Suite would not be aimed at that target market. After carrying out in depth research, men and women who fall in the achievers and strivers category as well as being in social group A or B between the ages of 28-60 will be the preferred target audience. [5] http://www.bukisa.com/articles/3907_computer-make-you-tired 11 Louise Domaille De 0929


Competitors Research has proved that right now there is no company in the UK offering a temporary sleeping service through the means of the energy pod therefore creating a market for this service. Although The Siesta Suite’s concept is original to what anyone else is doing on the market right now, there are a few possible competitors existing in the sleeping market such as travel lodges, hotels and B&B’s. As the Siesta Suite concept is about sleeping, hotels and travel lodges are the main competitors. Hotels especially can offer first class service and luxurious accommodation. Travel lodges on the other hand can offer instant booking at cheap prices. Hotels can hold great brand recognition due to having longevity and often hold a huge percentage in repeat customers. However Siesta Suite may sit in the same field as the sleeping relation category they honestly stand alone. Siesta Suite offers the service for day time napping at any time, seen as a temporary sleeping zone for those who need it specifically targeting at a business person. Hotels and travel lodges tend to only allow check in times at certain points in the day. Siesta Suite fills this gap by offering a twenty four seven sleeping environment. Another competitive field that is going on around the idea of napping at work are that some large base companies are already offering sleeping spaces for its employee’s as they have come to find that letting their workers rest has great advantages. Companies such as Google are doing this and have come out as being the best company to work for in recent surveys. “Google’s solution to workplace fatigue appears to be a preferable alternative to lunchtime car naps or sneaky cat naps in the bathroom stalls. It’s good to see the world’s most influential tech firm notice the building scientific evidence of the performance benefits of napping.” [6]

[6] http://sleepeducation.blogspot.com/2010/06/energy-pods-let-google-employees-snooze.html 12

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Chapter 2 Beneficial effects on napping in a working environment Naps in general can maintain and improve subsequent performance, physiological and subjective alertness and mood. Naps can have adverse effects on these factors immediately upon awakening. Throughout a full day at work of up to ten hours your body can work over time and tiredness can be a well-known trait, employees tend to push themselves through this state of mind and sub consciously limit their productivity. Bupa have found that “workers feel too busy to even take a proper lunch break and rather than achieving more, working through lunch results in lowered productivity with half of workers working less effectively in the afternoon. This leads to almost 40 minutes of lost working time, equating to losses of £50 million per day.”[7] “People, who fight midday fatigue, see their productivity and mental acuity decline. All of their energy is going into staying awake at their desk.” Anthony (2000 page 67) According to the national sleep foundation poll, about half of UK employees surveyed reported that sleepiness interferes with the amount of work they get done. Workers reported that the quality and quantity of their work is diminished by about 30 per cent when they are fatigued. Napping is a natural no cost way to increase worker productivity. Companies need to give their employees the choice and time to be able to take the chance to re-energise and be back at that normal working capacity. From the second focus group carried out candidate 3 opposed the thought that “sleep is critical for just about every aspect of our functioning day and that it is hard to imagine any aspects of our lives that aren’t influenced by sleep.” By offering The Sleep Siesta service this problem for fatigue in the working environment can be fixed, people will have a safe sound comfortable place to rest and re-energize ready to go back to work.

[7] http://www.yourdocmedical.co.uk/news 14

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So from this pie chart it shows that there is clear evidence that working people don’t get enough sleep. A whole 68% of people get under seven hours when the recommended time of sleep should be at least eight.

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Market Environment and Location After in depth research into the target audience, finding out the location of where this group of people worked was a key point. Research showed that the higher earning group of target customers seemed to be located in the big city centres and the most major corporate head offices are located in London. As these corporate buildings are so wide spread across London’s big city centre a certain district area was located where a concentrated group of corporate workers could be found. This turned out to be London’s financial district. Further research was then carried out to locate certain members clubs that were situated in or near the financial district and how popular and respected they were as a members club. It then became clear that the big branded members clubs had a great location right in the contours of the financial district area.

Luxury Market Research Currently the luxury market is constantly on the increase, the demand for luxury products and services seem insatiable. In the last decade it has been the most robust market resulting in a good area to start up a business and to create a new brand. Customers who fall into this higher class category are increasingly value driven and more and more demanding of superior services, intelligent communication and a personalized understanding of their wants, likes and desires. However it’s not just a case of offering a good service there are many other concepts that come into action. It’s a mix of social and business. Every facet of the marketing mix is important which are PR, advertising, loyalty programmes, direct marketing, collaboration and partnerships. This is what Siesta Suite shall encounter to create customer recognition. What the luxury customer wants is “one to one, personalized, high tough, highly customized marketing which demonstrates understanding of their needs, wants and values.” [8]

[8] http://www.nucifora.com/art_272.html 16

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Chapter 3

Enhancing the brand A brand is so much more than a slogan, it’s a promise to its customers offering a high quality service and an experience they won’t forget. To create interest in the Siesta Suite brand the first step will be communicating the message of how important day time napping is through means of advertising and promotion in social media. This will hopefully make potential customers believe that the Siesta Suite service is going to benefit them, potentially bringing those customers through the door. When through the door the customer needs to associate the interiors, the ambience and the service with the Siesta Suite brand. This will be carried out with the simplicity of its interiors and the use of the high tech energy pod chairs. As this service is going to be in a number of members clubs repeat branding is highly important to create the association with the customer. The interiors, service and atmosphere needs to be exactly the same throughout so the customer starts associating the smells, colour, and attention to detail with the Siesta Suite brand. This all comes down into creating a profitable customer base and maintaining a level of repeat customers. “When a brand has a strong name and loyal customers, it builds worth, or brand equity and achieves “top of mind” name recognition.”

Consumer motivation

The strategy for consumer motivation is all to do with the need, feelings and desires. It is understanding and knowing what the customer wants out of the brand and service, creating one on one relationships with them so they feel they are receiving a personal service. The way Siesta Suite can create this mood is through a number of ways. An email service will be set up so if any of the customers have any queries, questions or preferences they can get in contact with us straight away and action will be undertaken. To attract a customer to return and use the service again a promotional offer will be available to them to try and lure them back. Creating one on one relationships will be key, for instance repeat customers will be known by their name, offered their favourite drink and will be given a loyalty card which gives them the opportunity to use this service in another member’s club of their choice not just their own. Attention to detail is so important and knowing their personal preferences will increase customer retention. Researchers in consumer behaviour have come to find that “consumer motivation, ability and opportunity exert a powerful influence on a consumer’s acquisition, usage and disposition in decisions on buying and more than likely results in a positive outcome.” Hoyer and Macinnis (2008 page 45) 18

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Chapter 4

Promotion and advertising Promotion and advertising is going to be vitally important when it comes to starting the Siesta Suite because no one has heard of the company or understands the brand. So from focusing on the target audience I am going to aim my promotional advertising in supplements that business men and women read such as Business Week magazine, Entrepreneur Magazine and the Economist. Throughout the higher class member’s clubs that I am aiming at through London offer their members a monthly magazine type newsletter which lets them know about events, promotions and news that is going on so advertising in there supplement will hopefully create interest among my target audience. Finally advertisement will take place through social media as it is cheap and starting funds are relatively low. Hopefully this will create some sort of hype of this new and innovative way of napping and the message throughout the advertisement will be the importance of taking naps and how it can crease productivity as well as personal health. When it comes to promotion all club members will have free access to the Siesta Suite in their own members club. Business men and women outside of the club will have to pay a small fee but will be offered a 50% off coupon when they return for the second time. This all relates back to consumer motivation and getting them through the door, creating interest which ultimately results in profit and brand enhancement.

Achieving the Sleep Siesta experience

Offering a great experience is going to be the most important factor as the concept is relatively simple so the customer needs to feel as though this idea is out of this world not just a bed in an empty room. The way Siesta Suite can do this is through its customer service making sure the energy pods are in outstanding condition before usage and all components are working. The next factor to offer is that the room is silent and making sure the customer is comfortable and at ease because predominantly that is what Siesta Suite is offering the resting experience. And finally offering luxury and making the customer feel like this is an opulent experience and almost exclusive to them, this will create a sense of uniqueness with the brand. Experiential branding can make a company as it creates an excitement about the brand. “The image of cutting edge experience can successfully promote a brand when utilized to create an attraction that invites the consumer to more fully understand what the brand stands for.� Lieberman and Esgate (2002 page 289)

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Chapter 5 Future Expansion

The plan for expansion is already being thought of as there are a few markets this brand could grow into. As this concept s aimed at the business world and has potential customers in this field why not just install the siesta suite in big office buildings. Research proves this is already working in the sates for various companies such as Google and Cisco. The concept would be pitched to the companies encouraging businesses to offer its staff an instant resting facility, the Siesta Suite will be installed in a room in the business building, ready to use on demand by the colleagues. Also another extended idea is to collaborate with luxury airline services such as Virgin and Emirates; they offer a car service to their first class and business class clients to a location of their choice. As flying is a tiring and strenuous experience especially when juggling it with a full time job going from meeting to meeting, a popular thing to do is take a rest when arriving to the preferred location so the idea is for the car service to drive the client to the members club where they can peaceful rest and unwind becoming energized and awake for going back to their working environment.

The Collaboration To get Siesta Suite the best chances of succeeding , keeping costs low and the easiest way of getting the brand known to the right market of people, a franchise will be set up with various members’ clubs around the city of London. This allows for the quality and exclusivity that the member’s clubs stand for to be portrayed through the Siesta Suite brand. The franchise is a good alternative for when expansion comes along as the concept can be easily duplicated throughout other locations keeping strong brand awareness, which is a major key to the company. The advantages for this set up come down to a good track record of profitability, moderately easy to operate, and relatively inexpensive to function which are three key elements that are needed for the start-up of the business as funds will be low and the staff capacity won’t need to grow. The way this will work is that a franchise agreement will be set up with each individual members club for a one year contract. The service idea will be sold to the members clubs; they will then own the outlet they run but how the service is marketed and sold is the choice of Siesta Suite.

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The Service Good customer service is all about offering quality, efficiency and trust to all clients which will all in all bring customers back to re-use the service over again. It will also allow the customer to leave happy enough to pass positive feedback about the business along to others. Siesta Suite will offer all its customers a sound experience, giving them a silent place of rest and the privacy they require. As the Siesta Suite will be located in member’s clubs a variety of other services will be on offer to them widening choices giving alternative ways of luring in the customers. As customers will never of experienced or know anything about this specific service, advertisement and promotion will be the key. Members of the clubs will have free access and no additional fee. However customer who don’t have a membership can still use the siesta suite but for a small fee and customers who keep returning will receive a loyalty card and certain promotional offers creating a good customer profile. The service will be of high quality offering a luxury experience. “The lifeblood of any company is repeat business. Expanding the customer base is vital. This means companies not only have to attract new clients or customers but also must keep existing ones. Quality customer services helps make this happen.” William.(2003) Chapter 1 page 12.

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The Conclusion This service is offering an alternative to expensive hotel rooms, uncomfortable lunch break sleeps in the office, sleeping in your car and travel lodges. It’s a place of temporary sleep for high flying professionals, full time managers, or members who are on a different time zone. It’s also offering a service that fits into the lifestyle of its client; this service is going to be available at 24 hours a day, 7 days a week. For one month from installation an expert from the Siesta Suite team will be sent to the specific members club to train staff in this field and explain how the sleeping pod is used and sleeping advice. The experts are also sent to engage its audience into the using the sleeping pod and the huge advantages of why taking a nap can be so important. For the first month of installation Siesta Suite will offer an interactive check in check out service on each individual pod to receive information on average times of how much each pod is being used to calculate if more or less pods are needed in each room and for further analysis when installing into new members clubs. All these elements will only add to the customer experience and will aid in bringing them closer to the brand. The Siesta Suite will be able to offer its customers a unique sleeping experience one they have never had before. The main objective of this research document was to understand the needs and demand of the business person and the types of services they need. The research document has explored the demand for this sleeping experience and has come to find the market for the Siesta Suite is most definitely there.

Word count with referencing 4437 Word count without referencing 4036

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Picture References Pic 1 http://www.stylehive.com/bookmark/metronaps-energypod-153157 Pic 2 http://jscms.jrn.columbia.edu/cns/2008-02-19/gaines-sleepatwork/story_syndication.html Pic3 http://www.google.co.uk/imgres?q=metronaps+in+companies&um=1&hl=en&biw=134 1&bih=920&tbm=isch&tbnid=w2zvNpkg10hjMM:&imgrefurl=http://metronapsuk.blogspot. com/&docid=y-uUvYjMdNPic 4 http://1.bp.blogspot.com/_w_yYw5TkL00/TCTdSOcisvI/AAAAAAAAAAs/JHDHPvg0wbU/ s400/googlenap.jpg Pic 5 http://graphics8.nytimes.com/images/2008/09/28/business/28proto.xlarge1.jpg Pic 6 http://www.reshapethenation.com/blog/images/posts/man-sleeping-at-desk.jpg Pic 7 http://www.reshapethenation.com/blog/images/posts/man-sleeping-at-desk.jpg Pic 8 http://factoidz.com/handling-stress-what-foods-to-avoid-when-you-are-stressed/ Pic 9 http://www.stylesage.co.uk/wp-content/uploads/2010/07/Dunhill-21.jpg Pic 10 http://rpmedia.ask.com/ts?u=/wikipedia/commons/thumb/2/28/Athenaeum_Club%2C_London_-_Nov_2006.jpg/120px-Athenaeum_Club%2C_London_-_Nov_2006.jpg Pic 11 http://images.hotels-world.com/2//org/140/hotelPhoto/9718_St_James_Hotel__Club.jpg Pic 12 http://members.quintessentially.com/insider/uploads/2010/08/8Members_main3.jpg Pic 13 http://lds.localdataimages.com/large/1002/10029759.jpg 24

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Picture References Pic 14 http://www.professionaljeweller.com/pictures/gallery/Graff/graff_storenewbondst89756805.jpg Pic 15 https://www.the-ivyclub.co.uk/_img/pics/portal1.jpg Pic 16 http://www.soundtribelive.com/communities/4/004/006/868/374/images/4523611212_pre.jpg Pic 17 http://www.alfredslondon.com/images/main_logo.gif Pic 18 http://www.strongmail.com/marketingroundtables/uk/images/copy/eight_logo_large.jpg Pic 19 http://www.arunaseth.com/wp-content/uploads/2011/02/home_house_logo_silver.jpg Pic 20 http://seeyou2nite.com/backend/upload/Jalouse-logo.jpg Pic 21 http://www.stedmundsbury.gov.uk/sebc/work/images/Institute-of-directors-logo_2.jpg Pic 22 http://www.ecufilmfestival.com/wp-content/uploads/2011/06/EMC-logo.jpg Pic 23 http://www.gaugust.com/2011_07_01_archive.html

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References Books Derment, William. and McCarthy, Jeff. (March 2006) The Promise of Sleep Bennett, Arnold. (April 2009) How to live on 24 hours a day Carskadon, A, Mary. (August 2002) Adolescent Sleep Patterns: Biological, Social and Psychological Influences. McKenna, Paul. (January 2004) I can make you sleep. Trimborn, Evelyn. and Stone, Carolyn. (June 2008) The importance of sleep for your health and weight. Horne, James. (1946) Why we sleep: the functions of sleep in humans and other mammals. Anthony, Bill. and Anthony, Camille. (1999) The art of napping. Burdette New York, Larson. Rossi, Maria, Ana. and Quick, Campbell, James. and Perrewe, Pamela. (2007) Stress and quality of working life. Dugan, Anne. (April 1998) Franchising 101 The Complete Guide to Evaluating, Buying and Growing Your Franchise Business Martin, B, William. (2003) Quality customer service: how to win the customer Schmid, Jack. (2000) Creating a profitable catalogue. Chicago Hoyer, D, Wayne. and Macinnis, J, Deborah. (2008) Consumer behaviour. Lieberman, Al. and Esgate, Patricia. (2002) The entertainment marketing revolution. Upper saddle river, New Jersey Websites http://www.nucifora.com/art_272.html http://www.metronaps.co.uk/pages/view/profile http://www.metronaps.co.uk/pages/view/testimonials http://www.bbc.co.uk/science/humanbody/sleep/articles/whatissleep.shtml http://news.bbc.co.uk/1/hi/magazine/3631040.stm http://management.about.com/cs/people/a/NappingatWork.htm http://www.inc.com/articles/201108/sleeping-on-the-job-should-your-employees-take-naps.html http://www.britishsnoring.co.uk/sleeping_on_the_job.php http://www.pamelathompson.com/pamela/designer.php http://www.designbuzz.com/entry/coolest-sleeping-pods-for-some-serious-napping-job/ http://thewondrous.com/worlds-20-craziest-hotels/ http://www.japan-hotels.net/hotel-asia/japan/kyoto/nine-hours-kyoto-teramachi/ http://www.businesslink.gov.uk/bdotg/action/detail?itemId=1073791408&type=RESOURCES http://en.wikipedia.org/wiki/Franchising http://www.designbuzz.com/entry/coolest-sleeping-pods-for-some-serious-napping-job/ http://www.guardian.co.uk/culture/2010/jan/24/iphone-app-sleep-cycle-skidelsky http://mdlabs.se/sleepcycle/howitworks.html http://en.wikipedia.org/wiki/London http://www.nucifora.com/art_272.html http://www.luxuo.com/luxury-trends/luxury-market-emerges-from-global-recession.html 26

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References http://www.cartoonbarry.com/2007/02/nap_time_at_work_sleep_nap_pod.html http://www.bettersleep.org/mattressology/sleep_stats.asp http://www.bupa.co.uk/individuals/health-information/directory/w/stress-workplace http://helpguide.org/mental/work_stress_management.htm http://www.direct.gov.uk/en/Employment/HealthAndSafetyAtWork/DG_10026604 http://experteer-blog.co.uk/working-through-lunch-costs-uk-businesses-almost-50million/ http://www.yourdocmedical.co.uk/news_corporate/209 http://en.wikipedia.org/wiki/Break_(work) http://www.pickthebrain.com/blog/why-the-9-to-5-office-worker-will-become-a-thing-of-thepast/ http://www.mergersandinquisitions.com/investment-banking-analyst-life-worst-day/ http://20somethingfinance.com/american-hours-worked-productivity-vacation/ http://www.businesslink.gov.uk/bdotg/action/layer?topicId=1074014258 http://upload.wikimedia.org/wikipedia/commons/f/f6/City_of_London_skyline_from_London_ City_Hall_-_Oct_2008.jpg http://www.londonmarketresearch.com/ http://www.ipsos-mori.com/ http://www.treelondon.com/ http://www.marketingweek.co.uk/high-class-brands-put-on-an-approachable-face/3016348. article http://www.businessballs.com/insomnia_sleep_disorders_aids.htm http://www.chemistdirect.co.uk/sleeping-aids_c_410.html http://sbinfocanada.about.com/cs/marketing/a/targetmarket_2.htm http://books.google.co.uk/books?id=6kRx2W34lGAC&pg=PA56&lpg=PA56&dq Journals Blackwell, Wiley. (Sept 2010) Swets online content from European Sleep Research Society, Full collection. Parkinson, Jonathon (Feb 2011) The benefits of napping on the job [online] Available at http:// www.medicalnewstoday.com Yahoo Finance (April 2011) Napping gets a nod at the workplace Pay Scale (Sept 2011) Napping at work is good for your heart Rosekind, M. R (1995). Alertness Management: Strategic Naps in Operational Settings. Sleep Research Society, 4, 62-66 Nora Rivenbank, Celia. (August 1995) Snooze flash! Napping on the job is good for productivity, experts say. Star Tribune Minneapolis. ISSN: 0895 page 02.E Lorrayne, Anthony. (1998) Asleep on the job. St John’s Telegram. ISSN: 1487-6019 page B.1.FRO 27

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Louise Domaille

The Siesta Suite  

A development research plan of a new innovative sleeping creation.

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