Typefaces and tone Typefaces can convey a whole range of messages and feelings, so take care when choosing yours. Chunky, blocky typefaces are loud and powerful. People will tend to read them in a shouting voice. They grab attention and are used a lot for product adverts. Script typefaces convey elegance and lightness, and are generally used to give an impression of quality and class, love and beauty. Typefaces with smoother edges and rounded corners are more fun and joyful, compared to serious (mainly serif) typefaces that have a lot of regular, straight lines. Hand-drawn typefaces communicate a wholesome and organic feeling, and are likely to be interpreted as friendly.
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