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HELLO, WE ARE LOSAN! IT'S TIME YOU GOT TO KNOW US A LITTLE MORE!


00 LET'S START! 01 HISTORY AND KEY FIGURES 02 CORPORATE GOAL 03 MISSION 04 VALUES 05 HAPPY FASHION 06 OUR COLLECTIONS 07 CORPORATE SOCIAL RESPONSIBILITY


00 LET'S ¡COMENZAMOS! 00 START!

regalo! a¡un gift!

ESTOISES THIS UNGIFT REGALO A PARA TI FOR YOU DESCUBRIRÁS SOMOS YOU WILL GET CÓMO TO KNOW ABOUT US AND ABOUT WHERE Y HACIA DÓNDE VAMOS. WE ARE HEADED

Te contaremos un poco nuestra We are going to tell you ade little about historia, cuáles principios our history, howson it alllos started, the y valores nos definen y nuestra values thatque define us and our way of manera de hacer las cosas, nuestro doing things, our main goal as a

objetivo como compañía, company, our vision of thenuestra future, visión delcollections futuro, cómo what our are son like nuestras and the colecciones y los proyectos projects we participate in. en los que participamos.


01 HISTORY AND KEY FIGURES

let's start...

THE COMPANY WAS FOUNDED IN 1985 After over three decades of continuous growth and development, we are present in more than 40 countries, we have a turnover of 60 million Euro and our collections can be found in over 4,000 points of sale; and all of this

without losing the excitement we felt the very first day. Furthermore, since 2015 we are part of the Sonae group, a great multinational company that will help us to keep growing and achieving new goals.


02 CORPORATE GOAL

we want...

TO MAKE LOSAN BIGGER AND MORE RELEVANT FOR CONSUMERS (AND CLIENTS) WORLDWIDE Our future looks promising. Together we are creating an exciting project and adding value, always responsibly, for all the market players: consumers, clients, partners, employees, shareholders and society in general.


03 MISSION MISIÓN

we queremos... want...

TO OFFER OUR CLIENTS AND CONSUMERS FASHION WITH THE BEST DESIGN/QUALITY/PRICE RA CREATING COLLECTIONS WITH AN INTERNATIONAL S DESIGNED IN SPAIN AND MA RESPONSIBLY, OFFERING EVE AFFORDABLE, CASUAL AND LAID-BACK CLOTHES FOR ALL OCCASIONS.


ATIO,

SCOPE ADE ERYONE D


04 VALORES VALUES

entonces... so...

WHAT AR Para nosotros es tan importante lo To us, what wecomo do isel just as important que hacemos cómo lo as how weNuestros do it. Ourvalores values nos define hacemos. us and are definen y sereflected reflejan in eneverything todo lo que we make andydevelop, both in tanto long construimos desarrollamos,

en proyectos estratégicos a largo plazo term strategic andsupuesto, our day to como en el díaprojects a día y, por daylaactivities, andlos of course, in the en relación con consumidores, relationship with consumers, clients, clientes, colaboradores y sociedad partners and society in general. en general.


RE WE LIKE?


04 VALUES: FUN AND CREATIVITY

we are

FUN AND CREATIVIT The UN Committee on the Rights of the Child acknowledged that ‘play and recreation contribute to all aspects of learning, they are a way of participating in everyday life and have an intrinsic value for children, due to the enjoyment and

pleasure they cause’. We have made this acknowledgment our motto, and that is the reason why our children's collections are full of fun, bright and comfortable garments, all of which are also playground friendly.


TY


04 DIVERSITY 04VALUES: VALORES: MULTICULTURALIDAD

we are somos

DIVERSITY Our team is made up of over 200 workers from almost 20 different countries. This cultural diversity does not exist only in our offices, but it is

also present in those who wear our clothes: Losan's collections can be found in 4 continents.

Nuestro equipo está compuesto por más de 200 trabajadores pertenecientes a casi 20 países distintos. Pero esta diferencia cultural no está sólo en nuestras oficinas, sino que la encontramos

también entre quienes se visten con nuestra ropa: las colecciones de LOSAN pueden encontrarse en 4 continentes.


Y


04VALUES: VALORES: RESPONSABILIDAD 04 RESPONSIBILITY

we are

RESPONSI We consider us much more than just a fashion company; It excites us to think that our daily work in addition to a CSR program may have a positive impact on the people and make a better world. Due to this commitment, in the last few years, we have implemented an

internal system of values, and a code for suppliers, as well as developed a project of investments in social programs. With these programs we want to give back to society some of the value that our partners, suppliers, clients and consumers give us, in order to keep growing together towards a better future for everyone.


IBILITY


04 VALUES: TEAM

we are

TEAM We form a solid team with our clients, partners and suppliers because we believe that creating, maintaining and boosting stable and

long term relationships is the best way to carry on growing together, as we have been doing for the last 30 years.


05 HAPPY FASHION

WHAT IS

SO

FASHION DESIG EXCELLENT DESIGN/Q COMFORTABLE CLOTHES WITH A FOR EVERYONE AND

+

FUN AND C DIVER RESPONS TEA


O,

?

GNED IN SPAIN QUALITY/PRICE RATIO A CASUAL AND CAREFREE STYLE FOR ALL OCCASIONS

+

CREATIVITY RSITY SIBILITY AM


06 OUR COLLECTIONS

06 NUESTRAS COLECCION

nos gusta d

ยก HA HAPPY FAS FASHION FOR EVERYONE!PAR we like designing


COLOR AND FUN FOR ALL AGES

Our collections are designed in Spain. días y todas las They ocasiones, are made up of a wide range of 16, divididas en las products reaching more than 1,500 pieces ones: recién nacido per season. LOSAN launches two yearly ebé (6 a 24 meses), collections, all of which have an excellent os) y junior (8 a 16 años). design/quality/price ratio: our spring/summer and fall/winter collections.

Casual and effortless wear for every day and every occasion, from sizes 0 to 16, divided in the following categories: new born (0 to 9 months), baby (6 to 24 months) infant (2 to 7 years) and junior (8 to 16 years).


06 OUR COLLECTIONS

Man&Woman collections

OS OUR ES...ORIGINS... O AND MUCH MORE CASUAL WEAR FOR MEN AND WOMEN

At LOSAN we began designing collections for men and women and we continue to do so. We develop 500 references per season, as always, designed in Spain; we offer casual fashion, with a contemporary design: comfortable clothes with a vibrant character.


07 SOCIAL CORPORATIVA (RSC) 07RESPONSABILIDAD CORPORATE SOCIAL RESPONSIBILITY (CSR)

trabajamos we work

RESPONSIBLY DIFFERENT COUNTRIES, ONE SAME GOAL: TO CREATE WEALTH TOGETHER.

DIFERENTES PAÍSES, UN MISMO OBJETIVO: CREAR RIQUEZA JUNTOS. As we wantuna ourproducción suppliers to partake Queremos ética por in ethical production, we have parte de nuestros proveedores, a code of conduct in the yimplemented para ello, implantamos un código factories we work with, infábricas order toque de conducta en nuestras protect tanto children workers in the protege a laand infancia como a los countries where wepaíses are present. trabajadores de los en los que Looking presentes. out for children's wellbeing estamos Buscar el bienestar is part of our identity: de los más pequeños es Consequently, una de we collaborate with organizations such nuestras señas de identidad.

Por eso,Children's colaboramos con and Save the as SOS Villages organizaciones Aldeas Children to helpcomo children who are in Infantiles SOS y Save the Children difficult situations. para ayudar a niños que se encuentran en Notsituaciones only do wedifíciles. want to achieve the No sólo queremos conseguir el mejor best product possible at a great price, producto a un gran precio, sino but we areposible also very excited to think que que podemos thatnos we ilusiona can givepensar back to society part devolver la sociedad parte de lo of what itagives us. que ella nos da.


07 CSR: CODE OF CONDUCT

this is our

CODE OF CONDUCT At LOSAN, we are committed to responsible work. We always seek the best quality/design/price ratio, but keeping in mind those who work with us. Thus, we have created our own code of conduct, adjusted to our company's values, where teamwork and respect for others come first. At LOSAN, we are committed to society. We collaborate with

manufacturers and suppliers that share our values and views. We grow together not only economically, but also socially. That is why our partners do not hesitate to comply with our own code of conduct, made up of five points:


1. PROHIBITION OF CHILD LABOR 2. REGULATION OF WORK HOURS AND SALARY 3. PROHIBITION OF ANY KIND OF DISCRIMINATION 4. GOOD WORKING CONDITIONS AND SAFE FACTORIES FOR THE WORKER 5. FREEDOM OF ASSOCIATION


07 CSR: SOS CHILDREN'S VILLAGES

our inspiration

THE WELLBEING OF CHILDREN At LOSAN we share the values of SOS Children's Villages: to look after children and teenagers in situations of vulnerability and insecurity, to boost their development in protective family environments. We completely identify with the family and education values of SOS

Children's Villages: that is why we are very proud to announce that in 2016 we have signed a collaboration agreement, contributing with our best knowhow: comfortable, modern and colorful clothes for the children and young people who participate in these programs.


07 CSR: RSC: SAVE THE CHILDREN

our nuestro aim objetivo

AN OPPORTUNITY FOR YOU Save the Children lleva casi un siglo Save the Children been fighting luchando por los has derechos de los for children's rights for almost a niños, intentando evitar situaciones century, working to decrease de pobreza, desigualdad y violencia situations ofpequeños. poverty, inequality con los más En LOSANand violence against children. At LOSAN estamos felices de unir nuestro we are happy to be able to collaborate nombre a esta organización, firmando en 2016 un acuerdo de

colaboración con un objetivo muy with this organization, signing importante: cuidar yby ayudar alan agreement a very aim desarrollowith de los másimportant indefensos a intravés 2016: to after those who are dellook proyecto “reading most vulnerable through the ‘reading camps” en 160 campamentos de 80 camp’ project in 160 camps of 80 escuelas en Bangladesh. schools in Bangladesh.


NOW YOUR TOGETHER W THE WOR


W IT'S TURN! WE CAN FILL RLD WITH


COLOMBIA Calle 94 a # 13-59, Of 201 Edificio Celta Bogotá Tel. +57 1 7038016 colombia@losan.com

MÉXICO

SPAIN MADRID Ctra. Fuencarral-Alcobendas, Edificio Auge 1 – 4ºA, km 12,2 28049, Madrid Tel. +34 913 446 800 losan.madrid@losan.com CASPE Ctra. Alcañiz S/N 50700, Caspe (Zaragoza) Tel. +34 976 639 000 losan@losan.com MATARÓ Ctra. Barcelona km 88, Esc B – 1º, 08302, Mataró (Barcelona) Tel. +34 937 414 977

ITALY

LOSAN.COM

A&P Service Viale Gran Sasso, 11 20131, Milano (Italia) Tel. +39 02 20248815 italia@losan.com

Calle Nazas 171 Colonia Cuauhtémoc Delegación Cuauhtémoc Ciudad de México c.p. 06500 Tel. +521 55 43 54 59 62 mexico@losan.com

TURKEY Istanbul Dünya Ticaret Merkezi (IDTM) A3 Blok, No:40 Yeşilköy, Istanbul Tel. 0090 212-539 90 77 Fax: 0090 212-539 90 75 turkey@turkey.losan.com

POLAND Ulica Wrocławska 7 55-040, Bielany Wrocławskie Tel. (0048) 661 071 555 poland@losan.com

RUSSIA Leninskaya Sloboda 26 Business center Omega-2, korpus C, Office 230, 115280 Moscow Tel. +79636479843 russia@losan.com

Profile for LOSAN

Losan brandbook eng  

LOSAN Corporate Identity Guidelines

Losan brandbook eng  

LOSAN Corporate Identity Guidelines

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