The Fit Fashion Edit

Page 16

BEHIND LABEL

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N 1990, sitting on the floor of a small studio above a gym in the heart of Brisbane, Australia, Lorna Jane Clarkson cut her very first pattern. The inspiration? To make fitness wear that was fashionable. From here, what started out as a dream and a personal desire for in-Vogue aerobic outfits has seen Founder and Chief Creative Officer, Lorna Jane establish an Active Empire. In her world, active fashion goes well beyond the garment. A single stitch or thread can represent positivity, empowerment, confidence and change. Lorna Jane’s own influences have manifested two decades of designing and delivering collections for women to inspire purpose; to get up and move; to approach life from a new active perspective; and to believe in their ability to do and be great.

Calypso Sports Bra $62.99 Impulse Compression F/L Tight $89.99

The label’s unrivalled femininity quickly created a cult-following with a strong sense of belonging - and so the Sisterhood of Sporty Chic was born. It’s a revolutionary way of living where women are bettering their own lives one step, one outfit and one inspirational word at a time, and motivating others in their wake. Today the sisterhood waits with bated breath to see women the world over commence their initiation.

The world’s most awarded Activewear Label - including 13 shiny RAQ Fashion Awards LORNAJANE.COM 15.


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