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PORTFOLIO


a little bit about me...

I’m an ambitious Fashion Promotion graduate from the University of South Wales, with key interests in digital marketing, social media and graphic design. My course, industry experience and personal projects have allowed me to gain a valuable insight into the fast-paced fashion industry whilst developing my skillset. My degree has covered a wide range of fields, giving me an insight into: brand communication, buying, visual merchandising, fashion styling and photography, trend prediction and magazine production. In addition, I have developed my time management and organisational skills by adhering to tight deadlines. My portfolio illustrates my adaptable and creative approach to projects when working individually and as part of a team. The skills I have accumulated over the last few years have prepared me for future job roles and I am now eager to embark on a career that will give me the opportunity to continue to enhance my knowledge of the industry.


hello!

LORNA COLLINS e. lorna-ami@hotmail.com m. 07808649020 w. www.cargocollective.com/lornacollins b. www.girlinalbion.com

EXPERIENCE DIGITAL INTERN Fleur of England, Bristol (March 2015 - April 2015) • Writing blog posts and creating graphics • Creating social media content and regularly updating Facebook, Twitter, Instagram & Pinterest • Uploading new collections and tidying the back-end of the website • Researching marketing opportunities with brands and bloggers FASHION INTERN AX Paris, Manchester (August 2014 - September 2014) • Assisting with blogger outreach for possible marketing opportunities • Designing banners for the website and artwork for daily email newsletters

• Creating graphics for social media accounts and maintaining activity on all networks • Merchandising the show room for meetings • Assisting with photo shoots and styling • Creating regular content for the AX Paris Style Edit Blog OTHE R • In my spare time I run my own blog ‘Girl in Albion’, which covers areas such as fashion brands and beauty. I created this as an outlet for my own creativity through photography, writing and graphic design, which has given me the opportunity to work with brands such as ASOS. • Worked in the role of creative direction for Platfform ‘15, an annual magazine created by students at the University of South Wales.

E D U C AT I O N University of South Wales 2013-2016 BA (Hons) Fashion Promotion Sir John Deane’s Sixth Form College 2011-2013 A levels in Media Studies (A), Photography (A*) and Textiles (B) Winsford E-Act Academy 2006-2011 15 GCSES A-C including English and Mathematics REFERENCES Kara Tennant (Course Tutor) Kara.tennant1@southwales.ac.uk Olivia Tripp (Supervisor at Fleur of England) Olivia@fleurofengland.com (0117) 924 4177


a little bit about me...


contents

White Shirt, White Canvas p. 9

Trend Forecasting p. 21

Platfform Magazine p. 17

Final Ma jor Project p. 1

Hygge Retail Concept p. 13

Fleur of England p. 23

Photography p. 29

AX Paris p. 22

Bury Me In My Leather Jacket p. 19

Blog p. 27


01

final major project

MONKI BEAUTY: UK MARKETING

d i g i t a l m a r k e t i n g , s o c i a l m e d i a , b r a n d i n g , p h o t o g r a p h y, g r a p h i c d e s i g n


monki beauty: uk marketing

A self-initiated brief to create marketing strategies for Swedish fashion brand Monki’s range of beauty products, with the aim of increasing brand awareness throughout the UK. This included producing a strategic marketing plan, mini-magalogue and a fresh app and website design.

My final major project focused on combining my passion for digital marketing, graphic design and social media to effectively promote the brand and their beauty range. This involved carrying out research into the target

The detailed marketing plan documented a strategy to ensure Monki would grow as a brand in the UK, over Summer 2017. The plan covered areas such as brand analysis, pathways to the target consumer, promotional strategies, social media, blogger outreach and campaign monitoring. The main features of the promotional campaign were a UK-based consumer competition called ‘Nail It’ on the social media platform, Instagram. Integration of the updated Monki ‘nailbooth’ app allows consumers to personalise their entries with unique emoji-inspired stamps. Methods to promote the campaign were: UKspecific social media accounts, a multi-sensory launch event and geolocated Snapchat filters in the Monki London store. programs used: x photoshop x i l l u s t ra t o r x indesign

02

Research into the UK beauty industry suggested sales in the market were constantly on the rise. This predicted growth shows how fashion brands would highly benefit from placing an importance on promoting their beauty sectors. One of the brands missing out on this opportunity was Monki, a brand recognised for their innovative store concept and creativity in marketing. Monki introduced a beauty line in October 2014; however, this was not hugely promoted and takes up only a minor section online and in-store (November 2015).

market, competitors, graphic design trends and marketing campaigns.


03

final major project


monki beauty: uk marketing

04


05

final major project

A magalogue was created to generate interest around Monki and their beauty range and to encourage consumers to interact with Monki both online and offline, creating a more effective brand-consume relationship. The Monki beauty magalogue differs from the typical product catalogue, designed with a focus on vivid graphics and with magazine-like content to keep the target audience engaged. The magalogue features interviews with top beauty Instagrammers from the UK, a beauty trend forecast and a consumer competition, alongside information and tips on how to use Monki’s SS17 beauty products.


monki beauty: uk marketing

06


07

final major project


monki beauty: uk marketing

08


09

photography

W H I T E S H I R T, W H I T E C A N VA S

p h o t o g r a p h y, c r e a t i v e d i r e c t i o n , s t y l i n g


white shirt, white canvas

OUTCOME: I focused on translating the abstract art created by Winston Chmielinski into my outcomes. I was inspired by elements such as his love of nature and his messy aesthetic, which I recreated by layering scans of paint on top of one another to create unique compositions. programs used: x photoshop

10

BRIEF: To produce a series of photographic images based on an a piece of art, incorporating and styling a white shirt into the concept.


11

photography

p h o t o g r a p h y, c r e a t i v e d i r e c t i o n , s t y l i n g


white shirt, white canvas

12


13

buying & merchandising

HYG G E R E TA I L C O N C E P T

buying, merchandising, branding, retail, e-commerce


hygge

14


15

buying & merchandising

buying, merchandising, branding, retail, e-commerce


hygge

OUTCOME: ‘Hygge’ is a pop-up store that combines ten modern brands from around the world to create a Scandinavian experience, taking inspiration from their love of minimalism and clean design. This project included creating a brand logo, moodboards, a mock-up website and an app. programs used: x photoshop x g o o g l e s k e t ch - u p

16

BRIEF: To create a new fashion retail concept that trades via E and M commerce as well as in a physical retail space. To create a strong brand identity that is suitable for your target customer. Outcomes included a range plan, visual merchandising toolkit and floor plan.


17

magazine production

P L AT F F O R M : VI G NE T T E

creative direction, visual communication, teamwork


platfform: vignette

Platfform is an annual publication created by Fashion Promotion students at the University of South Wales. The Platfform 16 issue, ‘Vignette’, looks into the obscurities of everyday life within Cardiff and its surrounding areas.

programs used: x photoshop x indesign

18

Role: Creative Director I worked as part of a creative visual team to design the magazine layout, create an effective logo and put the finished magazine together in InDesign. This project involved working to a very tight deadline and keeping on top of schedule.


19

writing

B U R Y ME I N M Y L E AT H E R J A C K E T

creative writing


bury me in my leather jacket

You wake up to that dreaded sound of your alarm ringing and realise it’s 7am on a Monday morning, it makes you want to crawl back under the covers and hibernate for the rest of eternity. But life says you can’t. So you muster the courage to open your wardrobe and ponder over what to wear today, which item can transform you from hopeless bedhead to self-assured badass?

Initially created for utility for pilots in the First World War, it’s safe to say this jacket has been through a lot. 1953 brought around cult classic film ‘The Wild One’, featuring Marlon Brando as Johnny Strabler. The rebellious reputation linked with leather started right there and then, as he stood confidently in his jacket and motorcycle cap boldly testifying ‘nobody tells me what to do’. And with an army of tough guys dressed in leather behind him, who would? Of course, I can’t forget to mention Rebel Without a Cause James Dean, who I’m quite sure went to bed tucked away safely in his leather jacket. We can’t all have those sleepy come-

Brando and Dean were a huge influence on the ‘greaser’ youth subculture in the 1950s. Men created motorcycle gangs and wore leather jackets imprinted with their gang’s name. The jacket had the power to make greasers feel as brave and courageous as pilots in the world war. Although leather jackets were generally thought of as being masculine, daring women joined the gangs and proved to be just as tough. The 1980s punk movement then adopted the jacket, putting a DIY spin on it and further associating it with themes of rebellion. Accesorised with mohawks, safety pins and chains, the jacket was at it’s toughest stage of life. Joan Jett’s rock ‘n’roll exterior was all thanks to her deep love of leather. So deep that she even wrote a song about wearing it to her grave. Fast-forward to the present day, and it’s a wardrobe staple. A good leather jacket can last you a lifetime and it becomes irreplaceable with a little wear and tear. Those scuffs turn into memories of nights you let loose a bit too much; reminding you that maybe tequila wasn’t a good idea after all. It may not hold its menacing and rebellious image anymore but it can make me forget it’s a Monday morning, and that’s good enough for me.

20

Maybe it’s those perfectly fitting skinny jeans that make you feel like Kate Moss? Or that body-hugging red dress a la Marilyn Monroe? For me, it’s my trusty black leather jacket. It gives me that kick I need, encouraging me to make the day ahead count. A timeless, iconic piece worn by the likes of Sid Vicious, whose suicide note contained the words: ‘Bury me in my leather jacket, jeans and motorcycle boots.’

hither eyes but we can put our leather jackets on and pretend to be just as seductive. Right?


21

trend forecasting

TREND FORECASTING

As part of university briefs and my own personal projects, I have researched and created trend mood boards. I enjoy observing current and upcoming trends in fashion and beauty. For a university project, I was required to predict a future trend and compose a trend book and summary for Spring/Summer 2014. programs used: x photoshop

trend forecasting, g raphic design


industry: ax paris

A X PA R I S

As Fashion Intern at AX Paris, my daily duties consisted of: creating regular content for the AX Paris Style Edit blog, creating graphics for social media and maintaining activity online, assisting with photoshoots and styling, merchandising the show room for meetings, assisting with blogger outreach for marketing opportunities and designing banners and artwork for the website and email newsletters. 22

Skills: - Graphic Design - Creative Writing - Styling - Digital Marketing - Social Media - Meeting deadlines - Teamwork programs used: x a d o b e c re a t i v e s u i t e x m i c ro s o f t o f f i c e s u i t e x w o rd p re s s

digital marketing, social media, g raphic design


23

industry

FLEUR OF ENGLAND

g raphic design, digital marketing, social media


fleur of england

My daily job roles further enhanced my interest in social media, digital marketing and graphic design and allowed me to develop my skill set. The internship gave me a valuable insight into how a successful and fast-paced brand works.

24

During my placement as a Digital Intern at luxury lingerie brand, Fleur of England, my daily duties consisted of: writing blog posts, creating graphics, updating all social media platforms, managing the new collections and back-end of the website and researching marketing opportunities with bloggers and brands. Skills: - - - - - - -

Creative writing Blogging, SEO Graphic Design Social Media Digital Marketing Team work Time management

programs used: x photoshop x indesign x hootsuite x w o rd p re s s x w o rl d o n a h a n g e r x m i c ro s o f t o f f i c e s u i t e


industry

25

scan qr code to read

One of the promotions I worked on during my time at Fleur of England was the Spring Clean Edit, this involved producing a blog post, scheduling social media posts and working with the graphic designer to produce content for the newsletter. see here: http://www.fleurofengland.com/blog/2015/04/spring-clean-lingerie-wardrobe/

g raphic design, digital marketing, social media


fleur of england

26

social media updates


27

personal project

GIRL IN ALBION

scan qr code to read

g raphic design, writing, digital marketing, social media, seo


girl in albion

28

In my spare time, I run my own blog ‘Girl in Albion’ which covers categories such as fashion, brands, beauty and travel. I decided to start my blog as an outlet for my own creativity and to develop my skills in areas I am passionate about, such as photography, graphic design, writing and digital marketing.

my knowledge of basic html and css.

Throughout this process, I have learnt a lot about the importance of branding, how to create engaging content and marketing tools such as SEO. In addition, I have developed

programs used: x a d o b e c re a t i v e s u i t e x bu f f e r / h o o t s u i t e x google analytics x bl o g g e r

My blog has also given me the opportunity to work with brands to produce content. Some of these include: Boots, ASOS, My Pure and Motel Rocks.


29

personal project

GRAPHIC DESIGN

visual communication, layout


graphic design

30


31

personal project

PHOTOGRAPHY

p h o t o g r a p h y, e d i t i n g


photography

32


33

personal project

p h o t o g r a p h y, e d i t i n g


photography

34


Portfolio - Lorna Collins  
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