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Even

with

all

information available

the

advances

technology to

managers,

ineffieffective

in are the

communication

continues place in organizations. This

is

harmful

for

managers,

employees and organizations; can lead to poor performance, causing strain poor

on

personal

quality

relationships,

services

and

dissatisfied customers. For

organizations

to

be

efiintangible

effective

and

achieve

competitive advantage, managers at all levels need be good communicators.


This chapter describes the nature of communication and the communication process and explains why it is so important for all managers and their subordinates to be effective communicators. It describes the communication media available to managers and the factors they need to consider in selecting a communication medium for each message they send. It

considers the communication networks

that

organizational

members rely on, and explores how the advances in information technology have expanded managers’ range of communication options. The chapter describes the communication skills that help managers be effective senders and receivers of messages.

Communication is to share information between two or more individuals or groups to reach an understanding comĂşn.16 First and above

all,

much

no

rely

matter

on

how

electronics,

communication it is a human effort that brings

together

individuals

and groups. In Second,

there

is

no

communication if not come to an understanding common.

In

other

words,

when you call a business to talk a person with customer service or billing and divert


your call from one side to another with endless recorded messages and menus, if you hanging ends up frustrated, true communication has not been presented in the form appropriate.

Managers can increase efficiency to update the production process take advantage of new technologies and more efficient, and train workers to use and expand your skills. Good communication is necessary for managers to know new technologies, implement in their organizations, and train employees in the form of use. Similarly, improving the quality depends on the communication efficient. Managers need to communicate to all members of the organization the signified and importance of high quality and routes to reach it. subordinates. They need to communicate to their superior quality problems and suggestions to raise, and members of the

self-managed

teams

need to share their ideas for

improvement

Continuous

quality

together. Good communication can also support the process with the intention of

improving

the

responsiveness

to

customers.

When

it

has

authorized members of the organization which they are closer to consumers, as sellers in a store departments and banks-tellers to communicate needs and desires Customers managers, they can better


respond to those needs. In turn, managers they need to communicate with other members of the organization to determine the best to respond to changing customer preferences. Innovation, which often takes place in the cross-functional teams, also requires efficient communication. For example, members of one of

these

teams

who

develop

a

new

electronic

game

should

communicate well with each other to develop a game that customers want to play, that is attractive, interesting and fun, and can produce possible aftermath. Team members must also communicate with managers to get the resources they need to develop the game and keep them informed of its progress in the project. Innovation in organizations has taken place increasingly in the world, which affects an increasing importance of communication efficient. Efficient communication is necessary for managers and all members of

an

organization

increase

efficiency,

efficiency,

quality,

responsiveness to customers and innovation processes and thus gain a competitive advantage for the organization. For the Therefore, managers must have a good understanding of the process of communication achieve outstanding performance.

References Jones, Contemporary Management, Third Edition

The Communication and Management  

Chapter fifteen contemporary management book on communication and its relationship with business administration

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