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TIMELINE and calendar Campaign to be developed over a 6-month period before launch

1st Month JUNE Gather data and statistics

3rd Month JULY

5th Month August

Draw mock up of 10 images with detailed annotations on the scene and confirm campaign tag line

Collate processed images and design campaign with tagline

2nd Month September

4th Month October

6th Month November

Plan campaign and approach “Big M� for sponsorship

Set up and take images and process using photography software

Finalise campaign and launch


- Start building campaign in June. - Launch campaign at the start of November in time for the summer school holidays. -The summer holidays is a time where a lot of people will have time off work and be thinking about going on holidays with friends. -This is the time when people are likely to be spending time on their phones as they have a lot of free time.

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