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Headlines July - August 2021

0161 626 1990

www.wildsofoldham.co.uk

AWRS NUMBER - XCAW00000100181

ON TRADE


Wilds

Dear customer… A very warm welcome to the summer edition of Headlines. At the time of going to press, the lifting of restrictions has been delayed until 19th July, but it is certain that regardless, outlets are busy under the current rules, and we are sure this will continue through July and August. If the restrictions are lifted at some point, and the sun shines for us, we will be in for a bumper summer. Firstly an apology to the many customers who we have had to inform over the last few weeks, that we are out of stock of items that they need to run their businesses smoothly. In almost every case, this has been caused by our suppliers

jul

11

being unable to supply us. Breweries are short of empty kegs to refill and drivers for their vehicles. Wines and spirits that are shipped in from abroad have been stuck in the Suez Canal, or delayed at the UK port due to Brexit bureaucracy, or production has been affected in the country of origin by Covid. All in all, the above factors have meant that Wilds have been unable to supply everything that our customers have asked for, and when you pride yourself on stock availability and speed of service, this has hurt us badly, and we apologise for this.

will soon sort out these supply problems and we can enjoy a great summer of trade. We have a great summer of sport to enjoy, the pick of which is the latter stages of the Euros (is it coming home?) and then the summer Olympics. This Headlines brochure features the very best deals on summer drinks, along with category advice, to help you make the most of the exciting opportunities that a summer like this presents for the On-Trade. Here’s to a summer of success that we all deserve!!! Cheers Andrew Wild

I am sure the powers that be,

y Wemble Live from

jul

18

THE EUROS

6th July 8pm Semi-Final (1)

11th July 8pm

Final

7th July 8pm Semi-Final (2)

Euro 2020 Final

aug

jul

23 8

british grand prix

aug

6

30

aug

tokyo olympics HEADLINES · jul-aug 2021

international beer day

summer bank holiday *Subject to England Government guidance


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Wilds

BUY 6 CASES & GET 1 CASE OF BUD FREE!

©2021 AB InBev UK Limited, all rights reserved. Over 18s Only. Open to Wilds (WLG Wholesale) customers based in England and Wales Only. Outlets must purchase a minimum of six cases of either Budweiser NRB 24x330ml, Camden Hells NRB 24x330ml, Camden Pale NRB 24x330ml or Corona NRB 24x330ml between 01.05.2021-31.12.2021 in one transaction to receive a case of Budweiser NRB 24x330ml free of charge. Promoter: AB InBev UK Limited, Bureau, 90 Fetter Lane, London, EC4A 1EN.

HEADLINES · jul-aug 2021

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Wilds

SCORE A SAVING ON BT SPORT

Simply add new draught Budweiser Brewing Group Brands to your bar to qualify!

50% Discount For New Customers Up To £70/Month Discount For Existing Customers

Over 18s only. Offers open to customers based in England and Wales Only. Outlets must install a new Budweiser Brewing Group draught product between 01.01.2021 - 31.12.2021 to qualify for a discount. 12-month minimum contract term and monthly discount can be applied at any point during BT Sport contract (see full T&Cs with BT Sport). Promoter: AB InBev UK Limited, Bureau, 90 Fetter Lane, London, EC4A 1EN.

STOCK THE #1 WORLD BEER BRAND NOW ON DRAUGHT

CORONA DRAUGHT COMMANDS A HIGHER RATE OF SALE & RSP(£) THAN THE COMPETITION

PREMIUM OUTDOOR ASSETS AVAILABLE

©2021 AB InBev UK Limited, all rights reserved. Neilsen Total Impulse | Volume Sales WE02.01.21 CGA Brand Index Period 13 (26.12.2020) ‘Competition’ refers to Peroni, Estrella & Birra Moretti

jul-aug 2021 · HEADLINES


Wilds

£11.99 12x330ml

SHARP’S OFFSHORE PILSNER Inspired by Belgian Brewing legend Jean Marie Rock’s tales of Bohemian Pilsners, we created the ultimate refreshing beer of the Cornish seas: This super clean pint sits so perfectly in front of you and a setting sun. Imagine this: You’ve come in from a day at sea where the wind turned offshore, creating waves clean as you like, Offshore wind blowing refreshing spray on your sun-beaten face. To have that on tap. Well, not the actual sea spray… but you get what I mean. And that was it, the wind, the waves that place.

OFFSHORE PILSNER WAS BORN.

While stocks last. Promotion valid from 1st to 31st July 2021.

HEADLINES · jul-aug 2021 3606-16 MUL SHA OS RTM Ad A5L.indd 1

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Bottled Beers

24 x 330ml

24 x 330ml

24 x 330ml

24 x 330ml

PAY ONLY

PAY ONLY

PAY ONLY

PAY ONLY

18.99

£

per case

20.99

£

per case

21.99

£

per case

22.99

£

per case

12 x 330ml

24 x 330ml

24 x 330ml

24 x 330ml

PAY ONLY

PAY ONLY

PAY ONLY

PAY ONLY

9.99

£

per case

21.49

£

per case

22.99

£

per case

24.99

£

per case

12 x 330ml

24 x 330ml

24 x 355ml

24 x 320ml

PAY ONLY

PAY ONLY

PAY ONLY

PAY ONLY

8.99

£

per case

20.99

£

per case

27.99

£

per case

22.99

£

per case

24 x 275ml - 4.8%

24 x 330ml

24 x 330ml

24 x 330ml

PAY ONLY

PAY ONLY

PAY ONLY

PAY ONLY

14.99

£

per case

17.99

£

per case

18.99

£

per case

15.99

£

per case

GLUTEN FREE

GLUTEN FREE

GLUTEN FREE

GLUTEN FREE

24 x 330ml

24 x 330ml

24 x 330ml

12 x 330ml

PAY ONLY

PAY ONLY

PAY ONLY

PAY ONLY

23.99

£

per case

25.99

£

per case

25.99

£

per case

17.99

£

per case

jul-aug 2021 · HEADLINES


Craft / Ales / Alcohol Free CRAFT

12 x 440ml

12 x 440ml

12 x 330ml

12 x 330ml

PAY ONLY

PAY ONLY

PAY ONLY

PAY ONLY

18.99

£

per case

17.99

£

21.99

£

per case

per case

17.49

£

per case

12 x 330ml

12 x 330ml

12 x 355ml

24 x 330ml

PAY ONLY

PAY ONLY

PAY ONLY

PAY ONLY

16.99

£

per case

14.99

£

17.99

£

per case

per case

32.99

£

per case

ALES

8 x 500ml

8 x 500ml

8 x 500ml

8 x 500ml

PAY ONLY

PAY ONLY

PAY ONLY

PAY ONLY

11.99

£

£

per case

9.99 per case

9.99

£

per case

12.99

£

per case

ALCOHOL FREE

24 x 275ml

24 x 330ml

24 x 330ml

12 x 500ml

PAY ONLY

PAY ONLY

PAY ONLY

PAY ONLY

13.99

£

per case

16.99

£

per case

12.99

£

per case

11.99

£

per case

12 x 330ml

24 x 250ml

24 x 330ml

24 x 330ml

PAY ONLY

PAY ONLY

PAY ONLY

PAY ONLY

14.49

£

per case

HEADLINES · jul-aug 2021

14.49

£

per case

16.99

£

per case

16.49

£

per case


RTDs / Cans Hooch Lemon / Hula Hooch / Hooch Pink CANS

Smirnoff Ice

24 x 440ml

PAY ONLY

£

29.99 per case

£

Crabbie’s Ginger Beer

Ginger Joe

24 x 275ml

12 x 500ml

12 x 330ml

PAY ONLY

PAY ONLY

PAY ONLY

22.49 per case

17.99

£

per case

12.49

£

WKD Blue / Iron Brew

per case VK (VAS)

24 x 275ml

24 x 275ml

PAY ONLY

PAY ONLY

22.50

£

19.99

£

per case

per case

Strongbow Original CANS

Strongbow Dark Fruit CANS

Heineken CANS

Holsten Pils CANS

24 x 440ml

24 x 440ml

PAY ONLY

PAY ONLY

24 x 440ml

24 x 500ml

PAY ONLY

PAY ONLY

17.99

£

per case

£

23.99 per case

Foster’s CANS

Red Stripe CANS

24 x 440ml

24 x 440ml

PAY ONLY

PAY ONLY

18.99

£

per case

£

20.99 per case

JSS CANS

Boddingtons CANS

24 x 275ml

24 x 440ml

PAY ONLY

PAY ONLY

21.99

£

per case

16.99

£

per case

20.99

£

per case

21.99

£

Carling CANS

Coors Light CANS

24 x 500ml

24 x 500ml

PAY ONLY

£

22.99 per case

PAY ONLY

£

Guinness Draught CANS

£

per case

20.99 per case

Guinness Surger CANS

24 x 440ml

24 x 520ml

PAY ONLY

PAY ONLY

22.99 per case

£

38.99 per case

jul-aug 2021 · HEADLINES


Wilds

HEADLINES · jul-aug 2021


Wilds

How to reduce no shows No shows have been a big problem for On Trade outlets for a long time, but in the wake of the pandemic the trend seems to be on the rise. After all the hard work to reopen under difficult conditions and with limited space, the last thing you need are no shows.

Average no show rate anywhere between 10 and 15%* Here are some things you can do to help: Write a booking policy, get customers to agree to

it when booking. Include how long you’ll wait before declaring a no show and details of any cancellation fees.

Take a non-refundable deposit to secure the booking or use a secure, mobile-friendly card authentication system where a set fee can be claimed for an unexplained no show. 42% of UK restaurants are now taking pre-paid deposits.**

S  end an SMS or email confirmation of the booking.

Follow up with a reminder 24-48 hours before the booking.

R  egular friendly communication between booking and

the event will help to reduce no shows. Include information on special offers, new drinks or food available.

Continue customer engagement after the booking prompt them to leave a review or offer a bounce back deal.

Make your cancellation process clear on your website, booking system and any communication with customers. Making it easy to cancel gives you time to fill the table with another booking.

I ntuitive online booking systems are very efficient. They maximise advance bookings and can send automated reminders to boost customer engagement.

https://www.bighospitality.co.uk/Article/2017/01/23/How-restaurants-are-reducing-no-shows • **https://www.zonal.co.uk/resources/blog-7-sobering-stats-on-no-shows-in-pubs-and-restaurants/

*

Back to business

covid-19

Looking after your customers continue to build trust • Use social media & traditional methods to inform customers of the measures you are taking to ensure the safety of customers & staff. Update in a reassuring tone. • Ensure staff regularly wash their hands, wipe tables, bar areas, door handles etc. • Position hand sanitisers at your entrances & areas of footfall. • Increase ventilation by keeping windows and doors open. • Go cashless and sanitise your credit card machines between uses. Let customers know this is being done. • Remove shared condiments from tables. • Take part in NHS Test and Trace. Display the official NHS QR code posters so customers can ‘check in’ to your venue using the NHS Covid-19 app. • Face coverings must be worn by staff and customers except when seated to eat or drink until restricions are lifted.

66% of operators are anticipating

trading over the summer to be * above average Looking after your staff As you continue to bring more staff back to work and recruit new staff members, it is essential to run training on all safety measures and procedures at your outlet so that they can keep themselves and your customers safe. Keep reminding your staff of the guidance.

Useful links: CPL training: https://www.cpllearning.com/online-courses/ Drinks Trust: www.drinkstrust.org.uk/

*https://www.morningadvertiser.co.uk/Article/2021/05/24/What-will-rules-be-at-the-pub-from-21-June

The impact of Coronavirus has been a huge challenge for the out of home channel, however, as we move towards lockdown restrictions being lifted and unrestricted trading due to return there is a great opportunity for us all to rebuild business. It remains important to continue to inspire confidence and follow any remaining guidelines that are in place.

For full government guidance for restaurants, pubs, bars and takeaway services, visit: www.gov.uk/guidance/working-safely-during-coronavirus-covid-19/restaurants-offering-takeaway-or-delivery jul-aug 2021 · HEADLINES


Cider

12 x 500ml

12 x 500ml

15 x 500ml

12 x 568ml

PAY ONLY

PAY ONLY

PAY ONLY

PAY ONLY

15.49 per case

£

£

19.99 per case

£

12.99 per case

£

15 x 500ml

12 x 500ml

12 x 500ml

15 x 500ml

PAY ONLY

PAY ONLY

PAY ONLY

PAY ONLY

24.49 per case

£

11.99 per case

£

15.99 per case

£

16.99 per case

£

21.99 per case

£

6 x 500ml - 4.8%

6 x 500ml

6 x 500ml

6 x 500ml

PAY ONLY

PAY ONLY

PAY ONLY

PAY ONLY

9.59 per case

HEADLINES · jul-aug 2021

£

8.99 per case

10.99 per case

£

10.99 per case

£


Wilds

Our cider doesn’t leave the farm until it’s perfect. Install Gold, Haze or Rascal and receive a free keg and POS kit.

*Receive a 50 Litre keg FOC and aPOS kit on any new install of Thatchers Gold, Thatchers Haze or Thatchers Rascal.

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Wilds

Only

£12.99 per box 32x32.5g

jul-aug 2021 · HEADLINES


Wilds

How to make your business go... Treat in-person & online customers the same • Always try to reply to comments and tags within 24 hours. If it’s a complaint, get there sooner! • Check your channels once a day, more if you can. • Set up auto-responses, this way customers get an immediate acknowledgement with an expected response time.

53m

active social media users in the UK*

#viral

Cheats for good photography •G  ood photography of food & drinks can be tricky, but images on social media are important so it’s worth the time getting it right. • Improve your photos by taking shots in natural light. •T  ake candid photos of chefs in the kitchen & bartenders pouring drinks. •T  he Canva app is brilliant for customising photos and making them look more premium. •U  se your followers’ images as a great source of content for your channels. Check they are happy for you to share first.

25-34

year olds are the largest audience on Instagram in the UK*

Promotions & paid adverts • Don’t run promotions too often, it can cheapen your brand. Done well and infrequently they can help to grow your account. E.g. First 10 people to like and comment get a free cocktail with their meal. • Paid adverts can gain good attention with little budget, make sure to research beforehand and set spend limits. • Facebook offers free training courses on how to run ads through Facebook Blueprint. • Check on advert performance and stop them running if they’re not working.

Which channels & using them the right way • On trade venues tend to use Facebook and Instagram, depending on your audience. • I f your target customers are younger, you could try TikTok or Snapchat. Be careful mentioning alcohol on these channels, there are rules because of the young demographic •T  witter is good for community engagement and as a customer service tool. • I f you’re short on time, just do one and do it well. Update it regularly so your customers don’t forget about you. Don’t feel you have to have profiles on every social channel! • I f you do have multiple channels, don’t put the same posts on every one. Each channel has a different function and audience.

Top Tip: Use stories (posts that appear for 24 hours) to find out more about your audience and what they want – try some polls and questions, e.g. We’re adding some special cocktails next week, would you prefer x or y?

Use videos as they will be seen by more people

Let the photos do the talking

Repost and engage with followers *Statista, Feb 2021

HEADLINES · jul-aug 2021


Snacks

Ready Salted, Cheese & Onion, Salt & Vinegar, Prawn Cocktail

Ready Salted, Cheese & Onion, Salt & Vinegar, Prawn Cocktail

Quavers Max

32 x 32.5g

32 x 50g

30 x 34g

12.99 per box

£

15.49 per box

14.59 per box

£

GLUTEN FREE

£

GLUTEN FREE

Salted, Salt & Vinegar, Cheese & Onion, Prawn, Beefy

Canadian Ham, Cheese & Chive

32 x 31.8g

24 x 31.8g

8.99 per box

6.99 per box

£

£

BUY 4 GET 1 FREE Sea Salt / Salt & Vinegar / Cheddar & Onion / Chorizo / Sweet Chilli / Beef

Salt & Vinegar, Original, BBQ, Sour Cream & Onion, Paprika

24 x 40g

12 x 40g

10.65 per box

5.99 per box

£

NEW

NEW

Nobby’s Nuts Cards/Boxes

Vanguard OSP / DRP

Vanguard Chilli / Cashew

24 x 50g

24 x 50g

12 x 50g

8.49 per card / box

£

£

7.99 per card

£

6.99 per card

£

jul-aug 2021 · HEADLINES


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J20 VAS Orange & Passionfruit Apple & Raspberry Apple & Mango

J20 MultipackVAS Orange & Passionfruit Apple & Raspberry Apple & Mango

Frobisher’s Fusions Orange & Passionfruit Apple & Raspberry Apple & Mango

MULTIPACK 24 x 275ml

6 x 4 x 275ml

15.99

£

12.49

£

per case

per case

18.99

£

per case

Schweppes Cordial (Orange, Lime & Blackcurrant)

Hartridges Cordial (Orange, Blackcurrant, Lime)

Britvic Cordial (Orange, Lime & Blackcurrant)

12 x 1ltr

6 x 1ltr

12 x 1ltr

16.99

£

£

per case

5.99

15.99

£

per case

per case

Sunmagic 1ltr Orange/Apple/ Cranberry Juice

Sunmagic 1ltr Pineapple Juice

Eager 1ltr Orange/Apple/ Cranberry Juice

Eager 1ltr Pineapple/Pink Grapefruit Juice

12 x 1ltr

12 x 1ltr

8 x 1ltr

8 x 1ltr

£

8.99

per case

11.99

£

per case

11.99

£

per case

12.99

£

per case

Coke Cans

Diet Coke / Coke Zero Cans

Vimto Cans

Vimto Zero Cans

24 x 330ml

24 x 330ml

24 x 330ml

24 x 330ml

10.99

£

24 x 275ml

per case

8.49

£

per case

£

8.49

per case

£

7.99 per case

Lucozade Sport Orange / Rasp / Low Cal Orange / Low Cal L&L

Rush Cans

Red Bull Cans

Red Bull Sugar Free Cans

12 x 500ml

24 x 250ml

24 x 250ml

24 x 250ml

10.99

£

per case

Wilds Westwood Industrial Estate, Arkwright Street, Oldham, Lancashire, OL9 9LZ. Tel: 0161 626 1990 Fax: 0161 626 8040 AWRS URN: XCA W000 0010 0181

7.99

£

per case

19.99

£

per case

17.99

£

per case

Terms and Conditions 1. All offers are available from 1st July to 31st August 2021 unless otherwise stated. 2. All offers are subject to regional availability and prices are exclusive of VAT. 3. We will not accept orders where they would breach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E. 5. This brochure is not intended as an inducement to breach any contract, which may exist between a tenant & their landlord to purchase beers or any other products. In such cases only those products, which are excluded from such agreements, should be considered. 6. We treat the buyer placing an order with us as the buyer’s confirmation that there is no such tie. 7. All prices featured may be subject to a duty increase.

Profile for Lords Marketing

Wilds Headlines July/August 2021  

Wilds Headlines July/August 2021.

Wilds Headlines July/August 2021  

Wilds Headlines July/August 2021.

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