2 Small Beer
Dear customer…
Well, it is finally here! It always amazes us how fast a year comes around and Christmas is upon us once again. After a near miss in the Euros at footie, a brilliant Olympics and some less than ideal weather, the Spring, Summer and Autumn have passed, and we are all left with our fingers and toes crossed for a brilliant trading festive period. We all need it that is for sure.
To kick things off in earnest, we have devised a whole week of Telesales Activity for Black Friday. See the centre pages of Headlines for 13 barnstorming deals to get your teeth in to. They cover every main category, and we have the main selling brand for each category on promo. These deals aren’t available
through anyone else, and have all been designed to give fantastic one-off value to Small Beer customers exclusively, so get prepared to take advantage as they are only valid w/c 25th November. Expect to hear from us a lot about this………….
Last Christmas we had a brilliant English Sparkling Wine promo on our front page, and given how successful this was, we have mirrored this again with our friends from MDCV UK and their terrific Silver Reign Brut. At only £12.50 + Vat per bottle, compare this to all other English Sparkling Bruts, and you will never go back.
We can’t mention everyone that has supported us in this brochure, so please take the
time to flick through it and call us to place your orders. We are ready and waiting and look forward to hearing from you all very soon.
Wishing you a Happy Christmas and a prosperous New Year.
Cheers, Rob Eastwood,
WE ARE NOW STOCKING
CELLAR GAS!
COLLECTION
ONLY IN NOV & DEC* CO2, MIXED 70/30 & MIXED 60/40 ALL CANISTERS £20+VAT PLUS A £20+VAT DEPOSIT PER CYLINDER
DELIVERY TO OUTLET COMING VERY SOON! ALL IN STOCK NOW
DEPOSIT RETURNS ONLY ISSUED ON BOC CANISTERS, & ONLY IF PURCHASED FROM US ORIGINALLY*
craft cans nov - dec 2024
18 Small Beer
22 Small Beer
Promote Your
Vegan Drinks
Throughout November & December
The vegan alcoholic drinks market is growing at pace. As the world becomes more environmentally conscious, veganism has increased in popularity. It is important to engage with plant-based customers like never before in your venues.
In dietary terms, veganism is the practice of dispensing with all products derived wholly or partly from animals*
*https://www.vegansociety.com/
NOVEMBER IS WORLD VEGAN MONTH - AN IDEAL OPPORTUNITY TO PROMOTE YOUR VEGAN DRINKS RANGE!
REAL ALE STOUT LAGER CIDER IPA WINE DID YOU KNOW...? DID YOU KNOW...?
Most German beer has been vegan since the 16th century due to the German Beer Purity Law which limits the ingredients to water, barley, malt, yeast and hops.
The legend of the tequila worm - Did you think that tequila isn’t vegan because of the little mezcal worm kept in the bottom of the bottle? This isn’t true and tequila is vegan.
FLAG UP YOUR VEGAN OPTIONS DURING NOVEMBER
VEGAN CHRISTMAS COCKTAILS
Fortunately for all the G&T and spirit lovers, nearly every type of spirit and liqueur including vodka, gin, whisky, and rum is vegan! There are exceptions in cocktails and flavoured spirits such as honey added to whisky, or milk in Baileys. You can still offer vegan cocktails to boost your margins this Christmas
Here’s our festive favourites:
BUY 3 CASES OF THATCHERS GET 1 CASE FREE ZERO &
Thatchers Zero is the #1 alcohol free cider in supermarkets and pubs & bars.
No and low is on the up - 2/3rds of the population are moderating the way they drink – either completely abstaining or alternating their alcoholic favourite with the non-alcoholic version.
Apple is over 61% of all cider sales –making a non-alcohol apple cider a crucial part of any pub range.
Thundering Molly Suffolk Cyder / Premier Cru
Crushed Red Berries & Lime
Angry Orchard 5.0%
Cable Road
Thatchers Haze
Christmas Tawny Port Offer
Barāo De Vilar 10YO Tawny £20
Barāo De Vilar 20YO Tawny £26
Barāo De Vilar 30YO Tawny £40
Barāo De Vilar 40YO Tawny £55
Barāo De Vilar 50YO Tawny £79
150 Years of Port for £200
(Buy a 10, 20, 30, 40 and 50 year old for £200)
Limited stock, when it’s gone, it’s gone!
Founded by renowned foodie & MasterChef finalist Billy Wright, we set out on a journey to create a liquid that has all the botanical taste of a premium London Dry Gin but doesn’t rely on alcohol to carry the flavour. Our 10% G1N allows for lighter drinking yet retains complex, delicious flavours. 10% ABV, 100% FLAVOUR
4 CASE FOC* FLAVOURS)
TERMS & CONDITIONS FOR BLACK FRIDAY WEEK
• Black Friday week starts with orders placed after 8:30am on Monday 25th November 2024 and closes to orders placed before 5pm on Friday 29th November 2024
• All orders must be delivered w/c 2nd December 2024 only
• Deal One – maximum of 20 deals available in total, maximum of 2 deals per customer
• Deal Two – maximum of 3 deals per customer
• Deal Nine – maximum of 2 deals per customer and a maximum deal number of 50 – glassware will be sent with the order
• Deal Three – no limit to number of deals per customer – deal in Brochure for rest of Nov/Dec 2024 is a 5&1 offer
• Deal Ten – not in conjunction with any other offer –maximum 6 deals per customer
• Deal Four – maximum 5 cases per customer
• Deal Five – no limit on number of deals per customer
• Deal Six – maximum 4x9g per customer
• Deal Seven – no limit on number of deals per customer
• Deal Eight – maximum 3 deals per customer
• Deal Eleven – not in conjunction with any other offer – must buy 6 to get the deal, maximum 3 deals per customer
• Deal Twelve – not in conjunction with any other offer – must buy 2 to get the deal, maximum 6 deals per customer
• Small Beer reserves the right to enhance, withdraw, amend or cancel any of these offers at any time without explanation
• Deal Thirteen – not in conjunction with any other offer – must buy 2 to get the deal, maximum 6 deals per customer
• E&OE ONLY £12.98
£12.98 PER BOTTLE
#lowandno
This area of our business is accelerating quickly! Are you stocking the brands that are driving the category?
Canned Beer & Bottled Cider
#lowandno
Wines
Vilarnau
0.0% Brut
£6.43per bottle
Darling Cellars
De-alcoholised Sauvignon Blanc
£4.16per bottle
Vilarnau
0.0% Rosado
£6.43per bottle
Darling Cellars
De-alcoholised Rosé
£4.16per bottle
Nozeco Alcohol Free 200ml bottle
£8.01per case (6 x 200ml)
£3.50per bottle
Darling Cellars De-alcoholised Shiraz
£4.16per bottle
SUPPORTING A GREENER FUTURE
Our featured brands are all adapting operations for greater efficiency, setting net-zero climate targets and introducing new types of packaging to help achieve their environmental goals.
Mobilising the global organisation on the path net zero impact renewables suppliers to reduce scope 3 carbon emissions
Launching global circularity strategy packaging
www.theheinekencompany.com/sustainability-and-responsibility
Carbon reduction investment
Reimagining packaging
Water and biodiversity
SNACKS
HuligaN Crush Pretzel Pieces
£10.56
x 65g
Pipers Crisps
FLAVOURS : Anglesey Sea Salt, Burrow Hill Cider Vinegar & Sea Salt, Lye Cross Cheddar & Onion, Biggleswade Sweet Chilli, Trealy Farm Chorizo, Atlas Mountains Wild Thyme & Rosemary, Karnatak Black Pepper & Sea Salt, Great Berwick Longhorn Beef, Upton Cheyney Jalapeño & Dill
FLAVOURS: Cheese, Jalapeño, Honey Mustard, Sriracha
& Honey Roasted Salted Cashews
FLAVOURS : Sea Salt, Strong Cheddar & Onion, Salt & Malt Vinegar, Ham & Wholegrain Mustard, Sweet Chilli, Flame Grilled Steak, Prawn Cocktail, Spicy Chicken
Sea Salt, Habanero Chilli, English Mustard, Salt & Vinegar
How to Motivate Your Staff Over the Festive Period
The Festive Season is the most crucial trading period of the year for hospitality venues. While you’re planning and preparing, it is important to remember that this can be a stressful time for your staff with additional pressures from high customer expectations and increased footfall. To ensure a success, make sure to put your people first.
RECRUIT EARLY
• You will most likely need to hire temporary staff over the festive season. Start this process as early as possible to help find the most suitable staff for your venue.
OPTIMISE STAFF SCHEDULING
• Create a staff rota that is fair and considerate.
• Consider asking for volunteers to work Christmas Day, Boxing Day, New Year’s Eve and New Year’s Day as a starting point.
• Avoid overtime wherever possible to maintain a good work/life balance for your staff.
• Always make sure your busiest shifts are well covered.
COMMUNICATE WITH STAFF
• Keep your staff engaged and enthusiastic with strong and open communication. Keep them up to date with festive plans and rota changes.
• Make sure you are approachable to your staff to offer support when needed. Maintaining a good support network for your team will encourage commitment, enthusiasm and support their mental wellbeing.
• Check in with your staff regularly. Encourage them to discuss any issues so they can be addressed.
TRAINING & TEST RUNS
• For food venues, having a test run will allow your chefs to see what dishes work well and what can be easily replicated during busy times.
• With heightened consumer expectations, thorough training as well as clear processes will help your team to handle any potential difficult interactions with confidence.
OFFER INCENTIVES & SUPPORT
• Plan a post-Christmas party for your staff - something for the team to look forward to and a great way for staff to unwind after the hectic festive period.
• Ensure that your tipping policy is fair and transparent. You may divide tips evenly between all staff members, recognition of staff on specific shifts or rewards for standout performers.
GET IN THE SPIRIT
• Get your team involved in the festive planning for events, food & drinks offerings.
• When putting up your decorations, don’t forget about staff areas!
• Set up a Secret Santa present swap between the staff.
SMALL BEER ONLINE ORDERING APP
Our Online Ordering App is here, tested and ready to go. If you already have an account with us, you can now place your order on our App. It will land straight in to our system for the delivery day you select in line with your normal delivery days. All the offers are on there plus some exclusive online ones too!
CHRISTMAS OPENING HOURS
SUNDAY 1ST DECEMBER CLOSED
MONDAY 2ND - FRIDAY 6TH DECEMBER 9am – 5pm
Deliveries & Collection
SATURDAY 7TH - SUNDAY 8TH DECEMBER CLOSED
MONDAY 9TH - FRIDAY 13TH DECEMBER
9am – 5pm
Deliveries & Collection
SATURDAY 14TH - SUNDAY 15TH DECEMBER CLOSED
MONDAY 16TH - FRIDAY 20TH DECEMBER
9am – 5pm
Deliveries & Collection
SATURDAY 21ST - SUNDAY 22ND DECEMBER CLOSED
MONDAY 23RD - TUESDAY 24TH DECEMBER
9am – 5pm Deliveries & Collection
WEDNESDAY 25TH DECEMBER CLOSED - BANK HOLIDAY
THURSDAY 26TH DECEMBER CLOSED - BANK HOLIDAY
FRIDAY 27TH DECEMBER
9am – 5pm
Deliveries & Collection
SATURDAY 28TH - SUNDAY 29TH DECEMBER CLOSED
MONDAY 30TH - TUESDAY 31ST DECEMBER
9am – 5pm
P P P
Deliveries & Collection
WEDNESDAY 1ST JANUARY CLOSED - BANK HOLIDAY
THURSDAY 2ND - FRIDAY 3RD JANUARY 9am – 5pm Deliveries & Collection
SATURDAY 4TH - SUNDAY 5TH JANUARY CLOSED
MONDAY 6TH - FRIDAY 10TH JANUARY 9am – 5pm Deliveries & Collection
i i i S S S
MONDAY 25TH - FRIDAY 29TH NOVEMBER
OFFICE OPENING HOURS
See pages 44 & 45 for our fantastic Black Friday deals! Don't miss out!
WAYS TO PAY SMALL BEER
ALLERGENS
8.30am - 5pm, 9am - 12noon. eration at all other times.
OFFERS IN THIS BROCHURE
Direct Debit is our preferred method of payment. Credit and Debit Cards are also accepted - Mastercard & Visa. You can pay us by BACS - call us for our account details.
All offers in this brochure are offered subject to availability. Please call Telesales or your Sales Representative to discuss any offers and we will endeavour to meet your requirements.
“At Small Beer Ltd we are committed to providing you with all the information you need on allergens contained within the items that you purchase from us. We hold all this information on file and we therefore request that you make us aware of the information you require at the time of purchase and we will be only too happy to tell you these, post them to you or send them by email.” YOU CAN FIND AN ELECTRONIC VERSION OF THIS BROCHURE AT