Page 1

FREE & LOW COST TOOLS FOR ONLINE BUSINESS GROWTH GROW YOUR LOCAL BUSINESS WITH AN ONLINE PRESENCE FOR LESS THAN $30 PER MONTH WITH THESE FREE AND LOW COST PRODUCTS/SERVICES V. 1.2

My personal passion is to connect real people with resources (or other people) to improve their lifestyle. I’m not driven by financial gain, just knowing that the connection has been made. ~ Loralee Hutton (2009) Are you like me? Scratching your head while searching for the tips & tricks to build that sales copy page everyone else has? Or wonder how to produce a teleseminar for your clients? And don’t know how to market on a shoe string? I’ve always been curious about how things work. So, I sign up for programs & try them out myself. I guess I’ve always been in the “Do it Yourself” category, like a lot of entrepreneurs. I am learning how important it is to build a strong support team. So, I’ve compiled this information partially for myself, partially to share with my team & partially to share with my clients who have been asking, “Where do you find all of this Cool information?” This report is quite long. You may want to use the Quick Reference Guide & look for the topics that most interest you. Jump right to that page & get started. Remember to print off the last page (to keep track of login names & passwords) I USE A PC AND MICROSOFT OFFICE 2007 PRODUCTS. IF YOU’RE A MAC USER I APOLOGIZE IN ADVANCE. THERE WILL BE SIMILAR TOOLS, BUT I DIDN’T RESEARCH THEM FOR THIS REPORT. As you’re going through this report, keep in mind that a lot of these tasks can be administered by a VA (Virtual Assistant) or your Admin staff. If you don’t have anyone on your team yet, just keep in mind that any login names & passwords for these accounts will need to be shared with your team soon. I’ve included a page at the end of this report for you to keep track of this information. Warning: THIS won’t teach you HOW To do build an internet business, but where the best gadgets are!

Loralee Hutton 2010© | Red2Black Inc. |Edmonton, AB | www.red2black.ca |

v.1.2

P a g e |1


QUICK REFERENCE Section 1: WEBSITE OR BLOG ........................................................................................................................................3 Purchase Domain Name Hosting Service

$1/month ...............................................................................................................3

$9/month ..............................................................................................................................3

Advertising on your Blog or Website .........................................................................................................................3 Shopping Cart

% OF SALE ...........................................................................................................................4

Creating Sales Pages

FREE ........................................................................................................................4

Content in your website – Amazon stores

FREE....................................................................................4

VIDEO – Using Video to Promote your Business

FREE .........................................................................5

Section 2: Building your List ...........................................................................................................................................5 Newsletter Service, Autoresponder, Survey Google Adwords

$ Pay per Click .................................................................................................................5

Online Free Classified Social Media

$9/month ...........................................................................5

FREE ........................................................................................................................6 FREE .....................................................................................................................................6

Referral Links or Affiliate Income

FREE ...................................................................................................6

Booking Events & Filling your Classes

FREE ............................................................................................7

SECTION 3: CREATING PRODUCT ...................................................................................................................................7 Teleconference Calls

FREE ..........................................................................................................................7

Long Distance Packages or Tele Hop Services

$1/CALL PAY PER USE .....................................................7

The Benefits of Publishing Articles ............................................................................................................................8 Create PDF files easily

FREE .......................................................................................................................9

Creating Logo’s and Modifying pictures EBook Cover creator

FREE ........................................................................................9

FREE .........................................................................................................................9

Signature ON WEB DOCUMENTS .............................................................................................................................10 SECTION 4: MANAGING ONLINE ..................................................................................................................................10 Tracking Traffic

FREE .................................................................................................................................10

Survey your Clients or List

FREE.............................................................................................................11

SECTION 5: Things to PONDER - Overview ..................................................................................................................11 Online Tools – Tracking List .........................................................................................................................................13

Loralee Hutton 2010© | Red2Black Inc. |Edmonton, AB | www.red2black.ca |

v.1.2

P a g e |2


SECTION 1: WEBSITE OR BLOG

PURCHASE DOMAIN NAME

$1/MONTH

If you don’t already own a domain name take a few moments to buy one. Prices are usually less than $12/year. 1. The most popular place to purchase a domain is www.godaddy.com 2. Purchase a domain name from your hosting company like www.astromnet.com

HOSTING SERVICE

$9/MONTH

Make sure that the hosting company you sign up with offers you these essentials. You don’t need to know how to use them, but without these easy installation applications you could be held back in the future. 1. 2. 3. 4.

Unlimited Domain adding Wordpress blog installation E-commerce installation Forum setup

HostGator is the first one I’ve used that allowed me to host all of my domain names in one location & for only one fee per month Click image for Hostgator: Starter package $.01 Another one that I like is www.astromnet.com

AstromNet.com Prices as low at $3.99/month for bloggers

ADVERTISING ON YOUR BLOG OR WEBSITE Google Adsense account 1. Sign up for google Ads 2. Copy & paste the code into your blog/website 3. Start earning revenue each time someone views your blog or website

Loralee Hutton 2010© | Red2Black Inc. |Edmonton, AB | www.red2black.ca |

v.1.2

P a g e |3


SHOPPING CART

% OF SALE

You can create a simple shopping cart with your Paypal Account. Setting up an account with Paypal is simple, but there are a few additional steps and time involved to set up a business account. It’s worth it, but verifying your account can take up to one week. -

Here is the link… Use It! http://www.paypal.com

There are many other shopping cart options, but this is probably the simplest & most commonly accepted. CREATING SALES PAGES

FREE

Previously elusive to me! I’ve found a free website where you can copy your video, or sales page content, save with a unique name & start promoting immediately BLINK WEB http://business.blinkweb.com This company will send you email at least once per week to Personal Experience Notes: (if you’re a novice user, stick, don’t use these programs to build websites): I tried using Microsoft Word to create HTML sales pages, but what I’ve found is that not everyone is able to view all of the images and text, which makes it ineffective for basic users. Microsoft Publisher doesn’t have “frames”, so pages often end up wider than the screen and out of context. And learning how to use HTML code is just “way over my head”.

CONTENT IN YOUR WEBSITE – AMAZON STORES

FREE

If you’re already recommending books to your clients & newsletter readers, consider setting up an Amazon bookstore* (Available in USA and Canada). It’s as simple as creating a new web based email account. Once you have your account: 1. 2. 3. 4.

You can choose from a few templates as your store background Choose the books you want to promote Save the store front You can direct people to that website address, or copy a simple code into a page on your website. The store will sit right in your website like any other page. 5. If you want to add another book, or take one away, just log back into Amazon to make the changes & your own website will automatically have the updates. *No programming knowledge required. Loralee Hutton 2010© | Red2Black Inc. |Edmonton, AB | www.red2black.ca |

v.1.2

P a g e |4


VIDEO – USING VIDEO TO PROMOTE YOUR BUSINESS

FREE

The use of Video is one of the best ways for you to build the “Know, Like, Trust Factor” in business. If your potential and current customers can visible see you in a video studies show they are more likely to purchase. With that in mind, I’ll mention a few programs that are popular at the moment & have basic free user accounts. Both of these sites also have a “social media” component. You may find that people will send you “friend requests”. It’s can be another great way to spread your message & build a following of loyal customers. VIDDLER

FREE

www.viddler.com YOUTUBE

FREE

www.youtube.com

SECTION 2: BUILDING YOUR LIST NEWSLETTER SERVICE, AUTORESPONDER, SURVEY

$9/MONTH

www.iContact.com is a program that will provide you with a full suite of services 1. Newsletter (with all the templates you expect) 2. Survey (easy system to set up surveys & follow up with your list – great tool to help develop new products your list already needs) 3. Autoresponder – Most autoresponder programs come with ecommerce shopping cart software. But what if you don’t want to pay the high monthly fees because you’re not selling regularly? This one is built right in at a very low price There are many other email newsletter options, but so far this is the only one I’ve found that includes all of these features in one low price. Many have these as additional fees to their basic package.

GOOGLE ADWORDS

$ PAY PER CLICK

Sign up for this service only if you’re watching – it gets expensive quickly – there are other ways to draw traffic to your site

Loralee Hutton 2010© | Red2Black Inc. |Edmonton, AB | www.red2black.ca |

v.1.2

P a g e |5


ONLINE FREE CLASSIFIED

FREE

There are literally hundreds of online classified services where you can list personal or business items and services for free. Watch for ones used by your target market. Two popular ones are: 1. www.Kijiji.com 2. www.Craiglist.com SOCIAL MEDIA

FREE

Which ones are essential to moving you forward quickly in business? I believe there are still two main ones: 1. www.Facebook.com 2. http://Twitter.com REFERRAL LINKS OR AFFILIATE INCOME

FREE

This is an area that you can do a lot of research. There is also some controversy. Ultimately, you can generate referral income for recommending other products or services that you already like, to other people. Like anything in business, there are ethical and unethical ways to do this. The decision is always up to each individual how to act in each moment. If you’ve received great customer service from a company online, look for their AFFILIATE link, or a REFERRAL link. They often have an application process, and a separate area for you to track your referral sales. EMBEDDING LINKS

FREE

You can google “I form converter” to get any free converter. Just cut and paste your affiliate link into the generator & then cut and paste it into an HTML block on your sales page. You can even generate revenue from recommending this ebook! Search for my name, or the reference information on my website (I have affiliate information there). You can go to either of these links to sign up for your own account, include the affiliate link on your website, in twitter, facebook or any other media, and make a percentage of each sale for yourself. CLICKBANK One of the main affiliate marketplace websites is ClickBank. You can find out more information here http://www.clickbank.com CLICK2SELL This is another affiliate marketplace website that I use; that I believe is growing, but has fewer items in it currently. What I like is the pricing model. It’s very simple. If you’re looking to Loralee Hutton 2010© | Red2Black Inc. |Edmonton, AB | www.red2black.ca |

v.1.2

P a g e |6


promote your own products, your cost is $1, $2, or $3 depending on the price point. No complicated formulas. www.click2sell.eu BOOKING EVENTS & FILLING YOUR CLASSES

FREE

www.eventbrite.com is a popular free online program where you can post information about live events, or teleseminars. 

 

You’ll know exactly how many people are attending, and you won’t go over capacity ( if you can only host 12 people at your event, just include that information while creating the event) Your guests can register online at their convenience (no need to send emails back and forth, or play phone tag) Guests can pay a fee for the event by Pay Pal

SECTION 3: CREATING PRODUCT TELECONFERENCE CALLS

FREE

Being able to host a teleconference call for your clients, mastermind group or just to introduce a new product is another essential piece when building your Information Products business. There are many great companies providing services where people are able to listen on the web, as well as dial into a number. Some cost between $20-99/month. Below are companies that I’ve used: 1. Free Conference Pro –completely free service with an easy to use online interface. When you sign up for this account, use a login & password that you can share with your VA or admin staff (not a personal account) http://freeconferencepro.com 2. Free Conference Calling.com http://freeconferencecalling.com 3. Free Conference www.freeconference.com - This service does not allow recording options in their free service, but is a good alternative for other group meetings and conference calls.

LONG DISTANCE PACKAGES OR TELE HOP SERVICES

$1/CALL

PAY PER USE

In Canada we have a service called Tele Hop that works like this:  

No sign up fees or monthly costs. This is purely “pay per use” When I call a tele-seminar it’s usually at least one hour long. I dial 10-10-620 and then the long distance phone number for the teleseminar. My regular phone bill has an additional charge of exactly $1.00 for the entire call, regardless of the length of the call.

Loralee Hutton 2010© | Red2Black Inc. |Edmonton, AB | www.red2black.ca |

v.1.2

P a g e |7


THE BENEFITS OF PUBLISHING ARTICLES You’ve heard that people drive traffic to their websites by publishing articles. You know that having blog entries with rich content are essential. You want to give your newsletter readers fresh content every week. But, it takes time and resources. Here are some good places to start. Why write articles? 1. Boost your personal & business credibility 2. Builds brand equity 3. Can create a surge of traffic to your website (you can include a tantalizing offer at the end of your article that brings readers to your website) WRITING ARTICLES - DON’T THINK, JUST WRITE

FREE

Where do I start? It’s fairly simple. Try this one technique that can generate a 250-500 word document in 5 minutes. Don’t THINK, just WRITE 1. Fold scrap piece of paper into 8 2. Cut / tear sheets of paper into 8 pieces (times 3) 3. Write 20 – 30 key words that are even remotely related to your business on the pieces 4. Fold words & place in a basket 5. Open a blank word processing document on your computer, or get a fresh notepad 6. Set a timer for 5 minutes 7. Pull THREE words from the basket 8. Hit the start button on your Timer for 5 minutes 9. Open the 3 words you chose 10. WRITE as fast as you can without THINKING until the 5 minute timer stops 11. Take a break & come back later to edit your work 12. Keep the basket with scrap paper & words (adding new ones from time to time) 13. Repeat this exercise several times a week You could generate 4 new articles per week in less than 1 hour (including editing) ARTICLE PUBLISHING

FREE

There are many places to publish your articles online. Each website has unique rules, and a registration process. Read carefully and see which ones best suit your personality and business needs. 1. eZine Articles www.ezinearticles.com - they have are over 180,000 expert Authors 2. Article Base www.articlesbase.com - claim to have over 200,000 authors with free signup Loralee Hutton 2010© | Red2Black Inc. |Edmonton, AB | www.red2black.ca |

v.1.2

P a g e |8


CREATE PDF FILES EASILY

FREE

Saving documents as PDF are an essential part of creating an ebook, but also equally essential in all areas of your business. 1. Why use PDF? It’s a small file that can be sent easily by email, anyone can open it with free Adobe Acrobat Reader and it “locks in” the contents of the document (different than sending a Word document that can be easily modified or edited) 2. I’ve used a program for nearly 10 years that’s still free and easy to install on any computer. It works just like a PRINTER driver. This product does have a small pop up add every time I save a PDF file, but it’s simple to navigate past. I’m not on a mailing list and receive no spam from them. Go to www.pdf995.com for this FREE product. 3. If you’re using Microsoft Office 2007 there is a PDF driver you can install by clicking on the HELP button and typing in PDF. You’ll see the directions for installing the PDF and XPS drivers. CREATING LOGO’S AND MODIFYING PICTURES

FREE

If you’re using Microsoft Office 200, you can open up Microsoft Word and insert an image (clipart, or a picture you own) on to a blank page. 1. When you click on the image the formatting option will appear. Change colors, add shadows, use 3D effects, alter the shape. 2. When you’re happy with the new version, right click and copy. 3. Open Microsoft Paint (in your Accessories menu) – blank, white page will be visible. 4. Right Click & paste the image you worked on in Microsoft Word. 5. Click on File > Save, and store the image in the format you desire. It will default as a JPEG

Original Clipart Image {above} {right} is the image that I quickly modified right here in Microsoft Word 2007

EBOOK COVER CREATOR

FREE

http://www.writers-publish.com/cover-forebook.html has step by step direction to create an e-book cover for your information product. Covers as simple looking as this one.

Loralee Hutton 2010© | Red2Black Inc. |Edmonton, AB | www.red2black.ca |

v.1.2

P a g e |9


SIGNATURE ON WEB DOCUMENTS I used to see people including their signature at the bottom of their articles, newsletters and on their website (usually just their first name). Do you want to know the easy way to do this? 1. 2. 3. 4.

Take a clean white piece of paper Write your first name (preferably with a thick/bold ink) Put it on your scanner & scan the image to your computer Insert this image into any document for a personalized look

SECTION 4: MANAGING ONLINE TRACKING TRAFFIC

FREE

You’ll want to know if people are viewing your website or sales pages. There are great programs inside the CPanel of your web hosting service. And there are also some tools you can use in online browsers. Most of them have monthly fees, but these two are completely free & have the basic information I need to help me make good decisions. GET CLICKY Completely free, robust web traffic report for ONE website address. http://getclicky.com/102024 If you’re tracking more than one domain name, they have reasonable upgrade fees (as little as $29.99/year)

BIT.LY http://bit.ly This website will shorten a website address for you to use in Facebook and Twitter or other social media. It’s a default in programs like Tweetdeck already (a program associated with Twitter). BUT, if you have a login name & account with them, you can actually track how many people have clicked on the links you’ve sent out. This valuable information can help you with “copy” or wording in your messages. If you find a high click rate with key words or a certain style, then keep it up. Other times I’ll only have 2 or 3 people click through from 1500 followers (time to change the words I use).

Loralee Hutton 2010© | Red2Black Inc. |Edmonton, AB | www.red2black.ca |

v.1.2

P a g e | 10


GOOGLE ALERTS This is one of the coolest things I’ve seen. You don’t even need a google account. Just click here http://www.google.com/alerts & add in your name, your business name or another keyword of interest. Ask for “once a day” email notification. And watch your inbox to see when and where you’ve been mentioned. You can add a Google Alert for as many names as you’d like. SURVEY YOUR CLIENTS OR LIST

FREE

Why do a survey? 1. Clients like to know you care. Give them a chance to provide regular feedback 2. When asking the right questions, you can find out what your clients really need. You might be able to create a brand new product, or revise one you currently have. 3. It’s a chance to educate your clients on what products/services you provide they might not have been aware of. If you aren’t using iContact for your newsletter (that subscription includes surveys), then look at www.surveymonkey.com It’s free if you’re surveying less than 100 responses per survey. You’ll need to keep your questions to 10 or fewer. It’s a great limit to have, since surveys longer than this are less frequently answered. You can upgrade your subscription for one month & cancel your subscription anytime.

SECTION 5: THINGS TO PONDER - OVERVIEW As a small business owner we often find ourselves using the same tools for years. Technology is moving so quickly. Often there are tools that would make our lives simpler, but how do we find them? I’ve listed a few points below with a brief overview, just so that you know they exist. If, at some point you’re looking to expand and need support, know that these products and tools are available. There are many experts available to help you implement

1. Know that programs like Joomla, tikiwiki & moodle exist. They are shareware or open source products that you can easily install (or have a VA install) to build fantastic tools for your membership site, online school or knowledge base 2. Microsoft Office 2007 has tools and resources that can help you with a LOT of these projects, without needing to purchase & learn to use new programs. 3. Sign up for free teleseminars about topics that you’re interested in. How do you find out about them? Watch people in Facebook & Twitter. They’ll talk about upcoming

Loralee Hutton 2010© | Red2Black Inc. |Edmonton, AB | www.red2black.ca |

v.1.2

P a g e | 11


events and point you in the right direction. If there are specific topics you’re interested in, send me an email & I’ll point you in the right direction. 4. Take the time to learn how to use WordPress. Take a short course, browse through tutorials. It’s better to know this information at least at a high level, so that you can make informed decisions when contracting it to support staff.

I would love your feedback on this report! Please send me an email to loralee@red2black.ca with answering any of the questions below. With my deepest gratitude!

Survey Questions: 1. 2. 3. 4.

Was this report useful to you? Was this report too short or too long? Will you keep it or pass this along to friend or family? Would you like a similar report about: a. How to build a simple membership model? b. How to create an auto responder? c. How to write an e-book? d. How to sell affiliate programs authentically? Products or services from People/Companies that you know and trust e. How to use Microsoft word to create a simple HTML page f. How to set up a coaching/mentoring program (11 Tips for a successful start) g. How to set up an Amazon Book store

Loralee Hutton 2010© | Red2Black Inc. |Edmonton, AB | www.red2black.ca |

v.1.2

P a g e | 12


ONLINE TOOLS – TRACKING LIST Save a copy of this with your Procedures Manual, and share with your administration team. Company/Service/Website User Name / Login EXAMPLE: iContact Loralee

Email Address

Password Monthly Trial Cost Expires

loralee@red2black.ca XXXX

Loralee Hutton 2010© | Red2Black Inc. |Edmonton, AB | www.red2black.ca |

v.1.2

9.95

July 7, 2009

P a g e | 13

Affiliate/ Referral Reference Information

Free & Low Cost tools for online business growth  

This 13 page E-Report will help you whether you’re new to business online, or need a quick reminder. There are many inexpensive or even fre...

Read more
Read more
Similar to
Popular now
Just for you