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PARRAMATTA RIVERSIDE ACTIVATION & COMMERCIAL OPPORTUNITIES 13015.01


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introduction This report has been prepared by loopcreative based on the retail assessment of the riverfront ite and it’s surrounds during the period of February - March 2013. This is a visual return brief and remains the sole copyright of loopcreative


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site and surrrounds


CONTENTS SITE ANALYSIS DEMOGRAPHICS CONTAINER CONCEPTS DESIGN CONCEPTS ACTIVITIES


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PARRAMATTA RIVERSIDE

SITE ANALYSIS


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The Parramatta riverside location is no other in Sydney. The location is p national concept. A series of modifie framework for that concept. We see while internally it becomes a weekly Kitchen inspired flea market. We see into the night for art, installation and of the food + drink shipping containe the Wilde Avenue Bridge. We see an o cock classics over the water and a r bar or son et lumiere installation


PARRAMATTA RIVERSIDE

a unique commercial opportunity like perfectly positoned for a unique destied shipping containers will provide the the carpark opening to the riverfront y market : farmers and a NYC Hell’s e the market as an active space going performance spaces with the balance ers holding court at the undercroft of open air cinema screen showing hitchrooftop activation of the carpark for a


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PARRAMATTA RIVERSIDE

DEMOGRAPHICS


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CANTILEVERED OPEN CONTAINER CAFE ENTRANCE BEACON OFF CHURCH

OPEN AIR CINEMA

VERSATILE URBAN MARKETPLACE CONCEPT

ROPEN AIR

CINEMA ROOFTOP ACTIVATION


PARRAMATTA RIVERSIDE

PARRAMATTA RIVERSIDE

MAIN FOCUS OF DEVELOPMENT : A BEACON TOWER VISIBLE FROM THE ROAD AND A SERIES OF CONTAINERS AT THE UNDERCROFT OF THE BRIDGE

SEASONALLY TRADED CONTAINER (LOW LYING) ALL WEATHER PALETTE PAVILION (LOW LYING) SEASONALLY TRADED CONTAINER (LOW LYING)


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CONTAINER CONCEPTS

PARRAMATTA RIVERSIDE


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CONTAINER CONCEPTS

PARRAMATTA RIVERSIDE


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DESIGN CONCEPTS

PARRAMATTA RIVERSIDE


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THE EXISTING CARPARK IS PERFECT FOR A TRADERS MARKET - A FARMERS MARKET AND A NEW YORK STYLE HELL’S KITCHEN FLEA MARKET WITH A FEW CONTAINERS FOR BUMPING IN AND OUT FOR THE STALL HOLDERS SELLING EVERYTHING FROM HOMEWARES TO FASHION THE FRESHEST ORGANIC PRODUCE. AT NIGHT IT IS A PERFECT ART INSTALLATION + PERFORMANCE SPACE


URBAN MARKETPLACE

PARRAMATTA RIVERSIDE


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MAIN FOCUS OF DEVELOPMENT : A BEACON TOWER VISIBLE FROM THE ROAD AND A SERIES OF CONTAINERS AT THE UNDERCROFT OF THE BRIDGE FOR A BAR, A STREETFOOD CONTAINER, STORAGE AND AMENITIES. WE SEE THIS SPACE AS A VERSATILE LOCATION AND FOODTRUCKS STOPPING BY TO FEED THE BUILDING CROWD

activation of the undercroft as a people friendly street food concept with a deliberate reference to the local multicultural demographics of the area satay skewers duck pancakes middle eastern sweets a great burger italian style pizza dutch style potatoes with mayo yum cha steamed dumplings

high quality street food concepts

high quality street food concepts


FOOD TRUCKS + BAR

PARRAMATTA RIVERSIDE


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VINTAGE THEATRE ON THE RIVERFRONT SHOWING THE CLASSICS, PUNTING ON THE RIVER CINEMA ROOFTOP ACTIVITY AND BAR


LEISURE + RETAIL ACTIVITY

PARRAMATTA RIVERSIDE


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GREENWALLS SUSTAINABLE GARDENS MARKET GARDENS PROVIDING A FOOD SOURCE FOR USE ON SITE A FULLY SUSTAINABLE RECYCLING PROGRAM AND THE USE OF ALTERNATIVE ENERGY SOLUTIONS


THE GREEN FACTOR

PARRAMATTA RIVERSIDE


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WHERE TO FROM HERE ????


TIMELINE OF EVENTS March COMMIT TO FEASIBILITY STUDY HIGH LEVEL BUDGET STUDY INITIAL PLANNING OF AREAS FINANCIAL MODELLING ANALYSIS MARCH.... APRIL........ MAY........................... JUNE............ JULY..................... AUGUST....................... SEPTEMBER....................... OCTOBER............ SUMMER PROGRAM NOV 1 OPEN

THE NEXT STEPS....

PARRAMATTA RIVERSIDE


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COPYRIGHT This proposal is confidential. Apart from fair dealing for the purposes of discussion, research or review as permitted under the Copyright Act 1968, no part may be reproduced copied, transmitted in any form or by any means (electronic, mechanical or graphic) without the prior written permission of Loop Creative. It remains the property of Loop Creative and is intended only for discussion purposes only. LOOP CREATIVE Studio 55 61 Marlborough Street Surry Hills Sydney NSW Australia | www.loopcreative.com.au


PARRAMATTA RIVERSIDE ACTIVATION & COMMERCIAL OPPORTUNITIES 13015.01


Parramatta Riverside  

Activation & Commercial Opportunities Document

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