Figure 3-1 How different people engage with visual communication
Visual learners learn through seeing visual communication Some people think in pictures and learn best from visual displays including: diagrams, illustrated text books, overhead transparencies, videos, flipcharts and hand-outs. A big picture appeals to this type of learning style immensely. By its very nature, a big picture is visual and is built up of diagrams and illustrations.
Auditory learners learn by talking through visual communication They learn best through talking things through and listening to what others have to say. Auditory learners understand life by hearing and by listening to tone of voice, pitch, speed and other nuances. When used in small groups or in 1:1 meetings, visual communication can become a real aid to discussion, appealing to auditory learners.
Tactile learners learn by interacting with visual communication Tactile or “kinaesthetic” people learn best through a hands-on approach, actively exploring the physical world around them. The Visual Advantage
2014
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