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IDEA ONE - GIVING FASHION FOLLOWERS THE BOOT

LONDON ® SWAGGA

LONDON ® SWAGGA

LONDON ® SWAGGA

ALTERNATIVE USES

LONDON® SWAGGA A very contemporay identity which has attitude and style made from the L and S from London Swagga joined together to form one bond. The marque is based around a boot formed grom the L and S which kicks in to touch all other fashion brands. The marque has a cool attitude and vibe which eludes to the target. It is non agressive but sharp, focused and to the point. It is simple in its approach and can be used on all manner of apparell simply and effectively. It translates well on all printed and electronic means which makes it a perfect marque and logo type. The bold and striking style of the marque makes it unique and easily identifiable in this crowded category. The marque although very masculine at the moment can be easily adaptable to suit a more female target but rounding the marque and adding colour flourishes for example that might be more reflective of that target.

LONDON® SWAGGA


EXAMPLE OF JEANS LABEL

EXAMPLE OF SWING TAG (MALE)

LONDON ® SWAGGA

LONDON ® SWAGGA

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EXAMPLE OF NECK LABEL

LONDON® SWAGGA

SIZE

XL

SKINNY JEANS/ W32/ L32 FRONT

REVERSE


TWO COLOUR KIT _ MODERN AND BOLD COLOURWAYS

LONDON 速 SWAGGA

LONDON 速 SWAGGA

LONDON 速 SWAGGA


TWO COLOUR COLOUR KIT SINGLE COLOUR COLOUR KIT

LONDON ® SWAGGA

LONDON ® SWAGGA

LONDON ® SWAGGA

LONDON ® SWAGGA

LONDON ® SWAGGA

LONDON ® SWAGGA

LONDON ® SWAGGA

LONDON ® SWAGGA

LONDON ® SWAGGA


IDEA TWO - AN ATTITUDE OF STYLE

LONDON SWAGGA® A very contemporay military style identity which has attitude and style made from the L and S forming the stripes from a military uniform. The red star gives it that added edge of authoritarianism. The marque has a cool but attitude and vibe which eludes to the target. It is authorotative, focused and to the point. It is simple in its approach and can be used on all manner of apparell simply and effectively. It translates well on all printed and electronic means which makes it a perfect marque and logo type. The bold and striking style of the marque makes it unique and easily identifiable in this crowded category. The marque although very masculine at the moment can be easily adaptable to suit a more female target but rounding the marque and adding colour flourishes for example that might be more reflective of that target.

ALTERNATIVE USES

LONDON ® SWAGGA

LONDON ® SWAGGA


EXAMPLE OF HOODIE TOP LABEL

EXAMPLE OF SWING TAG (MALE)

LONDON SWAGGA速

SKINNY JEANS/

EXAMPLE OF NECK LABEL

LONDON 速 SWAGGA

SIZE

M

W32/L32

FRONT

REVERSE


TWO COLOUR KIT _ MILITARY STYLE COLOURWAYS


SINGLE COLOUR COLOUR KIT _ MILITARY STYLE COLOURWAYS


London Swagga LookBook