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N T IA E P S O L T U U P M I E H

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Date:

February 13, 2013

Client:

Pacific Science Center

Project

Event Package for The Utopian Impulse: Buckminster Fuller’s Ideas for Today


PROJECT STATEMENT Pacific Science Center inspires a lifelong interest in science, math and technology by engaging diverse communities through interactive and innovative exhibits and programs.

The Pacific Science Center needs and identity and promotional pieces for an upcoming exhibit The Utopian Impulse: Buckminster Fuller’s Ideas for Today. The visual language of the package needs to reflect the nature of the exhibit.

Create a visual language across multiple media outlets to educate the pubic about the event.

Use shape, color and repetition to create a look and feel that can be used in multiple forms of print and web advertising. An interactive insert was created for Seattle Met to bring the audience into the experience before attending the event.


BACKGROUND From June 13th through June 30th, 201, the Pacific Science Center and Boeing IMAX Theater will present The Utopian Impulse: Buckminster Fuller’s Ideas for Today, the first exhibition to consider Fuller’s design legacy. The presentation will feature some 65 works, including prints, drawings, photographs, documentary video, books, models, and ephemera representing some of Fuller’s most iconic projects alongside those by designers inspired by his philosophy.


RESEARCH bfi.org

Critical Path Fuller, Buckminster R. A Fuller View Sieden, Steven L. Bucky Works: Buckminster Fuller’s Ideas for Today Baldwin, J. Everything I Know: A Lecture by Buckminster Fuller PBS 1975


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DEMOGRAPHIC The main demographic this event trying to reach are architects, designers and other intellectuals who are design conscience. These people tend to be younger working professionals who work at places such as Amazon, Microsoft and Adobe. They live in neighborhoods like South Lake Union, Magnolia and Bellevue. This demographic has young children and the exhibit is a good way for the younger generation to be exposed to Modernism and architecture. Buckminster Fuller’s ideas have influenced modern technology as well as architectural design and the interactive exhibits are a great way to engage the young family.


PERSONA

Keenen recently graduated from the University of Washington with a degree in Architecture. He lives in South Lake Union. When he is not working at a small firm in Pioneer Square, Keenen enjoys traveling and sight-seeing. He loves learning and frequents the local museums in Seattle and Tacoma. Keenen is fluent in 3 languages.

Mike works for an educational tech company in Puyallup and his wife, Vanessa works for an aerospace company out of Renton. The couple lives in Bellevue. They love the Seattle Mariners and taking Vanessa’s little brother and sister to the city to see plays at the Children’s Theater. They often visit the Pacific Science Center and attend first Thursday events.

Rod is a web developer for a company based out of Redmond. His daughter, Audrey attends Tacoma School District’s School of Math and Science. She is really into art and design as well as the sciences. Rod and Audrey are involved in a range of activities. They enjoy flying their small plan and rock climbing.


I used the poster to set the tone for the rest of the pieces. This poster will be displayed on the bulletin boards of local Starbucks and coffee shops. It will be posted around Seattle Center and at the Pacific Science Center.

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To learn more visit pacificsciencecenter.org/utopian


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This insert will be featured in Seattle Met. It has an interactive element to bring readers in. The design on the right can be cut out and folded together to created a Buckminster Fuller inspired form. It can then be used as a reminder for the event.


This ad is to appear in the Parade section of the Seattle Times. It is 4 columns.

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This installation will be placed in the South Lake Union Discovery Center. It is a series of screen stretched over a frame to create triangles. The display will be rear projected so the display can sit right up against the glass. The images and event information will change position periodically.

Discovery Center

What:

Installation displaying Event Information

Where:

South Lake Union Discovery Center

Materials:

Nylon screens stretched over metal frame Rear Projector

How it works

Projector Light Dispersion

Light Path Projection Screen


SOURCES “Designwire Daily: From the Editors of Interior Design Magazine.” Designwire Daily RSS. N.p., n.d. Web. 26 Feb. 2013. “Flashing Triangles - Elegant Slideshow.” VideoHive. N.p., n.d. Web. 26 Feb. 2013. Fuller, Richard Buckminster. Critical Path. New York: St. Martin’s, 1981. Print. “A Fuller View: Buckminster Fuller’s Vision of Hope and Abundance for All [Paperback].” A Fuller View: Buckminster Fuller’s Vision of Hope and Abundance for All: Amazon.co.uk: L. Steven Sieden: Books. Divine Arts, 1 Apr. 2012. Web. 26 Feb. 2013. N.p., n.d. Web. “SFMOMA: Bucky and the Bay Area.” The Buckminster Fuller Institute. N.p., n.d. Web. 26 Feb. 2013. “Showcase & Discover Creative Work.” Behance. N.p., n.d. Web. 26 Feb. 2013. Sieden, Lloyd Steven. Buckminster Fuller’s Universe: His Life and Work. Cambridge, MA: Perseus, 2000. Print. Solomon, Bobby. “âParmenides Iâ, a Light Sculpture by Dev Harlan (Video) | The Fox Is Black.” The Fox Is Black. N.p., n.d. Web. 26 Feb. 2013.


The Utopian Impulse