Issuu on Google+

A GA I N S T THE GRAIN


Your file drawer is probably full.. of “green” booklets like this one So here are the things that make Against The Grain different from the others. We are a small family-owned paper mill that understands the opportunity and arguable the responsibilty to minimize enviromental impacts of their creations - to “do no harm”. From pulp to print, we see clear opportunities to minimize environmental impacts through the selection and specifiaction of more enviromentally friendly and perhaps even sustainable products.

Against The Grain has spent each year of our company learning the most current findings, trends and practices relating to “green communications”. We understand the sometimes difficultness in starting a dialouge around the topic of greener products, our first step is to always make that easier. We hope this guide finds you with the most essential information about how we can make your printed materials more enviro-friendly.


S

INCE 1922 A G A I N S T THE GRAIN PAPER GOT TO PRODUCE 100% OF ITS OWN HYDROPOWER, SAVING OVER ONE MILLION BARRELLS OF FOSSIL FUELS


When experts recommend that American industries become “greener” and independent from foreign oil, they could be describing the way Against The Grain’s dont business for six generations. We pioneered recycled paper before it was PC or made good PR. We are small, independent, and all right here on site in Temple Hill, New Jersey. IN THE


In your personal life, you have probably taken steps reduce your impact on enviroment. In your p fessional life, you m have done the same Or mabye not


e to n the promay e.

We stick to what we know best,

so you can do your best.

Independent letterress printers and silkscreen artists have discovered the beauty of solid ink on ATG paper

Conserve resources - design printed objects that people will enjoy and keep around

Simple 1,2, and 3 color offset lithography can acheive effects similar to silkscreen and letterpress printing

stand out in and over-satrated full-color, RGB/CMYK industry; design more with so much less

Solid color printing on ATG is on of the most effective & economical printing techniques available Communicate more honestly through paper - people crave color and texture, the tangible, and the real


Or here... Against The Grain has someone watching over your paper, every step of the way. That “someone� is an independent, third-party auditor who ensures that: The timber came from a forest that met criteria for proper forestry practices. The producer who turned the forest timber into pulp was accredited for properly sourcing and harbesting that timber. The manufacturer who turned the pulp into paper was monitored for properly purchasing that pulp - and followed criteria when manufacturing and marketing the paper. The merchant who purchased and re-sold the paper was certified for properly tracking and managing the paper. The printer who turned the aper into a finished piece was authorzed by auditing bodies to probide the final certifications

This Seal A GA INST GUARANTEES THE GRAIN This chain of custody, stopping at merchant, is guaranteed sustainable.


Green doesn’t end here. Paper content is important, but it’s only one aspect of it. We all know that recycling helps save resources. And producing recycled pulp conserves energy and water usage. But know this: It’s important to understand where your recycled paper comes from. If you’re buying paper with reclaimed fiber from onverseas, you may be arming the enviroment more than helping it. Oh this, too: More companies are moving beyond a recycled logo to employ additional means & make their printed materials as environmentally responsible as possible.

A

good first step is to certify that your printed piece was born in a well-managed forest. ATG promises it means no rainforest or place of ancient timber, where wildlife are protected


Or here. Ask your printer: Do you use low or no VOC inks and coatings? Are you chain-of-custody certified? Do you offer renewable energy credits? Do you have an environmental management systemand if so does it include ink and other resource saving systems? How else can my projects be produced in the most enviro-friendly way?


100 Grain Blvd. Temple Hill, NJ. 49120 p. 269.683.1100 f. 269.683.3025


Against The Grain Paper Mill Pamplet