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BAY AREA FREELANCERS Strengthening our Future Workforce


PROJECT overview Our team was tasked to help

expand its suite of services to engage the growing population of freelancers in the Bay Area.

Our goal was to find untapped opportunity areas in which to provide valuable services to Bay Area freelancers.


1989

2013

6% 20-33%

Contingent workers as percent of total workforce* *Bureau of Labor Statistics, Gov’t Accountability Office, Freelancer’s Union


Freelancers in CA

W

have less job security

earn lower wages

get fewer benefits

2x less likely to have health insurance

2x more likely to get gov’t assistance


INSIGHT

“If you work remotely too often, you can feel a little bit separated. Sort of isolated. “ — Bryan

Freelancers miss out on collaborative experiences.


INSIGHT

“I am working a normal basic job that has nothing to do with my career, and trying to have photography as a side business. It just isn’t working.” — Achiamar

Freelancers want to build towards their dream career, but don’t know how.


INSIGHT

“Once you have the right person to ask, you are on the right track.” – Tory

Freelancers lack quality feedback on their work.


freelancers need network feedback

project experience


OPEN DOOR mentorship PROGRAM

MENTORS

FREELANCERS


MENTORS


MENTORS

FREELANCERS


OPEN DOOR mentorship PROGRAM

MENTORS

FREELANCERS


MEET Jackie • 23 yrs old • BA in Psychology from UCLA • Wants to pursue writing • Freelancing for a year • Lives at home


WHAT SHE WANTS WHAT SHE NEEDS TO GET THERE

• consistent job flow, more time for creativity, less on finding jobs

• creative freedom, more sophisticated projects

• focus on career growth and less on survival

• feedback on her work

• role models to learn from • strong network of

professionals in her field

• structured guidance


Open Door Mentorship

1

2

Name

Jackie

Email

Jackie@ucla.edu

Password

**********

Profession

Writing

Profile Photo

(Fields of interests)

SAVE and CONTINUE

3


Open Door Mentorship

1

2

3

CREATE/UPLOAD YOUR RESUME

UPLOAD ONE

CREATE ONE

CONTINUE


Open Door Mentorship

1

2

Hello! Jackie

SET ME UP WITH... First Option

Second Option

Third Option

SUBMIT

3


Open Door Mentorship

Mentors’

Career Map

Hello! Jackie


Open Door Mentorship

Mentors’

Career Map

Mentor Info

Hello! Jackie


Click Here for Video


OPEN DOOR mentorship PROGRAM

• Compliments existing peer-to-peer services

• Get feedback

• Increase membership

• Gain experience

• Expand network


Bay Area Freelancers