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Brand Book


WORDMARK

Formal version

The new wordmark for city of Vancouver used Gotham medium lowercase as its base. The “city of “ is Gotham light. The left stroke of the “v” was extended. The “a” and “u” were re-shaped more rounded. The “e” and “n” are inverted “a” and “u”.

Informal version


TYPOGRAPHY

Primary typeface

The primary typeface is Gotham Medium manufactured by the Hoefler Type Foundry.

GOTHAM medium

The secondary typeface is Din Pro manufactured by FSI Fonts und Software GmbH.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Secondary typeface

DIN PRO light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


COLOURS CMYK = 0 / 70 / 51/ 0 R G B = 237/ 86 /86

CMYK = 41/1 / 11/0 R G B = 131/ 201 /218

CMYK = 0 /45/ 89/0 R G B = 239/134 /34

CMYK = 7 0 / 2 /40 /0 R G B = 55 / 170 /153

CMYK = 3 /12 / 83 /0 R G B = 244 / 206 /47

CMYK = 80 /62 / 13 /1 R G B = 55 / 81 /140

CMYK = 3 0 / 0 / 70 /0 R G B = 176 / 214 /88


APPLICATIONS Bookmark The four bookmarks were designed to represent four seasons. The four elements that used in the design are cherry blossom, crocus, maple and hemlock.

Spring / Cherry blossom

Summer / Crocus

Autumn / Maple

Winter / Hemlock


APPLICATIONS Postcards The postcards offer two series. One is Spring + Summer, and the other one is Autumn + Winter. Each series offers three different styles.

Spring + Summer

Autumn + Winter


APPLICATIONS Brand Video The video offers two versions. One represents Spring + Summer, and the other one represents Autumn + Winter.

Spring + Summer

Autumn + Winter


APPLICATIONS iPhone Cases The four iPhone cases also followed the theme of four seasons. The Vancouver wordmark was shortened to “van“ in this design.

Spring / Cherry blossom

Summer / Crocus

Autumn / Maple

Winter / Hemlock


Designed by Lois Wang | Complex Typography COMD 314-s001 | Re-branding Vancouver

City of Vancouver Brand Book  

City of Vancouver Brand Book

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