Your website needs to be pleasing to the eye • This doesn't mean you need to go out and spend thousands of dollars on a web designer (but you can if you want to) or hire someone to design some fancy Flash graphics for you. If you keep the following ;ps in mind, you should have no trouble crea;ng an eye‐pleasing website: • 1. Have plenty of white space for easy reading. • 2. Have a consistent theme throughout your website. It's not only hard on the eyes when the theme is constantly changing, it's also confusing for your visitors.