THE INSPIRATION Our Master Blender Jim Beveridge, was tasked in 1992 with creating the ultimate Johnnie Walker Scotch Whisky. His inspiration was flavour. Flavour as expressed by our award winning Old Highland whisky of 1867. This was a time of great human and technological progress, the House of Johnnie Walker started as a merchant of fine luxury goods, spices, tea and tobacco and John Walker, our founder, used his skill at blending these different goods for his clientele to start blending whisky. This was needed as the malt whisky of the day was inconsistent in quality. He passed his knowledge down to his son Alexander, whose recipe books for Old Highland Whisky are the base for Blue Label.
Johnnie Walker sample room 1910
JOHNNIE WALKER BLUE LABEL BRAND IDENTITY JANUARY 2011
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