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Logicom extends expertise and strengthens partnership network Published by

Contact your Logicom Account Manager to find out more about HP’s Fastest Printer Logicom Dubai Plot S60608 South Zone, Jebel Ali, PO BOX 54328 Dubai Tel: +971 4 8055399 Fax: +971 4 3961144

from the general manager:

contents 04 Events at

Dear Partners,


elcome to another edition of The Logicom Insider. This quarter has been an exciting and busy one for all of us here at Logicom, and we are proud to have wrapped up an exceptionally strong quarter with record high sales. I would like to extend my sincerest gratitude to our partners for your loyalty and commitment to our company. Our business is built on strong, close partnerships, and we always aim to go the extra mile so that we can celebrate in your success. This has been a time for expansion all across Logicom. In direct response to our partners’ growing needs in the region, Logicom has expanded its local operations in Kuwait and Qatar. Our new Kuwait offices are located in the Hawally Business District, with a warehouse in the Ardiya area of Kuwait City. In Qatar, the new office is located in Doha City, Al Mansoura, with a warehouse in the Doha Industrial Area. This is a strategic development for Logicom, which aims to expand the company’s multinational presence in the Gulf region, as part of our continuous efforts to better serve our partners, and meet all our stakeholders’ expectations, in any way and from any location we can. Leveraging on our international expertise and an increased local presence in these countries, we look forward to providing more opportunities for prospective vendors and partners in the region.


06 Changing dynamics

09 APC product line-up .

15 Meet the team

Over the past few months, Logicom has also announced a new strategy to enhance our coverage in Iraq, as part of our commitment to grow overall business in the Middle East. Through this investment, Logicom will make the best of our multinational presence in the Middle East and serve our Iraq-focused partners. In April, Logicom grew its vendor portfolio with the signing of a distribution agreement with virtualization, networking and cloud infrastructure leader, Citrix. As a Value Added Distributor, Logicom will distribute the full range of Citrix products and solutions across the GCC, KSA, Egypt and the Levant, as well as in Turkey, Greece, and Cyprus. This appointment is a testament to our company’s solid skills and global experience, and we are looking forward to a long and fruitful relationship with our partners at Citrix. Finally, Logicom had the great pleasure last month of hosting a cocktail reception in honor of the President of the Republic of Cyprus, Mr. Nicos Anastasiades, and his delegation during their official four-day visit to the UAE. The cocktail party was held at The Fort at Madinat Jumeirah, and attended by approximately 300 guests, including ministers, ambassadors, bankers, lawyers and top professionals from the UAE and surrounding regions. We look forward to continuing to enhance and expand our coverage, always reaching new heights and providing the best possible service to our partners. Once again, we thank you for your support and look forward to another successful quarter together. Sajith Raj GM, Logicom Dubai


Events at Logicom As part of our promise to provide our partners with exceptional value-added services, Logicom has been busy this Q1 engaging with our distribution-led partners, offering them the tools they need to grow their business, and educating them on the latest products, solutions and technologies. In addition, Logicom has been recruiting new partners by hosting two successful launch events for new partner CommVault, and for Cisco’s new strategy to enhance our coverage in Iraq. Here’s a quick look at the last quarter.

Discover HP PPS Logicom hosted a successful partner event in Dubai and Abu Dhabi to engage with new and non-HP partners and provide updates on the latest HP PPS products. A total of 40 and 25 partners attended in Dubai and Abu Dhabi, respectively.

CommVault and Logicom Partnership Launch – Witness a thoroughbred partnership unfold Logicom hosted a launch event at the Meydan Hotel in Dubai to celebrate our new partnership with CommVault. This provided an opportunity to engage and network with prospective partners and inform them of the technologies and services CommVault can offer. A total of 60 partners attended.


events at Logicom

Upcoming Events:

Here’s what to look forward to from Logicom in the next quarter:

20th May

Logicom & HP Services Launch Event at the Emirates Towers

21st May

Logicom Technology Forum in Doha

21st May

Launch of Logicom’s Partnership in Pakistan

3rd June

Logicom Technology Forum in Muscat

Logicom Technology Forum – Kuwait Logicom hosted its highly successful Logicom Technology Forum at the JW Marriot in Kuwait this quarter. LTFs are full-day sessions that provide a unique opportunity for our partners to find out about our key products through interactive sessions, demonstrations, break-out sessions, network and product updates with participation from our partners Adobe, APC by Schneider Electric, HP, NetApp, QNAP, WD and Watchguard. The LTF in Kuwait had a great turnout of 90 partners.

Cisco Partner Forums Logicom also hosted a series of Cisco Partner forums in each of our three locations in Abu Dhabi, Dubai, and Oman, with a great turnout for each. The purpose of these events was to give our partners an interactive overview of Cisco’s business offers and commercial opportunities. The events were also an opportunity for the launch of Logicom’s holistic framework for future business development, Partners First, and an open, fruitful discussion with all our partners.

Logicom-Cisco Iraq Workshop Logicom hosted a workshop entitled ‘Grasp the market potential in Iraq with Logicom and Cisco’ at the Park Regis Kris Kin Hotel in Dubai. The event provided partners with insight on the market opportunities in Iraq, as well as on Logicom’s proposition and the support offered to our partners who wish to expand their Cisco operation in Iraq.


Feature | partnership

Changing dynamics Logicom and Citrix Solutions have partnered together to offer cutting-edge technology to the Middle East customers. The Insider explores in-depth.


rganisations are increasingly realising the importance of upgrading and strengthening their network infrastructure in the background of trends such as virtualisation, mobility and cloud. Citrix Solutions has recently appointed Logicom as its second value-added distributor in the Middle East


region to cater to the growing demand for solutions that help implementing and maintaining the correct infrastructure and designing virtual and mobile workspaces. “Demand for virtualisation and mobility is increasing year after year as reports indicate that tablets are expected to overpass the PCs in units sales.

Currently, there is a shift towards mobility among enterprise managers and the consumer market. People expect their work to be done from anywhere, at any time and on any device,� says Khalil Yazbeck, Business Unit Manager, Logicom. In addition to complementing Logicom’s product range, this

partnership allows the regional customers to have access to these mobility and networking solutions as the distributor is now authorised to offer complete end-to-end solutions in GCC, KSA, Egypt and LEVANT markets. These include offerings in networking, servers, storage, workstations and virtualisation with products such as Citrix

Khalil Yazbeck, Business Unit Manager, Logicom

XenDesktop, XenApp, XenMobile, NetScaler and CloudBridge. Logicom expects to develop the vendor’s business by recruiting and enabling new partners and focusing on demand generation activities. “In addition to that, we will also set up Citrix demo centre where partners and end customers can experience

Citrix solutions in real time,” Yazbeck explains. He further believes that the resellers will benefit from Logicom’s services such as proof of concepts, designing solutions and defining project requirements offered through their qualified presales system engineers. Elaborating he says, “The reseller now has a one stop shop for their

infrastructure and data centre solution requirements with this partnership.” The value-added distributor’s alliance with Citrix looks very promising, taking into account the high demand on desktop, application virtualization and mobility, says Yazbeck, especially as the concept of Bring Your Own Device (BYOD)

is getting more popular in the region. Executives and sales professionals want to use their own devices to access organisation application system or email. This means companies must implement solutions that can protect and secure organisational data without hindering the convenience of the user. He adds, “Organisations now need to find a way to deal with this without increasing the risk.” According to Nicholas Argyrides, Director of Sales & Marketing, Logicom Distribution, the company has been consistently focusing on creating programs and support mechanisms that accelerate the business of its partners. “We have been supporting the Middle East reseller base with senior level, experienced management teams located across the region. Logicom is uniquely qualified to deliver and integrate complex technologies,” adds Argyrides. “This appointment is testament to Logicom’s solid skills and experience in the region and we welcome the addition of the Citrix solution-set to our brand portfolio,” he says.


Logicom recommends:

Procure Cisco® products only from authorized channels

do you know...


what’s in your network

Network integrity begins at the source. Be sure of your supply source.


Products sourced outside authorized Cisco channels may include second-hand, third-party, or even counterfeit products.


These products may function poorly in your network if at all, may have been tampered with or previously used, and may have invalid warranties, invalid software licenses, no support entitlement, and/or incorrect product configurations.


These products are not guaranteed by Cisco, and Cisco is not able to offer assurances as to the handling, storage, shipment, or more importantly, the safety, reliability, or performance of these products. When the equipment involved is mission critical, quality and * authenticity should always be your most important considerations. The integrity of a network depends on every single component, and it always begins at the source

Getting the real deal - what can you do? Cisco’s and Logicom’s message is clear: Buy only through authorized channels.


Contact Logicom today, for some rule of thumb and commercial best practices you should consider when developing your purchasing requirements for Cisco or other original equipment manufacturer (OEM) goods and services

The Cisco Remarketing Program The only source for Cisco Certified Refurbished Equipment For those customers that need a less expensive alternative to sourcing new product, consider Cisco Certified Refurbished Equipment, which is available through authorized distributors. When products are purchased from the unauthorized market, rather than through Cisco authorized distribution and resale channels, Cisco cannot guarantee the source and quality of those products.

For more information please contact Logicom. Logicom Dubai Plot S60608 South Zone, Jebel Ali, PO BOX 54328 Dubai Tel: +971 4 8055399 Fax: +971 4 3961144

To ďŹ nd out more about Intel Inside Tablets contact your Logicom Account Manager Logicom Dubai Plot S60608 South Zone, Jebel Ali, PO BOX 54328 Dubai Tel: +971 4 8055399 Fax: +971 4 3961144

meet the team

Santosh Shetty, Logistics & Warehouse Manager at Logicom with his team at the distributor’s warehouse in Jebel Ali.

Meet the team No distribution company can function without a logistics team. This issue, we turn the spotlight on Logicom’s logistics and warehouse team, which is its back bone. A very integral part of operations, this is the team that manages the nuances of the distribution business. The basic function of the team is to handle controlled stock and physical distribution of the products to the resellers. Santosh Shetty, Logistics & Warehouse Manager, Logicom says, “Controlled stock means right products in stock for the right period on the shelf and with the right quantity.” The team’s everyday goal is to focus on improving the turnaround time, ensure proper utilization of space, handle controlled inventory,

adhere to the customs and JAFZA rules and follow the company guidelines. And on top of it all, the team is responsible for on-time delivery, minimizing logistics and warehouse costs. With all these roles and function, Shetty says, “We deliver value along with products and ultimately maximize stakeholders’ value, which is our company’s mission.” Having been with company for the last eight years, Shetty’s key responsibility is to ensure smooth logistics and warehouse operations right from getting the stocks from the vendors, managing the stock inside the warehouse to delivering it to the customer or forwarder. Improving team efficiency, optimizing space utilization and working

towards customer satisfaction within the company norms are other functions Shetty plays out. And apart from these roles, he also directs and motivates his team and ensures effective and efficient distribution with superior service. “We have a dynamic team which makes a difference all the time. Walking through the doors of Logicom every day and feeling the positive charm that our great culture and happy, engaged people generate motivates me the most. You feel it immediately, that sense of something exceptional happening here. That’s a great feeling that I want to perpetuate. I also believe that being a great place to work is the difference between being a good company and a great

“When a company truly cares about its people, nurtures the culture, defines the purpose, creates a great environment and offers challenging work, great things happen.” company. When a company truly cares about its people, nurtures the culture, defines the purpose, creates a great environment and offers challenging work, great things happen. Striving to be a great place to work is not easy, but it’s definitely worth it.” Shetty says.


The Logicom Insider  

Logicom is a leading regional Distributor of Technology Solutions and Services covering a wide area in Europe, Middle East and North Africa....

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