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Pay-Per-Click vs SEO for Small Business

In anything we do, we first look at what’s in it for us – the results, risks, benefits and after which, we decide to act. Search Engine Optimization, although it offers free traffic to one’s website, may not be appealing to some businesses. You may wonder why. Are they not knowledgeable about such technique and its importance? Or are they just willing to spend hundreds of dollars for an immediate ranking in Google search engine results? As there are business owners who choose PPC as their method of marketing for their businesses, there are some who are wise enough to tap the organic search engine results by optimizing their own websites. Some business owners believe that PPC is like handing a glass of water to a thirsty traveler. If the user is looking for clothes for baby girls, paying Google to have your baby girl clothing website at the top right of its first page gives your website a higher chance of click-through. PPC offers you an immediate ranking as opposed to SEO. As long as you have the money to spare, PPC is a viable option. Your pay-per-click strategy needs to be properly executed or else your money will be wasted for a sloppy marketing move. There are numerous factors that affect the effectiveness of your PPC campaigns. For instance, the landing page partly determines your sales and conversions and how much you pay for one click. If you receive a high ‘Quality Score’ from Google, you may get more clicks while paying less. If you think that your PPC campaigns are not working while following a certain strategy, you shouldn’t be afraid to experiment and tweak such strategy. Now, if you want to be on safer grounds and don’t want to shell out hundreds of dollars, you can try optimizing your website for organic search. That would allow you to weigh which method works best for you.

RESOURCE BOX: SEO and Social Media Marketing Guide provides a detailed outline about the importance of SEO.


Pay-Per-Click vs SEO for Small Business