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Stacey’s mission is to incorporate her love of culture, music, art and vintage fashion into each collection, and provide something fresh and edgy to the alice + olivia girl every season.


03 THE JOURNEY TO THE PERFECT PAIR OF PANTS


04 SIZE + SCOPE


96.3K FOLLOWERS

I


05 CUSTOMER PROFILES


06 SWOT ANALYSIS


07 COMPETITORS


08 FASHION TRENDS


09 LIFESTYLE TRENDS


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THE 6 MONTH BUYING PLAN


• Pl an n e d % in c r e a s e : 1 2 % - A +O st a ys up t o d a t e on t he curre nt trends i n th e m ar k etp l a c e a n d a r e s t il l a cq uiring ne w cust om e rs. • Pl an n e d r e d u c t io n s : $ 3 , 8 0 8, 000 - Wom e n’s sp or t swe a r a s a produ ct ca tegor y i s no t g r o w in g s ig nifica nt ly, t he re fore hig h re d uct ions are ne c es s ar y t o s e l l e x c e s s m e r cha nd ise . • I n v e n to r y Tu r n o ve r : 2 . 2 - Tu r ns fa st e r t ha n a ve ra g e t o sa t isfy cu stomers’ ne ed f o r n e w m e r c h a n d is e . • Pl an n e d init ia l m a r k u p : 6 0% - Hig h m a rkup t o a ccom m od a t e hi gh re duc ti on s .


•H i gh e s t p e r c e n t a g e o f t o p s (25% ) - t op s a re a st a p le t ha t se ll w el l i n the spr i n g s e as o n . •S ec on d h ig he s t p e r c e n t a g e of p a nt s (20% ) - A +O is known for and fo un de d ba s e d o n t h e p e r f e ct p a ir of p a nt s. •H i gh e s t p e r c e n t a g e o f s iz e M a nd 8 - t he se a re t he hig he st se ll i ng si zes fo r A+ O.


12 STORE PLANS


SOHO STORE

• T h e av e r a g e A + O s t o r e w ill d o $635, 000 in t he sp ring se a son . • T h e S oH o l o c a t io n is o ne o f t he hig he st volum e st ore s, a nd d oes arou nd 5 0% mo r e s a l e s t ha n t h e a ve ra g e st ore . • B ec aus e t h is s t o r e ha s m o r e t ra f fic, t he t ur nove r ra t e is p la nne d hi gher th an th e ave r a g e a t 2 . 5 .


MALIBU STORE

•T h e Mal i b u s t o r e , ha s h ig he r sa le s t ha n t he a ve ra g e st ore a t $7 6 0 ,0 0 0 fo r th e s pr ing s e a s o n, 2 0 % h ig he r t ha n a ve ra g e . •T h e tur n o ve r r a t e is hig h e r tha n a ve ra g e b ut lowe r t ha n t he S oH o l ocati on at 2.4. •T h e Mal i b u S t o r e d o e s $ 1 95, 000 le ss t ha n t he S oHo loca t ion becau se the c i ty s etti n g o f So H o g e t s m o re foot fa ll a nd a t t ra ct s a d if fe re nt customer base than Mal i b u .


S TAT E M E N T O F OPPORTUNITY

O u r p la n p o ses an oppor tun ity f or A lice a n d Oli vi a fo r th e Sprin g 2017 seaso n . Al i ce a nd Oli via h as a ve r y cle ar view o f t h ei r ta rg et market an d th e y are stil l a c q ui ri ng new customers. A 12% in creas e i n s a les i s a vi able pre dic tion th at th ey w ill l i k e ly exceed be cause th ey alw ays sta y u p da ted o n trends an d th e y c on tin uous ly a da p t to shi fts in th e marketplac e.


MARKETING TEAM


businessoffashion.com reuters.com aliceandolivia.com linkedin.com businessinsider.com nymag.com wgsn.com


Mock 6 Month Buying Plan for Alice + Olivia