Denise and Marcia Edwards celebrating 25 years in business as The Cryogenics Group
Local business successfully takes on the multinationals Twenty years ago the use of extremely cold “liquid gasses” or cryogenics was limited to either the everyday use of dry ice for cooling or high-tech applications such as storing human tissue or cooling super-computers.
Over the years the company has increased the diversity of its services— with drivers trained to freeze pipes to isolate areas for plumbers to repair—as well as providing a shrink fitting service. “With the shrink fitting, we freeze spindles to minus 196 degrees to fit bushes and bearings without the use of high-pressure presses. Shrink fitting can take you across Australia, we’ve done work from Mount Isa and central Queensland and across Western Australia,” Marcia said.
Today applications are becoming increasingly more common in medicine, hospitality, light engineering and even plumbing. One Woodridge-based company is carving out a market in a business dominated by two large multinationals. Denise Edwards, a co-director of The Cryogenics Group said the business started out on a hope and a prayer. “In 1993 we had just one truck with my husband doing the deliveries. These days we’ve expanded to a fleet of service vehicles in Queensland and Western Australia,” she said. “We’ve grown but we’re still operating in a niche area where our service sets us apart. “We’re now a cloud-based company running a paperless operation. Our competitive advantage is because we are small, I can take a call anywhere, anytime and organise what’s needed from a phone or tablet,” she said. 24
Shrink-fitting has become an expanding component of The Cryogenics Group’s services
Marcia Edwards, Denise’s daughter and co-director, said her introduction to the family business was dominated by administration and accounting —something she felt compelled to change. “In 2011 we decided to go paperless after seeing how some larger companies’ clients were receipting for parcels on an iPad. Today we run everything through smart devices, our customers sign for their deliveries and the data is transferred at the end of the week in just a few minutes,” she said.
Denise said the use of small-scale cryogenics was growing—with sports medicine using cryogenic recovery chambers, hospitality using liquid nitrogen to make cocktails and ice-cream and even dog breeders moving into IVF. “We also sell, hire and deliver equipment ranging from the cryosprays doctors use to remove skin cancers to industrial liquid nitrogen storage and handling equipment.” Denise said regardless of growth she intended the company to stay in Logan. “I’ve lived here since 1969, and I attended Woodridge High School. We’re celebrating 25 years as a business here in Logan and it’s where we planning to stay.” Contact The Cryogenics Group, Facebook fb.me/qldcg